What do you think?
Rate this book
Breakthrough Copywriter 2.0: An Advertising Field Guide to Eugene M. Schwartz' Classic
There was one copywriter who made millionaires from people who read his book, but never wrote an ad.
You may or may not have heard of Eugene M. Schwartz - one of the most successful copywriters in advertising history.
He worked three hours a day and you couldn't pay him any amount to write your copy.
Seriously.
At one point he wrote up just how he did it. And never wrote about that subject ever again.
Eugene Schwartz wrote a classic on copywriting almost 50 years ago that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written.
That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except...
Fortunately, Schwartz was also prolific as a speaker.
So we are able to bring notes of his lectures and a precise analysis of his classic text to you to make your own millions with.
In this short review guide, you can learn:
How to create ads which sell your products at the expense of your competition
Find which roles your customer really wants to play - and will pay anything to get - and align these to your product
Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there.
Learn how to control your ad-copy viewers by being their honest, trusted friend.
This tribute to his genius is also a guidebook so you can duplicate his success with your own copywriting.
Please enjoy this journey to greater ease and profit. The genius of Eugene Scwartz can teach you, starting immediately.
Scroll Up and Get Your Copy Now.
You may or may not have heard of Eugene M. Schwartz - one of the most successful copywriters in advertising history.
He worked three hours a day and you couldn't pay him any amount to write your copy.
Seriously.
At one point he wrote up just how he did it. And never wrote about that subject ever again.
Eugene Schwartz wrote a classic on copywriting almost 50 years ago that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written.
That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except...
Fortunately, Schwartz was also prolific as a speaker.
So we are able to bring notes of his lectures and a precise analysis of his classic text to you to make your own millions with.
In this short review guide, you can learn:
How to create ads which sell your products at the expense of your competition
Find which roles your customer really wants to play - and will pay anything to get - and align these to your product
Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there.
Learn how to control your ad-copy viewers by being their honest, trusted friend.
This tribute to his genius is also a guidebook so you can duplicate his success with your own copywriting.
Please enjoy this journey to greater ease and profit. The genius of Eugene Scwartz can teach you, starting immediately.
Scroll Up and Get Your Copy Now.
192 pages, Paperback
Published December 16, 2018
15 people want to read
About the author
Robert C. Worstell
189 books6 followersJust a rural geek, who loves to figure things out and then tell people the faster ways to get it done better.
Means I write a lot of stuff - and periodically edit this into books for everyone to read.
Born and raised in Missouri, educated at Life's Hard Knocks University - later filling this out with more than half a dozen various sheepskins.
But I continue to learn from the livestock and pets I raise - every day is a new lesson.
Which is just more grist for the mill in terms of cranking out books you can enjoy...
Means I write a lot of stuff - and periodically edit this into books for everyone to read.
Born and raised in Missouri, educated at Life's Hard Knocks University - later filling this out with more than half a dozen various sheepskins.
But I continue to learn from the livestock and pets I raise - every day is a new lesson.
Which is just more grist for the mill in terms of cranking out books you can enjoy...
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 of 1 review
March 7, 2024
Long-winded for a book about copywriting.
Displaying 1 of 1 review