Analytics Best Practices: A Business-driven Playbook for Creating Value through Data Analytics

by Prashanth Southekal

Deliver enterprise data analytics success by following Prashanth's prescriptive and practical techniques.This book provides ten key analytics best practices that will improve the odds of delivering enterprise data analytics solutions successfully. It is intended for anyone who has a stake and interest in deriving insights from data analytics. The three key differentiating aspects of this book Practicality. Prescriptive and practical guidance.Completeness. Holistic view across the four key data analytics domains - data management, data engineering, data science, and data visualization.Neutrality. Technologically agnostic without any reference to commercial analytics products and technologies.Dr. Southekal proves why he is one of the leading thinkers on data and analytics today. 'Analytics Best Practices' is an indispensable guide for business leaders and those looking to get into the analytics field on the nuances, challenges, and immense opportunities with data.Douglas B. Laney, Principal, Data & Analytics Strategy, Caserta, and author of "Infonomics"Dr. Southekal's book is a treasure trove of best practices and practical examples from the field of Data Analytics. Upen Varanasi, CEO and Co-Founder, Riversand Technologies Inc.What I like about this book is its focus on real-world best practices with an extensive set of practical tips and tricks. It provides an important bridge between the data management and business operations sides of a business. Michael Wade, Professor of Innovation and Strategy, IMD Business SchoolPrashanth's book is accessible and practical - an excellent guide for corporate leaders who want to produce meaningful business results from the use of data and analytics to create true business value. Irina Pelphrey, Senior Director, Walmart CorporationThis book is a must on the desks of business executives and decision makers at all levels in an organization who want to truly understand what it takes to become a successful data driven organization.Ram Kumar, Executive Head and Senior Vice President, Quantium Dr. Prashanth Southekal has created a practical guidebook for realizing business value from data and analytics investments. Highly recommended. Randy Bean, Founder and CEO, NewVantage Partners, and contributing author for Forbes and Harvard Business ReviewPrashanth's second book starts with the right title - it is always about BUSINESS VALUE. The practices explored here will help anyone interested to achieve these goals.Mario Faria, Managing Vice President, GartnerThe Analytics Best Practices book is one of the most comprehensive and well-researched books I have come across on data analytics.Ameet Shetty, Former Chief Data and Analytics Officer, McDonald's CorporationI would encourage all professionals to read this easy to navigate, thoughtful and pragmatic book as it is relevant to all of us seeking to maximize the ROI for our organizations. Lisa M.

241 pages, Kindle Edition

Published April 21, 2020

Reviews

[Segun Longe · Rating 5 out of 5]

This is actually quite a good book that walks the user from the objectives of a business to implementing a good working analytics system that can ultimately answer business questions in terms of what happened (descriptive), what may happen (predictive) and what should we do based on x, y, z (prescriptive). That is it in a nutshell.

Amongst this are other things to consider such as data quality, data governance and change management.

One of the main emphasis is to avoid getting side-tracked and thus making sure the analytics solution is able to answer key business questions and help an organisation to achieve its objectives and goals.

There's a case study at the end that walks you through the implementation of an analytics project using the 10 best practices