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Finding the Right Message : How to turn voice of customer research into irresistible website copy
Your go-to-guide for creating better copy with voice of customer researchImagine if you could connect with your website visitors the moment they landed on your website. They understood exactly what kind of value your product or solution provided. And they were eager to join your email list, start your free trial, or hit the buy button.
What would that mean to your business?
Jen Havice, messaging strategist and customer-driven copywriter, walks you through how to ask the right questions to learn what makes your customers tick so you can produce copy your visitors can’t resist. Filled with examples, templates, and case studies, this second edition of Finding the Right Message is both practical and timely. You’ll get a process for determining what messages your customers need to see along with field-tested ways of improving your copy.
A few of the lessons you’ll learn in this step-by-step guide
The Six Key Elements of customer-driven messaging
What questions to ask in surveys and interviews and the ones to avoid
How to do customer research without the customers
How to analyze your voice of customer research findings and apply them directly to your copy
How to tie your features to the benefits your customers care most about
Finally, you can say goodbye to guessing which messages will turn your prospects into customers and hello to high-performing copy that practically writes itself.
What would that mean to your business?
Jen Havice, messaging strategist and customer-driven copywriter, walks you through how to ask the right questions to learn what makes your customers tick so you can produce copy your visitors can’t resist. Filled with examples, templates, and case studies, this second edition of Finding the Right Message is both practical and timely. You’ll get a process for determining what messages your customers need to see along with field-tested ways of improving your copy.
A few of the lessons you’ll learn in this step-by-step guide
The Six Key Elements of customer-driven messaging
What questions to ask in surveys and interviews and the ones to avoid
How to do customer research without the customers
How to analyze your voice of customer research findings and apply them directly to your copy
How to tie your features to the benefits your customers care most about
Finally, you can say goodbye to guessing which messages will turn your prospects into customers and hello to high-performing copy that practically writes itself.
168 pages, Kindle Edition
Published July 1, 2020
29 people are currently reading
54 people want to read
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Displaying 1 - 4 of 4 reviews
June 15, 2022
Having done a highly-extensive course on copywriting (Copyhackers, if you cared to know), this book didn't reveal much information I didn't know already. But just because I knew most of the advice Havice shares, it doesn't mean I didn't enjoy it. I learned a lot about review mining, a technique I was familiar with, and how to use it with the other techniques in the book. The author also gives a good ballpark number of responses to search for (somethig I didn't know) and how to organize the responses.
If you are a copywriter, I'd highly recommend you check this book out. At a minimum, you will learn a lot about what's perhaps the most important part of the copywriting process. It's never a bad idea to refresh what you know.
If you are a copywriter, I'd highly recommend you check this book out. At a minimum, you will learn a lot about what's perhaps the most important part of the copywriting process. It's never a bad idea to refresh what you know.
February 8, 2021
I can’t recall a book that made me angrier than this one. I’ve finished it half an hour ago and I’m still mad it didn’t make it’s way to me earlier!
If I could only read 1 book in copywriting in my entire life, it would have been this one.
Seriously. 7 bucks on amazon for information that can help you make 10k/month as a copywriter if you just follow the instructions?
This is the kind of thing that feels illegal but it’s not.
Just buy it. I mean it.
Still angry!
If I could only read 1 book in copywriting in my entire life, it would have been this one.
Seriously. 7 bucks on amazon for information that can help you make 10k/month as a copywriter if you just follow the instructions?
This is the kind of thing that feels illegal but it’s not.
Just buy it. I mean it.
Still angry!
April 12, 2022
Oh dear! This book is extraordinary!!
I love this book so much. This book fills the gaps between transforming informations you get from doing market research to effective copy on your site which many copywriting books by bug names out there bever seem to bother. Read this book if you want to stay ahaed of your compettitors....
I love this book so much. This book fills the gaps between transforming informations you get from doing market research to effective copy on your site which many copywriting books by bug names out there bever seem to bother. Read this book if you want to stay ahaed of your compettitors....
May 24, 2021
Start here for customer research
This is a good primer for customer research. It is just about 120 pages (on Kindle), and you can get a good idea on where to start from and how to use the data you collect. I appreciate the author keeping it simple and short.
This is a good primer for customer research. It is just about 120 pages (on Kindle), and you can get a good idea on where to start from and how to use the data you collect. I appreciate the author keeping it simple and short.
Displaying 1 - 4 of 4 reviews