Disclaimer: I got a request from the publisher (St. Martins Press) to read this pre-publication book (based on my other reviews of other books) in exchange for an honest feedback. Here's my review below.
Just the domain of this book was enticing enough for me to read it, given that we don't come across absorbing stories related to corporate ethics and ideas about nurturing intentional integrity everyday. Intentional Integrity is a book on fostering integrity by giving some structure to it, some moulding to the highly flexible nature of corporate ethics. The topic of the book has been relevant from time immemorial, but has never been more relevant than the present.
The author Robert Chestnut brings into the book his experience from the ethics related teams at early eBay, Airbnb, and also as a former federal prosecutor and has knitted it into an interesting read. What I liked the most about the book is the fact that it doesn't have a lot of hypothetical ideas (although some have been generalized) or rules of the academic kind, but is filled with real stories that happened in the corporate world. For an engineer who espouses a methodical approach to solving a problem, the problem of corporate integrity comes across as a very challenging one given the solution is never black and white. There is no clear cut rule for a problem, and there's clearly no one-size-fits-all rulebook or list. So, the way the book is organized into sections that deal with developing integrity of various kinds is impressive.
For a huge non-fiction fan like me, the book was a treat given its mentioning of so many real life tales. Washington's cherry tree example, the "jart" (Google Jart :)) story at eBay, the Wework debacle, Uber's scary God Tool story, Starbucks's incident of racial outrage and apology, J&J's positive attitude in the Tylenol controversy, the stories of Steve Wynn and Les Moonves, the Enron bankruptcy saga, the classic Blue Seat Studios video about tea-consent reference as an analogy for sex, Wendy's finger incident and the concept of investigating an investigation, the highly publicized incident of NBA's Adam Silver banning the billionaire Donald Sterling, Dick's Sporting Goods's story of their brave move and standing up to their ideals in the gun incident, notorious Uber Brazil's story, and of course a plethora of them from Airbnb itself undoubtedly make the book worth a read.
There is no dearth of interesting experiments done in the category of integrity - Ariely’s experiment where lying virtually disappeared when told about the importance of integrity before the test, is just one of them. However, I do think that some of the stimulating concepts mentioned in the book - like Edelman Trust Barometer, Accenture's Competitive Agility Index etc probably demanded a little more elaboration about how they worked rather than just their results. I also became a fan of few of the quotes mentioned, some of them by people who had the power to act. "Bad news is good news—if you do something about it" by James Morgan of Applied Materials; "I thought, screw the outcome. I am going to think about how I want to be remembered", powerful line by Brian Chesky; and the author's "And if businesses of every size in every industry commit to principles like promoting ethical supply chains, lowering a company’s carbon footprint, and declaring a commitment to fight discrimination of all kinds, then these organizations are poised to play a leadership role and make a meaningful and positive difference." - are three of my favorites from the book. The concept of ombudsperson's office, the author's analogy of canary birds, and the very interesting point of 10Xers and VC firms having no HR team were truly thought-provoking.
The only thing I felt missing was the take from integrity's side about ethics and integrity of companies in accepting unsolicited ideas/advice from outsiders/customers (Like Starbuck's Your Idea thing). Generally, corporations outright reject product ideas from people outside the organization, even though they expect hackers to inform them first of any vulnerability they find rather than exposing them in public. That's mildly hypocritical, so it would be interesting to know the author's views on this.
Overall, I found the book a great read for anyone curious about integrity in day to day work, and in particular, certainly a must read for anyone in the ethics monitoring/enforcing teams at corporations.