Web Presence: Creating an Ebusiness Out of Chaos

by Peter Small

In this book, Peter Small provides a realistic, practical alternative strategy to the current boom and bust e-business models of acquiring venture capital, following a traditional business plan and then failing to make a profit.
He addresses the timely issue of the co-creation of wealth in e-businesses for investors, creators and customers where profitability, rather than technology, must lead the way. This has to be the key focus for building any sustainable and successful e-business model.
His approach deals directly with the realities of the internet environment, where continuous change can render business plans redundant overnight, forcing many e-business to get sucked into increasing comlexity, as costs spiral out of control. This book shows how to avoid this trap by creating highly flexible, low cost systems that are adaptive, self-organizing and self-regulating.

384 pages, Paperback

First published January 1, 2001