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The Average is Always Wrong: A real-world guide to putting data at the heart of your business
Everywhere you look people are talking about data. Buzzwords abound – ‘data science’, ‘machine learning’, ‘artificial intelligence’. But what does any of it really mean, and most importantly what does it mean for your business? Long-established businesses in many industries find themselves competing with new entrants built entirely on data and analytics. This ground-breaking new book levels the playing field in dramatic fashion.The Average is Always Wrong is a completely pragmatic and hands-on guide to harnessing data to transform your business for the better.Experienced CEO and CMO Ian Shepherd takes you behind the jargon and puts together a powerful change programme anyone can enact in their business right now, to reap the rewards of simple but sophisticated uses of data.Filled with practical examples and case studies, readers will come away with a powerful understanding of the real value of data and the analytical techniques that can drive profit growth.
198 pages, Kindle Edition
Published September 22, 2020
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27 people want to read
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Displaying 1 - 2 of 2 reviews
February 17, 2021
I finished 'The Average is Always Wrong' by Ian Shepherd
this morning and ended up unexpectedly immediately referencing it in a post to a connection! It's not my area, being about the use of data in business, however even I could see that it brings the data front and centre to ask questions you may not either think of asking or maybe don't want to ask about your business. With more retail going online everyday it's a great tool to learn how to address the data of your customers and learn how even the big names in retail make mistakes.
this morning and ended up unexpectedly immediately referencing it in a post to a connection! It's not my area, being about the use of data in business, however even I could see that it brings the data front and centre to ask questions you may not either think of asking or maybe don't want to ask about your business. With more retail going online everyday it's a great tool to learn how to address the data of your customers and learn how even the big names in retail make mistakes.
April 8, 2021
Delightful read by Ian Shepherd - “The Average is Always Wrong.”
What do you know about segmentation and your customers?
What do you know about segmentation and your customers?
Displaying 1 - 2 of 2 reviews