Gold first saw the Stooges perform at the Whisky-A Go Go in June 1973. What he remembers most was Iggy Pop singing about Hollywood buttfuckers. Gold didn't know what to make of it and wouldn't see the Stooges perform again until 2003 when they reunited to play the Coachella Valley Music and Arts Festival. However, in between those two performances, Gold became a huge fan and collector of the Stooges. This book is a reflection of that fandom.
Gold's book is an interview oral history with Iggy Pop tracing the career trajectory of the Stooges from their inception, recording their first three albums, fading into obscurity, and reuniting decades later. Gold presents photos and memorabilia from his own collection that Iggy comments on to add further context to stories and legends surrounding the Stooges. Despite being known for rampant drug abuse and getting knocked out at shows, Iggy is still quite eloquent and has a strong memory about his life with the Stooges.
While Iggy goes into the stories behind recording the first three albums, the main narrative thread surrounds their break-up, reunion, and obscurity in between. When the band broke up in 1974, it garnered very little attention. The first two albums quickly went out of print and were nearly impossible to find. "Raw Power," their third album, survived a little longer because David Bowie's name was attached to the album as being the mixer. The Stooges sold poorly, were relatively unknown, and if you wanted any of their music, you had to find bootlegs.
However, somehow, the next iterations of punk rockers like Joan Jett and the Germs carried on the Stooges' legacy by appropriating their sound. As time went on and this was carried on from band to band, from the Germs to Nirvana, the Stooges were garnering an increasing amount of underground respect. So, when the Stooges performed at Coachella in 2003, it was a surprise to everyone in the band just how beloved they had became after being unappreciated and dismissed for decades. Now, the Stooges are getting the respect they deserve through proper album reissues, better sales, music licensed in media, and even an induction into the Rock & Roll Hall of Fame.
Beyond the oral history with Iggy, the book also includes interviews with people influenced by the Stooges including Joan Jett and Josh Homme. Included also are issues from various people including Jack White's tribute to "Fun House," a analysis on the city of Detroit being an official member of the band, and Iggy's impact on fashion.