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SEO Help: 20 Practical Steps to Power your Content Creation, Marketing and Branding in the new AI world of Google Search
The original SEO Help kicked off the trend for down-to-Earth, practical SEO advice that helps your online business succeed. The previous edition of this book won Book Authority's "Best SEO Book of All Time" award.
Substantially revised with 80% new content this edition builds on the tradition of practical, actionable SEO tips and practices that take full advantage of changes in Google's search to help your business succeed. This edition of SEO Help, tells you what to do, when and how in order to make sure that every item of content you create, whether that is text, video, podcast or graphic; works in your favor.
In this edition of SEO Help you will also
How the increasing use of artificial intelligence (AI) and machine learning affects search, marketing and branding (and how to take advantage of it all). What the fragmentation of search means to your brand and your business and how to make the most of what you currently do. What to do to make your brand stand out from the crowd without increasing the output of your content creation efforts. What to do to increase trust in your brand and the content you create in a time of negative news stories and fake news. How to better use Google’s Knowledge Graph (KG) to increase the trustworthiness of your digital presence. Why marketing and branding cannot be separated from search and your business’ SEO practices. How to leverage the fragmented social media landscape to your advantage. How to future-proof your business against constant changes in search. The true impact of Google’s mobile index on your digital business. What feasible shortcuts exist in search marketing and branding.Like before, each chapter is thin on theory and heavy on practical steps you need to take. Like before, each chapter ends with a full practical-steps guide you should be implementing to make sure your business stays viable.
Substantially revised with 80% new content this edition builds on the tradition of practical, actionable SEO tips and practices that take full advantage of changes in Google's search to help your business succeed. This edition of SEO Help, tells you what to do, when and how in order to make sure that every item of content you create, whether that is text, video, podcast or graphic; works in your favor.
In this edition of SEO Help you will also
How the increasing use of artificial intelligence (AI) and machine learning affects search, marketing and branding (and how to take advantage of it all). What the fragmentation of search means to your brand and your business and how to make the most of what you currently do. What to do to make your brand stand out from the crowd without increasing the output of your content creation efforts. What to do to increase trust in your brand and the content you create in a time of negative news stories and fake news. How to better use Google’s Knowledge Graph (KG) to increase the trustworthiness of your digital presence. Why marketing and branding cannot be separated from search and your business’ SEO practices. How to leverage the fragmented social media landscape to your advantage. How to future-proof your business against constant changes in search. The true impact of Google’s mobile index on your digital business. What feasible shortcuts exist in search marketing and branding.Like before, each chapter is thin on theory and heavy on practical steps you need to take. Like before, each chapter ends with a full practical-steps guide you should be implementing to make sure your business stays viable.
198 pages, Kindle Edition
Published March 2, 2020
8 people want to read
About the author
David Amerland
36 books201 followersHey Goodreads peeps, drinks are on me. I’d love to be able to do this face-to-face, hear why you’re reading this over coffee (or a beer) and talk about my obsession with sensemaking, and how books rewire our brains and change the world.
Unfortunately, face-to-face is limiting and, most times, impossible. This is why I love Goodreads. Not only do I get to exorcise some of my demons by using my blog here
as a form of therapy, but I also get to answer questions you ask and post my latest news. The books I write take apart the mechanics of human behavior and analyze the building blocks of this world, though some readers interpret them as being about, search, the web, popular culture, and elite soldier mentality.
I believe that everything we do that is sustainable answers a specific need we experience at a basic human level. Search is information retrieval which is needed to help us make sense of what we see in the world (and there is a version of it inside our head), social networks answer our need for social connection and culture is just behavior that is driven by values, filtered through perception and modulated by context.
Digital technology does what technology has always done: augment existing human abilities and amplify human traits. It is no different, in that respect, to the car or the airplane. It challenges us right now because it is new, fast-moving and it impacts many of us at once. It attracts us because we sense the potential it offers for everyone to matter. For lives that are mostly invisible to feel that they belong. That they make sense.
My books are quoted by academics in research papers and used by universities as primers in classes. I try not to take this too seriously otherwise I won’t be able to write another word. What keeps me writing and evolving are the questions you have too: Why? Why are we the way we are? Why is the world the way it is? Why can we not all be better? Why is the struggle we experience so real? Why is everything just so difficult?
You can keep track of what I write by visiting my website.
You can ask me almost anything here and I hope you can join me as I go looking for answers to things that matter to us all.
Stay true and keep on reading,
David
Unfortunately, face-to-face is limiting and, most times, impossible. This is why I love Goodreads. Not only do I get to exorcise some of my demons by using my blog here
as a form of therapy, but I also get to answer questions you ask and post my latest news. The books I write take apart the mechanics of human behavior and analyze the building blocks of this world, though some readers interpret them as being about, search, the web, popular culture, and elite soldier mentality.
I believe that everything we do that is sustainable answers a specific need we experience at a basic human level. Search is information retrieval which is needed to help us make sense of what we see in the world (and there is a version of it inside our head), social networks answer our need for social connection and culture is just behavior that is driven by values, filtered through perception and modulated by context.
Digital technology does what technology has always done: augment existing human abilities and amplify human traits. It is no different, in that respect, to the car or the airplane. It challenges us right now because it is new, fast-moving and it impacts many of us at once. It attracts us because we sense the potential it offers for everyone to matter. For lives that are mostly invisible to feel that they belong. That they make sense.
My books are quoted by academics in research papers and used by universities as primers in classes. I try not to take this too seriously otherwise I won’t be able to write another word. What keeps me writing and evolving are the questions you have too: Why? Why are we the way we are? Why is the world the way it is? Why can we not all be better? Why is the struggle we experience so real? Why is everything just so difficult?
You can keep track of what I write by visiting my website.
You can ask me almost anything here and I hope you can join me as I go looking for answers to things that matter to us all.
Stay true and keep on reading,
David
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