500 نکته بازاریابی در شبکه های اجتماعی

by Andrew Macarthy, مینا مظلومی

92درصد شرکت‌‎‌‌‌‌‌‌‌‌‌‌‌‌‌‌‌کنندگان در یک نظرسنجی در سال 2017 اعلام کردند که بازاریابی از طریق رسانه‌‎‌‌‌‌‌‌‌‌‌‌‌‌‌‌‌های اجتماعی، برای کسب‌‎‌‌‌‌‌‌‌‌‌‌‌‌‌‌‌وکارشان اهمیت بالایی دارد.
اگر تاکنون از شبکه‌‎‌‌‌‌‌‌‌‌‌‌‌‌‌‌‌های اجتماعی برای تبلیغ و گسترش فعالیت حرفه‌‎‌‌‌‌‌‌‌‌‌‌‌‌‌‌‌ای خود استفاده نکرده‌‎‌‌‌‌‌‌‌‌‌‌‌‌‌‌‌اید یا راهی که رفته‌‎‌‌‌‌‌‌‌‌‌‌‌‌‌‌‌اید به موفقیت ختم نشده، می‌‎‌‌‌‌‌‌‌‌‌‌‌‌‌‌‌توانید با آموختن این 500 نکته و راهنمایی کارشناسانه، کسب‌‎‌‌‌‌‌‌‌‌‌‌‌‌‌‌‌وکار خود را در محبوب‌‎‌‌‌‌‌‌‌‌‌‌‌‌‌‌‌ترین شبکه‌‎‌‌‌‌‌‌‌‌‌‌‌‌‌‌‌های اجتماعی مانند فیسبوک، توئیتر، یوتیوب، گوگل‌‎‌‌‌‌‌‌‌‌‌‌‌‌‌‌‌پلاس و اینستاگرام ارتقا دهید.
برندسازی، جذب و حفظ مشتری، ارتباط قوی و طولانی‌‎‌‌‌‌‌‌‌‌‌‌‌‌‌‌‌مدت با مشتریان، به‌‎‌‌‌‌‌‌‌‌‌‌‌‌‌‌‌اشتراک‌‎‌‌‌‌‌‌‌‌‌‌‌‌‌‌‌گذاری محتوا، مدیریت و زمان‌‎‌‌‌‌‌‌‌‌‌‌‌‌‌‌‌بندی انتشار مطالب و ده‌‎‌‌‌‌‌‌‌‌‌‌‌‌‌‌‌ها مطلبی که به شما در بازاریابی رسانه‌‎‌‌‌‌‌‌‌‌‌‌‌‌‌‌‌های اجتماعی کمک خواهد کرد، نکاتی است که اندرو مکارتی با شما به اشتراک گذاشته است.

Genres: Business, Social Media, Nonfiction, Reference, Self Help, Web, Writing

347 pages, Paperback

First published April 1, 2012

About the author

Andrew Macarthy is a blogger and social media strategist. His #1 Web Marketing Bestseller, 500 Social Media Marketing Tips, has helped thousands of businesses with simple, practical advice to optimize their social media activity and make the most of the sector's marketing opportunities.

Andrew enjoys Nintendo videogames, acoustic guitar, and Swansea City FC. Read more at andrewmacarthy.com

Reviews

[Slawka Scarso · Rating 5 out of 5]

Very useful, packed with tips you can use straight away for your own business.
And a real bargain too.

[Babylon · Rating 3 out of 5]

I can’t say I loved reading this book - non-fiction can be fun to read but this wasn’t. However, it is full of really useful information. It’s a bit of a brain dump, and I would prefer it if it had easy chapter summaries. Instead I’ve had to add lots of bookmarks. All in, a useful book but I did feel I was ploughing through whilst reading it.

[Vivian Evans · Rating 4 out of 5]

A great guidebook to improve your business by social media. This book is very informative and explains in detail. An amazing resource!

[Kelly · Rating 4 out of 5]

This book offers a basic high level overview of social media marketing, but it also offers great creative suggestions that one can build off of. Also includes extra online content and in-depth articles.

[Kelsey Banerjee · Rating 4 out of 5]

While many of these strategies can seem intuitive or are available online, reading through his comprehensive guide was extremely helpful in cementing my social media knowledge. I was also able to expand and learn a bit more about Instagram, Youtube and Pinterest, which I have only dabbled in.

If you are new to social media, or even if you're approaching 3-4 years, this can still be a useful and affordable guide.

[Dave Applegate · Rating 1 out of 5]

One of the worst books I've picked up. I feel like he hired a content scraper on Fiverr to "find" 500 social media tips. I'd say 475/500 were such insanely self evident tips anybody in social media for over a month would find minimal to no value in them.

[★ gwiz ★ · Rating 2 out of 5]

Seemed out dated.

[Sephy Hallow · Rating 2 out of 5]

Some good basics, but if you're only using a couple of platforms (as is advised, even by this very book) the majority is skippable - thank god, because it's honestly such a boring subject.

[Gina Alward · Rating 4 out of 5]

I really enjoyed this book! In my opinion as a digital marketer, it is one of the most comprehensive and helpful books on the market about social media that simply breaks down what’s needed for each platform.

The two reasons I didn’t give it 5 stars is because 1) there were SO MANY typos. And 2) This books is now 4 years old, which for social media, is already outdated (which of course will happen in a physical book about social media, so no fault to the author). I’d love to see an updated version! Even so, I’d say about 80% of the information in this book is still relevant.

[Anna · Rating 2 out of 5]

Very outdated by this point (includes tips for Google+ and Vine which no longer exist). The book provides some general insight into best social media practices however due to shifting algorithms and the changing nature of social media platforms a lot of the advice should be taken with a grain of salt.

[Segilola Salami · Rating 3 out of 5]

it has so much information, 500 is a lot. a lot of the info i already knew

this is very useful for someone new to social media marketing

[Vila · Rating 4 out of 5]

The book is a little outdated, Vine for example, doesn’t exist anymore. Added that some of the tips written in this book are just general knowledge for gen z. Now don’t get me wrong, I really enjoyed this book. As a creative business student (a study that is also highly focused on marketing) it was interesting to read about all of the different social media platforms and easy memorable tips on how to utilize them to the best of your ability. For platforms that I’m not as familiar with like Facebook, I would definitely go back to this book and read some of these tips. Anyways, if you are looking for a short and easily understandable book about social media marketing, this is just right for you.

[J. · Rating 5 out of 5]

Very well written book. Outlining principles to social media marketing, in order to drive traffic. It gives the breakdown for specialized advice for each popular social media marketing platform. I think it is a very welcomed book, and I will probably refer to this book for awhile. Even while social media algorithms change, there are certain principles which remain the same, I believe this book does a good rundown of what those essential elements are and gives good advice to adapt to each platform.

[Fernando César · Rating 3 out of 5]

Sugestões interessantes para publicidade nas redes sociais. É difícil seguir todos os detalhes, uma vez que são dadas instruções para fazer coisas em páginas web e não é fácil transmitir essa informação por escrito.
No final, todas estas indicações são experiências que resultaram para o autor, mas não é certo que sejam a melhor opção, dado que as Aplicações em causa (Facebook, Instagram, etc) não divulgam os seus algoritmos de publicidade.
É um livro de consulta para as redes em que haja interesse e não para ler de uma vez.

[Tolani Ifedayo Jaiye-Tikolo · Rating 5 out of 5]

Amazing tips

I happened to stumble upon on this book on kindle and I most say after reading one chapter I was hooked.
I was looking for tips on how to improve my LinkedIn branding and audience reaching. I must say they were some very eye catching tips that I utilised during the few days of reading and it worked!!!!
There are other sections for other social media - YouTube, Facebook, Instagram and etc.
FYI, I noticed the writer updates this book frequently so I was quite satisfied seeing some advices on TiTok.

Keep soaring Andrew.

[Lyne Sidawi · Rating 5 out of 5]

This book offers a high-level knowledge about the social media in general and about each platform specifically. It is well organized, and straight to the point. It not only offers solutions but also links to softwares and tutorials (free and paid) that help you hit your target!!
In my case, I only use Instagram so i could easily just skip the chapters of the other platforms and jump to Instagram to learn more about it.
SUPER BIG LIKE!

[Jacquelyn · Rating 5 out of 5]

Very helpful and well written

I enjoyed reading this and it was very informative. It's concise, quality information and I appreciate the authors writing style. It's difficult to write about topics like this and not come across as dry or cheesy. The authors style is informative and easy to read without any sort of talking down to the reader and no hard selling. I highly recommend this as a resource for new business owners.

[Luci Ayyat · Rating 5 out of 5]

The best I've read on social media

Most social media experts just tout their own theories or tell what worked for them. This book explains how to navigate each social media platform along with the best practices for each of them. It's solid advice for an often confusing and ever-changing landscape. This is my new handbook for social media. My only complaint is the title doesn't really describe how in depth the contents are.

[Natasha Mairs (Serenity You) · Rating 4 out of 5]

This was a great book to read. I tell you the basics and also some advance stuff. I knew most of the stuff but I have been in the social media market for a few years now. This book is brilliant if you are just starting to learn and you will gain so much knowledge. There where some things I did learn and I loved the links to other great website and tools that I found very useful. 4/5

[Noelle · Rating 4 out of 5]

SM MarketingTips

I found this to be quite informative with some handy tips that I had already known about but long forgot! I’d recommend it for anyone who uses social media for advertising / promotion and for those who have some level of understanding but who may need some guidance.

[Dalton Smith · Rating 5 out of 5]

Although the book is almost ten years old, this book still has some good information it it and most of it still works. Eventhough many social media networks have changed you can still apply it to today.

Just use it in addition to your social media marketing and you will be surprised how this book can help you. If you only use twitter just write down all the tips on twitter and you are all set.

[Benjamin · Rating 5 out of 5]

Clear, helpful, and actionable social media insights

This book gets right to the point and tells you what you need to know for all the major social media platforms. No fluff, no padding, just page after page of awesome insights that can help you at any level of your social media journey. Highly recommended!

[Nikita Shpilevoy · Rating 3 out of 5]

Skimmed through the book. I love the structure and will definitely follow this author.

However, I don’t find this particular book useful for me:
- It’s pretty basic, covering beginner-level social media usage aimed at novices
- It’s outdated: Google Plus has been shut down, and the Twitter interface has changed too much, etc

[thanhvu · Rating 2 out of 5]

Too general and simple writing

The book consolidates so many media channels that non of them is discussed deep enough to guide readers. Look forward to reading the new version soon

[Sian Lewis-Evans · Rating 5 out of 5]

Spot on info for any brand on social media

I really enjoyed this book, I found it informative, in depth but easy to read. I’ve highlighted lots of parts of the book and am going to recommend it to my facebook group!

[Brian · Rating 5 out of 5]

Worth the Read

I implemented some tips already with great success. The author is very knowledgeable and it was an educational read from start to finish. I was surprised with the amount of detail provided. Thank you for writing this, Andrew!

[Aarthna Maheshwari · Rating 3 out of 5]

This is a great book if you are just starting out in the field of social media marketing. If you are a beginner then this book will give you advice as well as action items to complete the basics on the profiles and getting started with it.

[Scott Holstad · Rating 4 out of 5]

Great resource manual that I'm embarrassed to say I haven't even begun to fully utilize in implementing its many tips. Good stuff though. Recommended.

[Barbara B. · Rating 4 out of 5]

Good book

This book is comprehensive and a good read, would recommend it to anyone who wants to improve social media marketing skills and gain more overall knowledge on the subject

[Paula · Rating 5 out of 5]

Best book by far on the topic(s)

Intelligently written with tons of useful advice. Recommended reading even if you are already a user of most of the platforms.