The Behaviorally Informed Organization

by Dilip Soman (Editor), Catherine Yeung (Editor)

Every organization is fundamentally in the business of behavior change, whether it be a government trying to get a business to comply with environmental regulations, a business persuading its customers to be loyal to its products, or a financial institution encouraging a client to start saving for retirement. Behavior change is critical to organizational success, but despite its centrality to organizations, we do not have a good understanding of how organizations can successfully employ insights from behavioral science in their operations. To address this gap, this book develops an overarching framework for using behavioral science. It shows how behavioral insights (BI) can be embedded in organizations to achieve better outcomes, improve the efficiency of processes, and maximize stakeholder engagement. This edited volume provides an enterprise-wide strategic perspective on how governments, businesses, and other organizations have embedded BI into their operations. Contributions by academics and practitioners from the Behaviourally Informed Organizations partnership highlight pragmatic frameworks and prescriptive outcomes via illustrative case studies. Featuring a foreword by Cass R. Sunstein, this book investigates key findings from BI, with an eye toward how it can be used to solve problems and seize opportunities in diverse organizations.

328 pages, Hardcover

Published March 1, 2021

Reviews

[Peter P. · Rating 4 out of 5]

An interesting look at what it looks like, through case-studies, and real-world examples for orhanizations to be behaviorally literate. The book runs out of a little steam in the final third as it gets into public sector and government policy which, for me, was a sharp left turn from the what the title promises (...informed organizations). That said, I enjoyed the aspects that focused on companies and organizations.

[Izzatina · Rating 5 out of 5]

Great introduction to behavioral insights, i.e. application of behaviaoral science to organization decision-making.