The Naming Book: 5 Steps to Creating Brand and Product Names that Sell

by Brad Flowers

NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests

Genres: Business

184 pages, Kindle Edition

Published March 17, 2020

Reviews

[Cristian Soto]

A complete book about naming a company. It helped me a lot

[Caroline Duffy]

Great guidebook for naming brands. Includes real-world examples, step-by-step process for those just getting started, worksheet exercises and watch-outs.

[Rhye Mirch]

Great methodical process to name your company or, in my case, my app. Loved the exercises!