MAKER. FOUNDER. DISRUPTOR.Diego is a software developer and solver of life problems. After graduating from Stanford, he sets out to build the ultimate life hack app that could forever change the way we live. Diego's bold vision inspires his friends to join him, but as they build their startup, real life bites back, and each must make tough choices to commit to his or her own ambitions.The five friends navigate the booming tech culture of post-millennium San Francisco as they search for their unique place within it. Diego is driven by a calling to eliminate the messiness of life, for his family and the world. Girlfriend Meghan, would-be artist and reluctant game marketer, is longing for the perfect vocation that will connect her to her true self. Power couple Kari and Kira learn how to be stronger together, despite secrets and obsessions, and bon vivant Ravi follows his heart to create his own definition of family.Fixer is a story of identity, authenticity, and the complex synergy between a city and its people.
Sally Vedros tells product stories by day and life stories by night. “Fixer,” her first novel, weaves both of these worlds together in an exploration of tech culture and its powerful influence on tech workers, their iconic city, and the very fabric of humanity.
As a technology marketer, Sally has spent her career writing about videogame, mobile, fintech, B2B, and developer products. She currently runs her own content marketing consultancy and serves a range of startup and corporate clients.
Sally grew up in the Bay Area and has lived in San Francisco for the past twenty years.
This novel delivered danger, romance, and philosophical contemplation in a story that satisfied my nostalgic appetite for the San Francisco we just lost. Like Maupin’s Tales of the City, it follows a circle of urban friends you feel you already know. But more like Tartt’s Secret History, this circle of friends finds exquisite tension in the fact that some characters exist inside and some outside that circle. They’re all so intimately drawn that I found a way to love even the most neurotic and self-obsessed of them. Bonus stars for the authentic San Francisco menus in many scenes organized around sipping Napa wines or local craft beers and eating tapas or sushi.
Fixer transported me to the neighborhoods of San Francisco and I found myself immersed in the world of a group of friends and their relationships. The characters were well developed, interesting, and they all faced relatable life challenges. Ms. Vedros covers a lot of different life issues and keeps it realistic and also drew me in and I was invested in the characters. I also learned a lot about the tech world. It was a book I didn't want to put down but would because I looked forward to reading it the next day. I wasn't ready for the book to end. I hope she thinks about writing a follow up; perhaps focusing on one or two of the characters.
The story flowed easily from chapter to chapter. I liked the dedication of a chapter to each of the character's personality, cultural background, strengths and weaknesses. A lot of detail on sections of San Francisco's neighborhoods, cafes, coffee houses, bakeries and restaurants! Good insight into the life of someone working in the world of computer gaming! e-Me an interesting concept!