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Talent Chooses You: Hire Better with Employer Branding

Name: Talent Chooses You: Hire Better with Employer Branding
Rating: 4.36 (3 reviews)

James Ellis

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If you want your business to grow, you need to be able to rely on your ability to hire talent reliably and consistently. No talent pipeline? No growth, and no business. But your recruiting team is drowning (I asked them). They need help. Now, if you ask recruiters, they will ask for headcount. Or more technology. But more bodies and more tools won't solve the issue (though it will eat up your budget). What you need a is a better strategy. And that strategy is called employer branding. Employer branding is about understanding, distilling and communicating what your company is all about in order to attract all the talent you need. That will differentiate your company as a place where people will want to work, rather than a place they land because they didn't know better. If you've heard about employer branding in business magazines, it might seem like something only "big companies" can do. Something that requires a dedicated team, expensive platforms, or a bunch of consultants. That isn't true. If you understand where your brand comes from, and how to apply it, any company (especially yours) can hire better with it. And this book will teach you how to do all of that, and then some. In this book, you'll learn what employer branding really is, how to make a compelling argument internally to leadership that creates commitment, how to work with other teams and be creative in finding solutions.

GenresRecruitment

329 pages, Kindle Edition

Published June 15, 2020

36 people are currently reading

80 people want to read

About the author

James Ellis

4 books

Before falling in love with the art and craft of employer branding, James Ellis was a digital marketer with 15 years of experience learning how audiences think and behave online. He has taken those skills and become one of employer brand’s leading voices, developing and activating dozens of brands of every size.

In his career, James has developed and activated dozens of brands from companies of every size and shape like Target, Liberty Mutual, Tradeshift, Cloud Software Group, Gearset, CNH Industrial, Enova, and many others. As an in-house practitioner, he has built brands for Roku, Recursion Pharmaceuticals, and Groupon.

He has been referred to as both “the Alton Brown of employer brand” and “the Jim Cramer of employer brand.”

His mission is to create a million employer brand thinkers, which is why he created Employer Brand Labs. He is an employer brand and talent strategy thinker, author, keynote speaker, practitioner, and podcaster with a wealth of experience across multiple industries. James’ achievements include authoring what’s been called the bible of employer branding, managing the number one employer brand newsletter in the world, and helping companies globally establish and develop their ability to hire talent.

He lives in Chicago with his wife and daughter. And yes, he would love another cup of coffee, thank you.

Employer Brand Labs http://employerbrandlabs.com

Employer Brand Headlines Newsletter: http://employerbrandheadlines.com

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