Watertight Marketing: The proven process for seriously scalable sales

by Bryony Thomas

Are you wasting time on marketing? The sad truth is that most businesses are. But there is an answer, and it's in this book! Even the smartest businesses can find themselves exhausted by yo-yo marketing and paralysed by the overwhelm of big ideas, big promises and the next big thing. Money and energy is wasted on running the marketing taps, whilst potential revenue pours from a very leaky bucket. Join the thousands of businesses already using the tested and trusted Watertight Marketing methodology and discover how you too can put it into action to cut through the hype, make a clear plan and take control of your marketing This is the book that actually delivers what so many others promise. You'll discover inspiring true stories of businesses like yours that have doubled, tripled and even 10x revenue and profit. And, just like them, you'll unlock the proven and powerful toolkit that builds an enduring process that will deliver profitable results, year after year. 20% of all royalties will be donated to Pancreatic Cancer UK

Genres: Business

368 pages, Paperback

Published March 31, 2020

Reviews

[Bryony Thomas · Rating 5 out of 5]

Hey, I’m the author... it would be pretty poor show if I didn’t like it! 🤣

[Jenny · Rating 5 out of 5]

Great, practical marketing book that is perfect for smaller businesses

[Guy Clapperton · Rating 5 out of 5]

Clear and actionable

I liked this book a lot. From the clear and actionable points to the comparisons between marketing your business and fitness (so the people doing one form of exercise and sticking to one diet for about a week don't get very far), it's lively engaging and will improve my marketing for my own business.

I should declare that I know the author socially but although this led me to read the book it wouldn't colour my decision to implement a number of the ideas she presents. Highly recommended.


Added in 2023: a re-read of the updated edition has added further insights into how I run my operation and the errors I might be making. It’s now on my “read this once a year” list.