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The Persuasive Marketer
Every day, brands lose millions simply because they do not have a clear message that tell consumers who they are and what value they will add to their customer’s lives. To solve this dilemma, IOANNIS ANTYPAS wrote THE PERSUASIVE MARKETER, which has become the quintessential guide for anyone looking to develop the best marketing strategy to gain the heart of their potential customers.
Marketing on the most basic is beyond just selling, beyond the product, beyond the offer, but mostly about the buyer; this is because they are the reason you made that product, created that offer, and also running that promotion.
Marketing comprises of everything that made up your sales, conversion and to the extent of building your list.
If you are using the old worn-out method of selling, it means you are losing out a lot. The old method includes running promotions without understanding the minds of your audience, having the only focus of making sales instead of giving value to your audience, and helping them grow their business with what your offer. With the help of this book, you will be able to upgrade your marketing skills, sell virtually anything to the right audience.
This is what you stand to learn massively with THE PERSUASIVE MARKETER Book:
• CONCEPT OF MARKETING
• PERSUASIVE MARKETING
• COMMUNICATION IN MARKETING
• PSYCHOLOGY OF SELLING
• GETTING TO KNOW YOUR BUYER
• COPYWRITING…and more to be discovered.
We have painstakingly worked out everything you might need to understand marketing, and how it will give you more light to present your product, create the best offer, understand the mind of your customer, and give you the green light solution to close more sales.
All the information you get from this eBook is 100% secure, tried & tested, and we don’t believe in magic, of the done kind. You won’t find any hocus-pocus or mumbo-jumbo on these pages. Still, you do have lots of encouragement, enthusiasm, and a solid understanding of the world of marketing and how most pro marketers generate sales without stress, and how to make your audience keep coming for more.
GET A COPY NOW, AND ENJOY ALL YOUR EFFORT ON YOUR PRODUCT BY PROMOTING IT TO THE RIGHT AUDIENCE WITHOUT THE NEED TO MANIPULATE THE MIND OF YOUR BUYER.
Marketing on the most basic is beyond just selling, beyond the product, beyond the offer, but mostly about the buyer; this is because they are the reason you made that product, created that offer, and also running that promotion.
Marketing comprises of everything that made up your sales, conversion and to the extent of building your list.
If you are using the old worn-out method of selling, it means you are losing out a lot. The old method includes running promotions without understanding the minds of your audience, having the only focus of making sales instead of giving value to your audience, and helping them grow their business with what your offer. With the help of this book, you will be able to upgrade your marketing skills, sell virtually anything to the right audience.
This is what you stand to learn massively with THE PERSUASIVE MARKETER Book:
• CONCEPT OF MARKETING
• PERSUASIVE MARKETING
• COMMUNICATION IN MARKETING
• PSYCHOLOGY OF SELLING
• GETTING TO KNOW YOUR BUYER
• COPYWRITING…and more to be discovered.
We have painstakingly worked out everything you might need to understand marketing, and how it will give you more light to present your product, create the best offer, understand the mind of your customer, and give you the green light solution to close more sales.
All the information you get from this eBook is 100% secure, tried & tested, and we don’t believe in magic, of the done kind. You won’t find any hocus-pocus or mumbo-jumbo on these pages. Still, you do have lots of encouragement, enthusiasm, and a solid understanding of the world of marketing and how most pro marketers generate sales without stress, and how to make your audience keep coming for more.
GET A COPY NOW, AND ENJOY ALL YOUR EFFORT ON YOUR PRODUCT BY PROMOTING IT TO THE RIGHT AUDIENCE WITHOUT THE NEED TO MANIPULATE THE MIND OF YOUR BUYER.
187 pages, Paperback
Published August 14, 2020
1 person is currently reading
81 people want to read
About the author
Ioannis Antypas
2 books3 followersIoannis Antypas is a Serial Entrepreneur, Investor, Author and currently the CEO & Founder of the Antypas Group, a Group that consists of multiple companies that create outside-of-the box solutions to common corporate issues.
Prior to funding the Antypas Group, Antypas had a long history and relationship with the importing and exporting industry for over 10 years. His business legacy arose and was seen through his ownership of different restaurants in London. He has supported multiple large-scale businesses which include LF Cars, ANAAM Cars, Milano Stone and more.
His driving forces constantly fall under the umbrella of self-improvement and development, as well as a desire to help businesses and individuals reach their full potential. As a result, he often sponsors different Foundations, especially those who help underprivileged children escape poverty, alongside educational programs focusing on leadership development and the acquisition of business skills.
In order for the world to hold constant progressive elements, the need for qualified leaders quickly becomes of importance. This is something Antypas holds in mind as the search for an improved society becomes evident and being part of the process becomes the only solution.
Prior to funding the Antypas Group, Antypas had a long history and relationship with the importing and exporting industry for over 10 years. His business legacy arose and was seen through his ownership of different restaurants in London. He has supported multiple large-scale businesses which include LF Cars, ANAAM Cars, Milano Stone and more.
His driving forces constantly fall under the umbrella of self-improvement and development, as well as a desire to help businesses and individuals reach their full potential. As a result, he often sponsors different Foundations, especially those who help underprivileged children escape poverty, alongside educational programs focusing on leadership development and the acquisition of business skills.
In order for the world to hold constant progressive elements, the need for qualified leaders quickly becomes of importance. This is something Antypas holds in mind as the search for an improved society becomes evident and being part of the process becomes the only solution.
Ratings & Reviews
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Displaying 1 - 11 of 11 reviews
August 19, 2020
This was what I was looking for. Taking advantage of this quarantine time, I started my own business but I needed help with some marketing strategies, so when I found this writing I didn’t think twice and I bought it. “The Persuasive Marketer” is a book written by Loannis Antypas who is a Serial Entrepreneur and an Investor.
This is the first time that I’m reading a book that I feel the author has been in my shoes before and he can provide solutions and give pieces of advice that I can really put into practice. In fact, in this guide he tells his own experience and he teaches useful lessons to avoid making the same mistakes over and over again.
This book is divided into different sections; each one is more useful than the last one. Something I really liked about it is that it is easy to read and the language is very realistic.
All in all, the author helped me to think differently, understand the purpose of my business and improve it. I would highly recommend it to anyone. Everyone will find something to appreciate.
This is the first time that I’m reading a book that I feel the author has been in my shoes before and he can provide solutions and give pieces of advice that I can really put into practice. In fact, in this guide he tells his own experience and he teaches useful lessons to avoid making the same mistakes over and over again.
This book is divided into different sections; each one is more useful than the last one. Something I really liked about it is that it is easy to read and the language is very realistic.
All in all, the author helped me to think differently, understand the purpose of my business and improve it. I would highly recommend it to anyone. Everyone will find something to appreciate.
September 2, 2020
I love how Ioannis Antpas begins The Persuasive Marketer with a challenge to the entrepreneur to find a need and fill it with a genuine product or service so value is add to their customers’ lives. Though marketing is essential in a business, the business owner needs to understand that marketing methods can be trendy. What worked ten years ago, many not work as well now. By defining the needs of your potential clients and where they congregate allows you to adjust your marketing solutions to meet their wants or problems.
The Persuasive Marketer by Ioannis Antpas is laid out in an organized fashion. He is very thorough in his descriptions and definitions. He explains the technique used to influence others; what is effective and what we should avoid. By understanding the customers, the author teaches marketers how to tweak their selling style to reach their desired audience. Overall, the author opens up your eyes to a crowd of potential that you were blind to before reading this book, opportunities and possibilities are endless.
The Persuasive Marketer by Ioannis Antpas is laid out in an organized fashion. He is very thorough in his descriptions and definitions. He explains the technique used to influence others; what is effective and what we should avoid. By understanding the customers, the author teaches marketers how to tweak their selling style to reach their desired audience. Overall, the author opens up your eyes to a crowd of potential that you were blind to before reading this book, opportunities and possibilities are endless.
August 21, 2020
This book’s cover pretty much summarizes what it is about and invites you to pick it up and add it to your Amazon’s cart right away!
Any reader interested in starting up their own business or just learning more about the power of persuasion should give this book written in the first person and in an easy English language a try. The author proves he can reach out to readers easily through the impact and sensitivity of his words.
As we all know, marketing is a vital tactic to ensure that any business rises and that marketing errors can result in money loss. To avoid getting to this point, Antypas provides readers with tips, strategies, concrete actions taken from his own experience to put into practice in order to focus on growth and never on losses.
The Persuasive Marketer would make readers realise that persuasion is a skill that can be learned. Totally recommended for adult readers.
Any reader interested in starting up their own business or just learning more about the power of persuasion should give this book written in the first person and in an easy English language a try. The author proves he can reach out to readers easily through the impact and sensitivity of his words.
As we all know, marketing is a vital tactic to ensure that any business rises and that marketing errors can result in money loss. To avoid getting to this point, Antypas provides readers with tips, strategies, concrete actions taken from his own experience to put into practice in order to focus on growth and never on losses.
The Persuasive Marketer would make readers realise that persuasion is a skill that can be learned. Totally recommended for adult readers.
August 22, 2020
A useful tool to innovate.
It is definitely a great book which will help people in developing strategies for work and why not, for life. “The Persuasive Marketer: Key focus on Mastering the Arts of Selling Anything to Anybody” is a helpful guide written by Ioannis Antypas. He is very instructed in this field.
The book is organized in chapters which highlight key concepts and strategies that must be taken into consideration when selling something. Also, it shows the importance of thinking about potential customers and connect with them at a personal level.
In a nutshell, this book is well-written and full of innovative ideas that people should consider when setting up a business. I found the topic and the ideas very interesting and useful. Also, the writing style is very good since you can follow the author´s train of thought and understand everything. That is why, I think that it is worth reading for people who are who are in search of something new.
August 23, 2020
Branding and Marketing are integral and essential to any business that wants to succeed in todays world. The Persuasive Marketer is a detailed guide to the world of marketing. Any manager should know the foundations upon which branding, and marketing are built. In this book you will get a breakdown of what constitutes traditional marketing, versus the more dynamic marketing and branding used today. Built upon decades of experience in an ever-changing environment, the Author gives you the knowledge to build a successful marketing campaign for both your product and your company that can be tailored to the different market segments (buyers) you want to target.
As I recently had a marketing class in college, much of the information herein was familiar to me. I did like the easy top understand format and the examples given by the author. I think that his advice is good and I will consider using it for my small business.
As I recently had a marketing class in college, much of the information herein was familiar to me. I did like the easy top understand format and the examples given by the author. I think that his advice is good and I will consider using it for my small business.
September 30, 2020
If you want to master the art of selling anything to anybody, you must read this book!
“The Persuasive Marketer: Key Focus on Mastering the Arts of Selling Anything to Anybody” was written by Ioannis Antypas. Along the chapters, Antypas laid out categories and strategies to help and maximize your sales. The main motto of this book is to guide and help you develop the best marketing strategy to reach potential customers. Antypas says that selling should be owners’ number one priority, so they should behave accordingly. Owners should be involved in every step of the sales and marketing process.
I think author Ioannis Antypas is clear and concise. He explains in a very understandable way the processes that owners should be involved in. I particularly enjoyed the perspective the author had in his approach to writing the book. This approach will not only gain you customers, but also create brand loyalty.
“The Persuasive Marketer: Key Focus on Mastering the Arts of Selling Anything to Anybody” was written by Ioannis Antypas. Along the chapters, Antypas laid out categories and strategies to help and maximize your sales. The main motto of this book is to guide and help you develop the best marketing strategy to reach potential customers. Antypas says that selling should be owners’ number one priority, so they should behave accordingly. Owners should be involved in every step of the sales and marketing process.
I think author Ioannis Antypas is clear and concise. He explains in a very understandable way the processes that owners should be involved in. I particularly enjoyed the perspective the author had in his approach to writing the book. This approach will not only gain you customers, but also create brand loyalty.
August 19, 2020
A book every entrepreneur should have
The Persuasive Marketer: Key Focus on Mastering the Arts of Selling Anything to Anybody is the book for businesspersons, entrepreneurs and those in the marketing industry. This book is like the Bible for those who want to see their business grow.
The book contains useful and untold tips, innovative strategies and everything you should know and bear in mind to be able to successfully lead a business or industry.
Ioannis Antypas is the person behind this book. In 130 pages, he summarizes and explains to us what we need to know so as to avoid sinking our small business. The author uses simple language and shares with us novel and clever ideas.
I believe that the book is aimed for adults. If you are a businessperson and do not want to see your business go down the drain, this is absolutely the book for you!
The Persuasive Marketer: Key Focus on Mastering the Arts of Selling Anything to Anybody is the book for businesspersons, entrepreneurs and those in the marketing industry. This book is like the Bible for those who want to see their business grow.
The book contains useful and untold tips, innovative strategies and everything you should know and bear in mind to be able to successfully lead a business or industry.
Ioannis Antypas is the person behind this book. In 130 pages, he summarizes and explains to us what we need to know so as to avoid sinking our small business. The author uses simple language and shares with us novel and clever ideas.
I believe that the book is aimed for adults. If you are a businessperson and do not want to see your business go down the drain, this is absolutely the book for you!
August 22, 2020
If you are willing to start your own business, you cannot miss this book. The Persuasive Marketer: Key Focus on Mastering the Arts of Selling Anything to Anybody by Ioannis Antypas is a useful must-read guide to successful sells.
In this book, the writer employs all his expertise and experience as the CEO of successful companies to explain in a simple and straight forward manner concepts such as marketing, communication in marketing, the psychology behind selling, undestanding your buyer and copywriting.
This book is a very interesting and educational read. I have always wanted to develop my own brand, but I didn’t know how to start. Although I have never studied business or marketing, I’ve found this book very easy to follow and to understand, and it has helped me a lot. It is an extremely useful tool to have at hand to resort to whenever you may need it. I strongly recommend it.
In this book, the writer employs all his expertise and experience as the CEO of successful companies to explain in a simple and straight forward manner concepts such as marketing, communication in marketing, the psychology behind selling, undestanding your buyer and copywriting.
This book is a very interesting and educational read. I have always wanted to develop my own brand, but I didn’t know how to start. Although I have never studied business or marketing, I’ve found this book very easy to follow and to understand, and it has helped me a lot. It is an extremely useful tool to have at hand to resort to whenever you may need it. I strongly recommend it.
August 26, 2020
“The Persuasive Marketer: key focus on mastering the arts of selling anything to anybody” is a book written by Ioannis Antypas, serial entrepreneur, investor, author and currently the CEO & Founder of the Antypas Group.
It is not a long book; it has less than two hundred pages and it is divided into a lot of clear chapters. It is written in a simple way so that everybody can understand all the concepts, this is why I liked the author’s writing style very much.
It is a useful guide that helps readers develop a useful marketing strategy that not only will make you gain customers but also create loyalty. This book gave me all the tools to do so, in a simple and clear way.
All in all, it is a book that I will certainly recommend because I believe it is very interesting and helpful.
It is not a long book; it has less than two hundred pages and it is divided into a lot of clear chapters. It is written in a simple way so that everybody can understand all the concepts, this is why I liked the author’s writing style very much.
It is a useful guide that helps readers develop a useful marketing strategy that not only will make you gain customers but also create loyalty. This book gave me all the tools to do so, in a simple and clear way.
All in all, it is a book that I will certainly recommend because I believe it is very interesting and helpful.
February 6, 2022
Pros +
Quick read
Cons-
English grammar
Disorganised chapters
No more info than what you can find on any marketing blog
I was mislead to believe this was a good book given the crazy high # of stars. Unfortunately I fail to understand what would make this book anywhere above 4 stars.
It's a word soup that often makes you re read the same sentence 3 times because you have no idea what you've just read and what to make out of it.
This is a 2 stars for me, not giving it 1 as at least you can finish it quickly. But definitely not 4 stars either as it is a pain to read, the information contained is definitely nothing new, nor it is worth the money of the book
Not recommended
Just read any HBR article on marketing and you'll get the same info
Quick read
Cons-
English grammar
Disorganised chapters
No more info than what you can find on any marketing blog
I was mislead to believe this was a good book given the crazy high # of stars. Unfortunately I fail to understand what would make this book anywhere above 4 stars.
It's a word soup that often makes you re read the same sentence 3 times because you have no idea what you've just read and what to make out of it.
This is a 2 stars for me, not giving it 1 as at least you can finish it quickly. But definitely not 4 stars either as it is a pain to read, the information contained is definitely nothing new, nor it is worth the money of the book
Not recommended
Just read any HBR article on marketing and you'll get the same info
July 13, 2020
A great book with lots of advice.
Displaying 1 - 11 of 11 reviews