Ultimate Guide to Google Ads

by Bryan Todd, Mike Rhodes, Bryan Todd

Covering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google Ads Express, Google’s Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.

Updates specific to this edition

Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by Google Ads experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined campaign proven to increase search engine visibility, consistently capture clicks, double website traffic, and increase sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

Genres: Business, Nonfiction, Technology

268 pages, Paperback

Published November 24, 2020

Reviews

[Frederik]

This book was everything I had hoped for as an advanced beginner for Google Ads. However, I believe due to how many subjects it touches upon in-depth, it will be useful for multiple levels of experience. Whether you're a novice who hasn't even opened your Google Ads & Google Analytics account or if you're an expert who is looking for ways to improve. This is because the book goes beyond just Google Ads and actually touches on thing like e-mail marketing and marketing strategy in general.

The authors makes the concepts of the book quite easy to understand and keep it enjoyable to read.

The only downside is that Google Ads change so rapidly that more and more things will be out-of-date over time. As of this moment though, it is very up-to-date, and it will probably still be worth reading for the next 5 years unless Google completely overhauls Google Ads during that period. I would defintely recommend to anyone looking to expand their knowledge on Google Ads.

[Emilia Greendevald]

It is important to find a tool that will work effectively with your business. Reddit’s targeting tools allow advertisers to choose between interest-based, community-based, and custom targeting. This flexibility means you can test different audiences quickly and find the most profitable segments. For example, a tech startup can target r/technology while a fitness brand might focus on r/Fitness. More information about this can be found here https://aimers.io/blog/reddit-ads-cost . The ability to reach such concentrated groups is rare on other platforms. This precision can result in higher relevance scores and lower costs per click.

[Judith]

Practical and hands-on. A solid introduction to Google Ads (and how to prevent Google from taking all your money) and some digital marketing basics. I found Chapters 1-11 and the bits on choosing a niche the most useful. The rest was either irrelevant to me (advertising on YouTube and in Gmail) or felt like superficial fluff.

[Drew Flynn]

Very in-depth, yet the author makes all of it easy to understand while keeping it an enjoyable read.

This up-to-date version is about 95% accurate based off of 2021 Google Ads, which was all I needed.

A nice book to also have as a refresher for some tools in the platform you'd forget about.

[Nicolas Mosconi]

This book contains a lot of self-advertising and some of the examples are from shady businesses (like "alternative" medicine), but even so it manages to provide a good starting point for the nuts and bolts of Google Ads

[Nudthasit Suriyasuk]

Great book

This is the most comprehensive book on the PPC topic that I've ever read. No BS advice. Only proven valid tested strategy outlined here in this book. If you're on a fence, het it now and thank me later.

[Elisabeth Valienne]

4.5 rounded up.

An excellent overview of Google ads for everyone from beginners to intermediate. Advanced users may not get much out of this but as an upper intermediate user I got a TON of useful information. Well written, easy to read, and overall a solid resource.

[Toni Marić]

Definite guide on PPC and everything Google Ads. Must read for anyone who has their own bussines and/or is working with Google Ads.

[Michelle]

I really liked the format. A nice and informative refresher.

[Tom Fearon]

Already out of date

[Deniss Ojastu]

A solid introduction to the world of Google Ads. I liked the general principle that the book was preaching - how not to give away too much money to Google. At the same time, when relevant, it encourages to use Google's machine learning when picking the bidding strategies for various keywords.

I also liked that some general principles of marketing were well introduced in the context of Google Ads. Be sure you know what is your business' USPs. Follow the 80/20 rules - also in Google Ads, 20% of the keywords bring you 80% of profit. Measure relentlessly - most don't do that, so you can have an edge there.

Some chapters were somewhat superficial, some included a lot of self-promotion by the authors.

Overall, can recommend the book.

[Jake]

Marshall makes Google Ads approachable and easy to understand for beginners.

Update: I reread this book in 2024.

[Alex Anh Phan]

Very Good