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Copywriting Made Simple: How to write powerful and persuasive copy that sells
Copywriting is writing with purpose. It's about using words to reach people and change what they think, feel and do.
This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.
It's packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about.
Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print.
Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts.
What you'll learn...Understand the product and its benefits
Pinpoint how the product helps people.
Turn features into benefits and seek out USPs. Identify tangible and intangible benefits. Get to know your reader
Uncover your reader's inner fears and desires.
Use empathy to get inside the reader's feelings.
Decide how your copy will change how they think, feel or act.
Capture your aims in the brief.
Engage the reader in your message
Talk to the reader and make your copy more like a conversation.
Use the same words that the reader uses.
Bring the product to life with rich, sensory language.
Make your copy active, positive and specific.
Craft compelling copy
Learn eight proven formulas for enticing headlines.
Choose a rock-solid structure.
Create powerful calls to action.
Use 20 proven strategies for creative copy
Show the product in a new light.
Use humour, wordplay, metaphors and contrasts.
Turn weakness into strength.
Make persuasion and psychology work for youLearn the six proven principles of persuasion. Overcome the reader's objections. Exploit cognitive biases to nudge the reader into action. What industry experts say...'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).'
Kate Toon, Co-host of the Hot Copy Podcast
'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.'
Ryan Wallman, author of Delusions of Brandeur
'Tom's put a lifetime of learning into this book.'
Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking
'From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket!'
Katherine Wildman, Host, The Writing Desk
'Tom has written the best all-round introduction to copywriting available today.'
Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer
'I didn't think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.'
Doug Kessler, Creative Director & Co-founder of Velocity
This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.
It's packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about.
Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print.
Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts.
What you'll learn...Understand the product and its benefits
Pinpoint how the product helps people.
Turn features into benefits and seek out USPs. Identify tangible and intangible benefits. Get to know your reader
Uncover your reader's inner fears and desires.
Use empathy to get inside the reader's feelings.
Decide how your copy will change how they think, feel or act.
Capture your aims in the brief.
Engage the reader in your message
Talk to the reader and make your copy more like a conversation.
Use the same words that the reader uses.
Bring the product to life with rich, sensory language.
Make your copy active, positive and specific.
Craft compelling copy
Learn eight proven formulas for enticing headlines.
Choose a rock-solid structure.
Create powerful calls to action.
Use 20 proven strategies for creative copy
Show the product in a new light.
Use humour, wordplay, metaphors and contrasts.
Turn weakness into strength.
Make persuasion and psychology work for youLearn the six proven principles of persuasion. Overcome the reader's objections. Exploit cognitive biases to nudge the reader into action. What industry experts say...'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).'
Kate Toon, Co-host of the Hot Copy Podcast
'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.'
Ryan Wallman, author of Delusions of Brandeur
'Tom's put a lifetime of learning into this book.'
Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking
'From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket!'
Katherine Wildman, Host, The Writing Desk
'Tom has written the best all-round introduction to copywriting available today.'
Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer
'I didn't think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.'
Doug Kessler, Creative Director & Co-founder of Velocity
305 pages, Kindle Edition
Published June 7, 2020
270 people are currently reading
285 people want to read
About the author
Tom Albrighton
10 books11 followersTom Albrighton is a copywriter and author of 'One for Joy', 'How to Write Clearly', ‘Copywriting Made Simple’, ‘The Freelance Introvert’ and 'The Freelancer's Business Brain’.
Tom has been a freelance copywriter for over 12 years. In that time, he’s written about everything from cupcakes and cameras to spectacles and solar panels.
Tom was an original co-founder of ProCopywriters, the UK alliance of commercial writers.
In a 2015 DMA survey, he was ranked the #7 ‘Copywriter rated by copywriters’.
Tom has been a freelance copywriter for over 12 years. In that time, he’s written about everything from cupcakes and cameras to spectacles and solar panels.
Tom was an original co-founder of ProCopywriters, the UK alliance of commercial writers.
In a 2015 DMA survey, he was ranked the #7 ‘Copywriter rated by copywriters’.
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Displaying 1 - 27 of 27 reviews
March 29, 2020
Copywriting
This book WILL improve your Business Copywriting skills!
Copywriting is one of the most important skills to develop within a business. The messages we present to the world, defines our companies, our products and our services. The written messages (or copy) we present through company literature, sales material, social media channels and websites are the main mechanism by which we stay in front of our customers and partners. 'Copy' must be enticing, informative and generate action.
I was very keen to read this book and explore new ideas or reinforce current approaches and strategies at an introductory level. While it’s very easy to say you’re in the marketing department you write catchy eye-grabbing material that will grow sales, or you write convincing funding applications or investor packs to raise money, we do need a process and plan to organise a structured and measurable delivery of your copy. If research has been done on how people respond to various approaches and techniques I want to know. If some techniques are known to work better than others I want to know. If there are major don’t dos, I want to know. This book provides answers along with the appreciation that we all need to find our own style and each project is different.
The book is structured in 3 main parts: Plan your Copy, Write your Copy, and Improve your Copy.
The first part in planning your copy was very much basic marketing activities that would typically be known before approaching a book like this. However, it was important to include this section for full coverage of the topic. The content was really about Know your Product, Benefits and Reader, and then Write the Brief.
The second part of the book starts to deal with information that I was really interested in, how to write my copy and what I need to consider. While the information may not be completely new it’s important that we receive information that reinforces and brings structure to our task. The chapters in this section deal with Writing your Headline, Structuring your Copy and developing Calls to Action.
The third part of the book is about improving your copy and delivers the real value of the book and the expertise Tom Albrighton provides. This part focuses on creativity, finding your flow, engaging your reader, being persuasive, using psychology and hitting the right tone. It challenges us to sharpen our copy by often killing our darlings and how to deal with feedback. The expertise shines through and the use of tables and graphics really help to present the information in more understandable and memorable formats.
At the end of each chapter, there is a little TRY THIS section which is not a long extensive exercise but rather a simple thought-provoking query. I found these great because I don’t want to interrupt reading to spend hours doing some other exercise. There is also a substantial reference list with a total of 82 references in the book.
I found the book really valuable for my needs and I would highly recommend it within the context that it is an introductory text, and I’m not a professional copywriter.
Many thanks to Troubador Publishing Limited and NetGalley, for an ARC version of the book in return for an honest review.
This book WILL improve your Business Copywriting skills!
Copywriting is one of the most important skills to develop within a business. The messages we present to the world, defines our companies, our products and our services. The written messages (or copy) we present through company literature, sales material, social media channels and websites are the main mechanism by which we stay in front of our customers and partners. 'Copy' must be enticing, informative and generate action.
I was very keen to read this book and explore new ideas or reinforce current approaches and strategies at an introductory level. While it’s very easy to say you’re in the marketing department you write catchy eye-grabbing material that will grow sales, or you write convincing funding applications or investor packs to raise money, we do need a process and plan to organise a structured and measurable delivery of your copy. If research has been done on how people respond to various approaches and techniques I want to know. If some techniques are known to work better than others I want to know. If there are major don’t dos, I want to know. This book provides answers along with the appreciation that we all need to find our own style and each project is different.
The book is structured in 3 main parts: Plan your Copy, Write your Copy, and Improve your Copy.
The first part in planning your copy was very much basic marketing activities that would typically be known before approaching a book like this. However, it was important to include this section for full coverage of the topic. The content was really about Know your Product, Benefits and Reader, and then Write the Brief.
The second part of the book starts to deal with information that I was really interested in, how to write my copy and what I need to consider. While the information may not be completely new it’s important that we receive information that reinforces and brings structure to our task. The chapters in this section deal with Writing your Headline, Structuring your Copy and developing Calls to Action.
The third part of the book is about improving your copy and delivers the real value of the book and the expertise Tom Albrighton provides. This part focuses on creativity, finding your flow, engaging your reader, being persuasive, using psychology and hitting the right tone. It challenges us to sharpen our copy by often killing our darlings and how to deal with feedback. The expertise shines through and the use of tables and graphics really help to present the information in more understandable and memorable formats.
At the end of each chapter, there is a little TRY THIS section which is not a long extensive exercise but rather a simple thought-provoking query. I found these great because I don’t want to interrupt reading to spend hours doing some other exercise. There is also a substantial reference list with a total of 82 references in the book.
I found the book really valuable for my needs and I would highly recommend it within the context that it is an introductory text, and I’m not a professional copywriter.
Many thanks to Troubador Publishing Limited and NetGalley, for an ARC version of the book in return for an honest review.
June 9, 2018
Copywriting Made Simple: How to write powerful and persuasive copy that sells is just that -- a simple way to learn the basics of good copywriting. This is a solid little book with a ton of great advice for anyone needing to write some persuasive text. The material covered would be beneficial to anyone who needs to learn how to sell, whether it be with words, images, or verbally. In fact, some of the sections were lessons I was taught as a clerk in a retail shop many years ago.
Although this handy reference book might be too simplistic for many who have some copywriting experience, it's one I'd keep on my bookshelf for those times when inspiration is failing me and I need to remember to go back to the basics.
Thank you to NetGalley and Troubador Publishing Limited for providing me with a free e-ARC of this book.
Although this handy reference book might be too simplistic for many who have some copywriting experience, it's one I'd keep on my bookshelf for those times when inspiration is failing me and I need to remember to go back to the basics.
Thank you to NetGalley and Troubador Publishing Limited for providing me with a free e-ARC of this book.
May 16, 2019
Not a bad primer for copywriters. Lots of UK and US references. A little basic.
November 13, 2019
As an Indie Writer, I needed a reference book to help me write "book blurbs" and "ad copy" to describe my books/stories for the book jacket/back-cover and summarize the content for sale at all retailers, and for advertising on social media. It's important to be able to write the best pitch for a book. It's amazing how I can easily describe content that is not my own work. This book helped me put the art of copywriting in perspective and is a handy reference tool for all who need to write a persuasive piece of advertising. I feel a little more confident that I could utilize the ideas offered in this book to write the right pitch for both selling my book to readers and to agents/publishers.
Thank you to Netgalley and the author for the chance to read this book in exchange for an honest review.
Thank you to Netgalley and the author for the chance to read this book in exchange for an honest review.
June 11, 2018
This a good book, it's a little hard to read or at least a little to much of a text book style then a reference shelf book, but if you can get past that you will find a lot of information and ideas that can be applied to more then just "copywriting" in the traditional sense. The information learned from the ideas and prompts could be applied to anything from writing reviews to writing an ad for something you want to sell on eBay.This review was originally posted on Books In Brogan
June 8, 2018
As a writer or journalist, you may consider copywriting as a not-so-noble profession, when you accept to sell your gifts for producing well-paid but cheap stylish pieces of writing. But copywriting, and advertising in general, may mean much more than producing some advertorial content. A good work of writing has the power of changing the world, either it is read in less than a minute or more than 100-page long. Wherever you are using your skills, you are not wasting them, only using your words for a different aim, and sometimes audience too, and as long as you write well, there is nothing to be ashamed of.
Copywriting Made Simple by Tom Albrighton offers an overview of the challenges and daily briefs a copywriter need to deal with on a daily basis. It is not aimed to someone completely new in the world of writing, but eventually to a professional looking for a career switch. The skills and knowledge in matters related to writing, there is only the need to understand how exactly a copywritter works and what his or her job involves on a daily basis.
Otherwise, if you are already active into this field, the book doesn't help too much. Personally, I would have been interested in even more examples but also how to use your well-honed writing skills to persuade difficult clients unable to understand your work.
In other words, it is an useful book, but it also has some limitations in terms of the reading audience. Noteworthy is also the list of bibliographical references at the end of every chapter, and the couple of exercices recommended.
It makes copywriting simple, indeed, but in a professional way.
Disclaimer: Book offered by the publisher in exchange for an honest review
Copywriting Made Simple by Tom Albrighton offers an overview of the challenges and daily briefs a copywriter need to deal with on a daily basis. It is not aimed to someone completely new in the world of writing, but eventually to a professional looking for a career switch. The skills and knowledge in matters related to writing, there is only the need to understand how exactly a copywritter works and what his or her job involves on a daily basis.
Otherwise, if you are already active into this field, the book doesn't help too much. Personally, I would have been interested in even more examples but also how to use your well-honed writing skills to persuade difficult clients unable to understand your work.
In other words, it is an useful book, but it also has some limitations in terms of the reading audience. Noteworthy is also the list of bibliographical references at the end of every chapter, and the couple of exercices recommended.
It makes copywriting simple, indeed, but in a professional way.
Disclaimer: Book offered by the publisher in exchange for an honest review
January 3, 2022
This guide to copywriting does “what it says on the tin”. In very simple terms it walks through the author’s experiences and insights on what copywriting is and how to do it.
It’s well-structured with clear sections, plenty of examples (mainly British brands and advertising) and simply written - to the point where he even shares the Flesch-Kincaid score for the book - 68 - which means it’s very easy to read.
For anyone interesting in learning how to get better at copywriting (or even how to get started), it’s packed with lots of useful tips and advice.
If I had to pick a minor fault, it’s a little one paced and feels slightly flat at times. Maybe better as a book you dip in and out of rather than one you read cover to cover. At times felt myself looking for maybe a funny anecdote from the author’s copywriting experience, or something more unexpected or exciting. It’s like a long teaching lesson, that feels like it just needed a few breaks in it.
That’s pretty minor though and I liked how he referenced other books that could help, and those of which I’d read (like Cialdini’s Influence) I know to be very good. His examples are all generally very good and clearly show the principles he’s trying to put across.
Definitely worth a read for anyone interested in copywriting, particularly if you want an alternative to some of the more pushy and aggressive sales-y copywriting books that are also out there.
It’s well-structured with clear sections, plenty of examples (mainly British brands and advertising) and simply written - to the point where he even shares the Flesch-Kincaid score for the book - 68 - which means it’s very easy to read.
For anyone interesting in learning how to get better at copywriting (or even how to get started), it’s packed with lots of useful tips and advice.
If I had to pick a minor fault, it’s a little one paced and feels slightly flat at times. Maybe better as a book you dip in and out of rather than one you read cover to cover. At times felt myself looking for maybe a funny anecdote from the author’s copywriting experience, or something more unexpected or exciting. It’s like a long teaching lesson, that feels like it just needed a few breaks in it.
That’s pretty minor though and I liked how he referenced other books that could help, and those of which I’d read (like Cialdini’s Influence) I know to be very good. His examples are all generally very good and clearly show the principles he’s trying to put across.
Definitely worth a read for anyone interested in copywriting, particularly if you want an alternative to some of the more pushy and aggressive sales-y copywriting books that are also out there.
September 15, 2019
If you’re looking into copywriting as a job then Copywriting Made Simple is the perfect book to read. It’s full of so much useful and helpful information I wish I had known a long time ago.
The book discusses the types of copywriting and how they vary from each other. It’s full of explanations, examples and there’s also sections where it suggests you complete a task to practise what has been said in each chapter. This is particularly helpful as it allows you to study different types of copy when reading them every day.
The writing is informative and engaging. Although it is a lengthy book and has taken me a long while to read, it’s definitely worth it. It gives you all of the fundamental details you need to know about copywriting and it’s a book you can easily revisit and restudy when needed.
While I cannot comment on how helpful Copywriting Made Simple is for those who know a great deal about copywriting, as someone who was interested in hearing more about this career, I found it engaging and interesting. It goes into a lot of detail and would be really useful book to have if you want a true understand of the different types of copy and how each engages the reader in a different way.
Thank you to the publishers and Netgalley for providing me with a gifted copy of this book to review. All opinions are my own and aren’t influenced in any way.
The book discusses the types of copywriting and how they vary from each other. It’s full of explanations, examples and there’s also sections where it suggests you complete a task to practise what has been said in each chapter. This is particularly helpful as it allows you to study different types of copy when reading them every day.
The writing is informative and engaging. Although it is a lengthy book and has taken me a long while to read, it’s definitely worth it. It gives you all of the fundamental details you need to know about copywriting and it’s a book you can easily revisit and restudy when needed.
While I cannot comment on how helpful Copywriting Made Simple is for those who know a great deal about copywriting, as someone who was interested in hearing more about this career, I found it engaging and interesting. It goes into a lot of detail and would be really useful book to have if you want a true understand of the different types of copy and how each engages the reader in a different way.
Thank you to the publishers and Netgalley for providing me with a gifted copy of this book to review. All opinions are my own and aren’t influenced in any way.
March 12, 2021
A nice little book for people interested in learning or perfecting their copywriting styles.
Writing engaging content and getting the right message across is crucial in the business world, specially for those working in Communications and Marketing.
The book is divided in three parts: planning, writing and improving copywriting. The first part runs through basic marketing activities, how to get to know your product/services and the target audience. The second part approaches the body of the subject: key things to consider while copywriting (structure, catchy titles and calls to action). Finally, the is all about improving copywriting considering creativity, finding the red thread through the text, engaging with the audience, adapting the voice and being persuasive. It also gives advice on how to sharpen the text, "kill your darlings" and how to deal with feedback.
There are exercises to put the knowledge to the test at the end of each section, which is useful to get a first hang of the tips provided.
A nice book that I will definitely buy in the future to help me in copywriting.
Writing engaging content and getting the right message across is crucial in the business world, specially for those working in Communications and Marketing.
The book is divided in three parts: planning, writing and improving copywriting. The first part runs through basic marketing activities, how to get to know your product/services and the target audience. The second part approaches the body of the subject: key things to consider while copywriting (structure, catchy titles and calls to action). Finally, the is all about improving copywriting considering creativity, finding the red thread through the text, engaging with the audience, adapting the voice and being persuasive. It also gives advice on how to sharpen the text, "kill your darlings" and how to deal with feedback.
There are exercises to put the knowledge to the test at the end of each section, which is useful to get a first hang of the tips provided.
A nice book that I will definitely buy in the future to help me in copywriting.
July 31, 2018
The title does not lie, as far as simplicity goes. The first graphic shows this perfectly: a man (reader) crossing a bridge at the urging of a woman (copywriter), exactly as the text just said. It’s kindergarten level. Thankfully it doesn’t continue this way, once your intelligence gets over feeling insulted.
The chapter on structure is amusing, because it perfectly mimics the steps I take to write a book, movie, or music review.
It’s a pretty big book, so there’s no surprise that there’s a few gems in here, mostly the examples of famous or just hilarious ads. I ended up making a lot more notes than I thought I would. At the same time, there are sections I skimmed through, with the thought that “If I ever need them, I’ll look them up then, but they won’t help me now.”
The chapter on structure is amusing, because it perfectly mimics the steps I take to write a book, movie, or music review.
It’s a pretty big book, so there’s no surprise that there’s a few gems in here, mostly the examples of famous or just hilarious ads. I ended up making a lot more notes than I thought I would. At the same time, there are sections I skimmed through, with the thought that “If I ever need them, I’ll look them up then, but they won’t help me now.”
July 10, 2018
Copywriting is my least favorite part of my writing career. But even though I'm mostly a traditionally published writer, I do have plenty of times I need to write short, snappy copy to promote something: me, one of my books, a speaking gig, etc. This book offers a comprehensive and accessible look at copywriting and how to become better at it. I've highlighted so many passages in my Kindle version that I think I'm going to have to just give in and buy the print edition!
A great choice for reluctant copywriters.
Review copy provided by the publisher via Netgalley in exchange for an honest review.
A great choice for reluctant copywriters.
Review copy provided by the publisher via Netgalley in exchange for an honest review.
April 8, 2024
I knew nothing about copywriting or marketing before my start-ups. It came to a point where I realized I was missing something as a business operator/owner/entrepreneur.
This book has a good mix of fundamentals and practical example. The coverage is very broad. But I had to complain about the layout and structure of the books. Sometimes I felt like some of the content should be placed in other subheadings or even be on its own.
It makes it a bit hard to read. But I guessed you suppose to just skip to the part where you need help from, instead of reading this book as one logical flow of contents.
This book has a good mix of fundamentals and practical example. The coverage is very broad. But I had to complain about the layout and structure of the books. Sometimes I felt like some of the content should be placed in other subheadings or even be on its own.
It makes it a bit hard to read. But I guessed you suppose to just skip to the part where you need help from, instead of reading this book as one logical flow of contents.
November 26, 2024
How I accidentally applied PAS on myself!
Problem:
Studied the basic copywriting books — taught me a lot, but I did not feel confident
Agitate:
Taken few courses, more books — got even more confused, not even one telling the ACTUAL process of writing from start to finish (well, some did gave the “steps” but it was way to overwhelming for a me at that time)
Solution:
Finally this book, showed the simple steps to take from taking a project from a client all the way to write the copy, now feeling confident, and also able to apply the learnings from previous courses and books
(Knowledge never gets “wasted”)
Problem:
Studied the basic copywriting books — taught me a lot, but I did not feel confident
Agitate:
Taken few courses, more books — got even more confused, not even one telling the ACTUAL process of writing from start to finish (well, some did gave the “steps” but it was way to overwhelming for a me at that time)
Solution:
Finally this book, showed the simple steps to take from taking a project from a client all the way to write the copy, now feeling confident, and also able to apply the learnings from previous courses and books
(Knowledge never gets “wasted”)
May 16, 2022
Great ideas with details on how to achieve them
I have been trying to improve my copywriting skills and sorted my way through several books promising improvement however this book is one of the few that delivers.
The author does a good job providing clear how-to instructions throughout the book. Definitely worth the investment of time if you are trying to improve your copywriting skills.
I have been trying to improve my copywriting skills and sorted my way through several books promising improvement however this book is one of the few that delivers.
The author does a good job providing clear how-to instructions throughout the book. Definitely worth the investment of time if you are trying to improve your copywriting skills.
June 21, 2023
A Highly recommended Copyright book to read.
I didn't know anything about the world of copywriting, but after this amazing book, my confidence in understanding it has enabled me to give me the "oh yes, now it makes sense.
But I highly recommend this book for your reference, business and promoting yourself.
It's easy to read and its full of hints and taskings to help you along.
I definitely highly recommend it as I will be rereading it again.
Best wishes Sean
I didn't know anything about the world of copywriting, but after this amazing book, my confidence in understanding it has enabled me to give me the "oh yes, now it makes sense.
But I highly recommend this book for your reference, business and promoting yourself.
It's easy to read and its full of hints and taskings to help you along.
I definitely highly recommend it as I will be rereading it again.
Best wishes Sean
May 31, 2018
This wasn't exactly what I expected. It's geared more toward those in the advertising industry vs. writing, in general. There are some tips in the book that could be helpful to writers, bloggers, etc., but it isn't as useful as I'd hoped.
Disclaimer: I received a complimentary copy from NetGalley, but I wasn't required to leave a positive review.
Disclaimer: I received a complimentary copy from NetGalley, but I wasn't required to leave a positive review.
January 31, 2021
This is the first copywriting book that I grabbed and I have to say that it is very rich in content. There is no waste in this masterpiece.
As an author myself I know when a book is good and this one is amazing.
It covers all the copywriting techniques needed to be successful. It gives us examples using ads and phrases that we know.
Great job.
As an author myself I know when a book is good and this one is amazing.
It covers all the copywriting techniques needed to be successful. It gives us examples using ads and phrases that we know.
Great job.
March 20, 2021
This book really helped me to get to grips with the fundamentals of copywriting. I found it very readable and it covered so much in just one book. This has given me the confidence to start odd jobs here and there as it's given me a very useful blueprint to use when it comes to writing for websites, newsletters, promotional advertisements etc. Easy to read and simple, what more could you want?!
February 5, 2022
I now have a better understanding of copywriting
I now appreciate the art of
copywriting better. The different aspects are methodically laid out so I will easily be able to use this expert information in my work. I have learnt a lot and am looking forward to applying my new found knowledge
I now appreciate the art of
copywriting better. The different aspects are methodically laid out so I will easily be able to use this expert information in my work. I have learnt a lot and am looking forward to applying my new found knowledge
May 20, 2020
Brilliant!
I’ve read many books on copywriting over the years, some good and some rubbish. This is one book that I plan to read many times over. The writing is simple, clear, elegant and evocative. And every page is gleaming with gold nuggets.
I’ve read many books on copywriting over the years, some good and some rubbish. This is one book that I plan to read many times over. The writing is simple, clear, elegant and evocative. And every page is gleaming with gold nuggets.
July 29, 2022
Thought provoking and practical
This is an easy read which takes you through so much practical information that it's one of those books you'll reach for over and over again. I've used this to supplement a copywriting course I'm doing and would highly recommend it.
This is an easy read which takes you through so much practical information that it's one of those books you'll reach for over and over again. I've used this to supplement a copywriting course I'm doing and would highly recommend it.
December 27, 2023
This is my new favourite book on copywriting!
It’s fun, informative and written in a simple and easy-to-absorb-style.
Everything you need to know as a beginner copywriter are between these pages.
It’s fun, informative and written in a simple and easy-to-absorb-style.
Everything you need to know as a beginner copywriter are between these pages.
February 27, 2021
An excellent book for beginners and a great one for pros!
June 15, 2021
Love it
I was highlighting the entire book ; great and practical information. Simple and clear examples . A clear path to how to create great content
I was highlighting the entire book ; great and practical information. Simple and clear examples . A clear path to how to create great content
October 11, 2022
Precise and specific. Great read
August 24, 2024
This book was everything I wanted. It's simple, informative and concise. Does just what is says on the tin, any questions you you may have about copywriting are covered in this relatively short read.
August 29, 2025
This is a good book if you are new to copywriting, like me! I’m not a writer but do write blog posts for my business and found this to be helpful. There are some great ideas, thankfully I had already done a fair bit of research already so some of this I have come across before, but this would be useful for someone completely new. Also useful as a longer-term reference guide as well, this is a fairly simple guide to help and easy to dip in and out of the bits you want.
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