(SPOILER WARNING!)
I don't want what Black Buck is selling.
By page 9, I'd had enough of Askaripour's excessive use of metaphors, similes and shallow, unnatural dialogue between his characters. His repetitive jokes and sarcasm were laid on thick and never funny. Never. The word "fuck" appeared so many times in the first quarter of the book that it lost all impact. Read: A very obvious debut. Black Buck was not satirical, but sloppy.
Let's start with the main character, Darren, the titular Black Buck. The nickname Buck refers to his job at Starbucks, meant to degrade him, but it's a name he comes to own and associate with his success. The first half of Black Buck is an ego trip where any and everyone around Darren, including random strangers, tell him how amazing he is. On the one hand, Darren humbly questions his capabilities whenever someone tells him he deserves more or better. On the other, Darren is sometimes angry to the point of near violence when his skills are questioned. There are several instances throughout the story where Darren's thoughts and actions seem to be at odds; he comes across as disingenuous and untrustworthy, which I don't think was Askaripour's intention.
I never quite figured out why people believe in Darren anyway. Sure, he convinced Rhett, CEO of Sumwun, to switch one type of cold brew out for another, but that seems to be the extent of his talents in sales. Darren more or less lucks his way into situations that advance his career without really doing anything. He's truly mediocre.
As for the other characters, all are rooted in some kind of trope: the ailing single parent who wants their child to leave the nest in search of something more; the old men who don't realize no one else is laughing at their jokes; the jealous best friend from the hood who turns to a life of crime to make ends meet; the hotshot greedy exec with a one-track mind. And then there's Brian, a secondary character with Tourette's, specifically coprolalia where obscene language is unavoidable, who is used for comic relief. Not only does he shout all the names for genitalia at the top of his lungs, he is stereotypically nerdy, socially awkward, and acne-scarred. A severely overused joke in Black Buck in which Black people are compared to the celebrities white people think they resemble likens his face to Seal. Brian is a representation of the elementary school-level humor Black Buck is full of and a shining example of why Mateo Askaripour's debut novel failed: it is so over the top that it is ineffective in achieving everything it seeks out to be.
“I wrote this book so that anyone who reads it, especially Black and brown people, would be able to take away a few gems on how to advance their own lives and the lives of those who they love,” said Askaripour in an interview with Langston Collin Wilkins this month. Indeed "each one, teach one" becomes a major theme in Black Buck, but what does Darren, or this book, really teach anybody? After the 200-pages-too-many whirlwind of a story, I still can't say. But just about every attempt made to address racism, microaggressions and cultural appropriation saw me cringing. The message Askaripour wanted to portray was overshadowed by poor writing and plot execution, as well as his heavy-handed comedic touches.
For the first several chapters, the storytelling follows a painfully repetitive cycle of Darren's daily routines. Probably tired of copying and pasting, Askaripour eventually started to itemize those passages like a list. If that's not a sign your book needed another round of editing, I don't know what is. Things got really wild on page 68, where the book should have ended, because there's no way that anyone would have continued to work at a place where a company-sanctioned hate crime was carried out against them. "They forced me to rap, pulled some KKK tar-and-feather shit on me, and made me write on a board until my fingers bled." And yet, every morning Darren goes to work, completely accepting of racism being used as a learning tool for his success or as a cute cultural prop for white people. I couldn't figure out if Darren is meant to be a martyr for all the future black salesmen of America, taking the abuse so they wouldn't have to. Somehow, Rhett manages to sell Darren on a dream with a series of vague and blanketed statements, and that's enough for Darren to continue to bite his tongue and endure. A true idiot, considering he was the valedictorian of Bronx Science.
Darren becomes Rhett's right-hand man (friendly reminder that hotshot salesman Darren never really went on to sell much of anything besides coffee) and, when things go south at Sumwun, the company's Black poster child for diversity. If he wasn't feeling himself before, Darren is by this point, transforming from the sweet guy who learned Arabic to communicate with his girlfriend's father, to the guy from the hood that's suddenly too good for every body back home. And the transformation happens rather quickly, even before Darren has really proven himself, making the events which follow proceed too fast to feel real. After a series of back-to-back-to-back arguments with everyone in Bed-Stuy, Darren manages to shut those closest to him out of his life, including his ill mother.
If you guessed that Darren's descent into an asshole and NWA (Negotiator with Attitude, the culturally appropriated name given to his sales team at Sumwun) was going to culminate with a life-altering event that rocks his world, you were right. His mother passes away from lung cancer, which everyone but Darren knew she had, including myself. I guess he wasn't as suspicious of all the coughed up blood, fainting, and missed shifts at the chemical factory as I was. Heartbroken, Darren ends things with his girlfriend and kicks the grandfatherly tenant Mr. Rawlings out of his house for failing to disclose his mother's illness with him. Darren channels all of that grief into the sales pitch of a lifetime, saying absolutely nothing of substance to a very important, seemingly smart man who falls for it, and somehow goes on to save Sumwun from imminent bankruptcy. Darren's a star, he's someone, just like all of the random strangers on the street told him he'd be!
But he's also dead inside, having regular one night stands, hooked on coffee and coke, and plagued by nightmares about all of the people from his past life in Bed-Stuy. Needing to feel good about himself, Darren seeks out Brian and molds him into his image as a successful black salesman. Cue the makeover montage, but picture Brian selling an imaginary magazine subscription where white people dress in blackface, he gets beat up, and has the sudden confidence to pick up a girl in a bar despite two black eyes and his Seal-like face.
Subjecting himself to completely unnecessary humiliation, Brian somehow also becomes a master salesman. Then comes along a ragtag group of misfits Black and brown people from all over NYC who want to get into sales as well. After a half-hearted speech about Black people having been denied the same opportunities as their white counterparts, Darren realizes that this is his mission as a Black man: "each one, teach one." Gone are the days of there being only one black or brown employee in tech and startups. He would give them all the tools needed to succeed: if they knew how to sell, they can do anything, be anyone!
Black Buck also brings attention to the higher rates of incarceration and police violence against Black men. I found that especially interesting because one of Darren's teaching methods, what he refers to as "illegal homework," involves asking Black men and women to commit crimes and other questionable acts since it teaches "tone, confidence, and delivery." One such escapade leads to Brian being arrested and detained for a murder he didn't commit, another thing that happens to black men far too often. Askaripour trying to highlight these issues was ineffective when the main character, a Black man himself, has complete disregard for the consequences of encouraging criminal activity and little concern over Brian's well-being in jail. Admittedly, the only thing important to Darren at the time was making sure a job position is filled by one of his new recruits—failure to do so affected his bottom line. Though he promised to get Brian a lawyer, he did absolutely nothing to help, and turned his focus on training another recruit for the role. Juxtapose this with other conversations about Black men serving extended sentences for crimes they didn't commit, or those who go on to commit suicide when it seems no justice is in sight or as a result of traumatic experiences they endured in prison. Darren's nonchalance about Brian makes all of this extremely jarring. Brian's eventually released, and I expected him to be angry with Darren for abandoning him, but he is eternally grateful—just one of many characters in the story that idolizes Darren for no reason. Darren successfully gets the job position filled, again feeling good about himself for having "given back to the community", and he apologizes to his old friends in Bed-Stuy.
The Master Salesmen of None come to be known as the Happy Campers, an educational and recruitment agency for BIPOC with chapters around the globe. Darren's able to get more Black employees in the ranks of Sumwun while seeing upward mobility himself. His racist nemesis Clyde, responds to the growing diversity by founding the White United Society of Salespeople (yes, WUSS). A race war ensues, complete with modern-day slave auctions of homeless people, chants of "white lives matter," and the revelation that Clyde is a closeted gay man in an interracial relationship. Despite blatantly racist actions themselves, WUSS manages to convince the world that Happy Campers is an anti-white terrorist organization. To silence his lies, Clyde is kidnapped by the Happy Campers and waterboarded. This, of course, after much debate between the Happy Campers on whether or not to address the race war MLK-style or Malcolm X-style.
Things escalate quickly, but it doesn't end there: WUSS avenges Clyde by setting Darren's childhood home, now the Happy Campers HQ, on fire, killing Darren's Black assistant Trey, who has a comedic-crutch of a stutter. Trey ran back into the flames trying to save the object he treasured most: a photograph of him and Darren. I had to pause and laugh at the thought of someone idolizing Darren so much, they'd risk the flames just to save a photo of him! Trey is burned to a crisp, leaving nothing but a few shreds of sneaker behind. I shed no tears, but my eyes did roll.
When it's revealed that Darren is the leader behind the Happy Campers, Rhett no longer wants anything to do with him. "Making things about race" just isn't cool, but since diversity is "so hot" right now, Darren's final act as a Sumwun employee will be to speak about it at a conference. In what Askaripour describes as a modern-day lynching, Darren finds himself leading a room full of 5,001 pro-WUSS bigots through a 3-minute guided meditation where their hearts are softened ever so slightly and maybe, just maybe, they can tolerate a world where there's a BIPOC in the next cubicle over.
But because that wasn't a semi-decent enough place to end things, Askaripour shifts from Wolf of Wall Street meets Sorry to Bother You knock offs to John Singleton's Boyz n The Hood meets Park Chan-Wook's Vengeance Trilogy knock offs.
Darren does his best friend a favor by agreeing to sell cocaine for him after a drug deal gone wrong lands him in the hospital. There's a dramatic scene in which Darren tells his worried Senegalese personal chauffeur to "drive off and don't come back if I'm not out in 15 minutes, promise me Rose" he finds himself tied up and face-to-face not just with Clyde, but Trey! Trey, who not only wasn't burned to a crisp but doesn't even have a stutter! He reveals himself as the grandson Mr. Rawlings, who later suffered a stroke that Trey ultimately blames Darren for. Wanting nothing more than to ruin Darren's life and the lives of those he loves, Trey (who, again, is Black) pitches the white-supremacy-rooted WUSS to Clyde, who also wanted revenge against Darren for ruining his bromance with Rhett.
Yep. I read 380 pages of what was ultimately a bromance/family revenge tale.
Using the footage they were able to obtain of Darren trading coke for cash, Trey and Clyde send Darren to prison, where he writes a book, THIS book, a guide for Black and brown people everywhere looking to better themselves through sales. Darren's closing remarks are actually a self-serving sales pitch for Askaripour himself: a request to wear the book out, reread your favorite passages, and buy new copies for your friends.
I'm fine, thanks.
Humor, exaggeration and societal commentary are the key ingredients to a successful satire. I've already said the humor was juvenile; I'm not sure what the target demographic was for jokes like "sharper than Michael Jackson's nose" or "colder than an Inuit's titty." Askaripour relied on humor so much that it became distracting and a likely contributor to Black Buck becoming an overly-exaggerated story that tripped over its own plot points. One of the most important topics, racism, was at times glossed over or mishandled, especially when we look at how Darren responded in those moments. He filled more seats with Black and brown people, which, yes, is extremely important, but it takes significantly more than that to address systemic and blatant racism in the work place.