Bộ Công Cụ Đổi Mới Doanh Nghiệp

by David Silverstein, Phillip Samuel, Neil DeCarlo

Bộ Công Cụ Đổi Mới Doanh Nghiệp là người bạn đồng hành quan trọng đối với mọi nhà cải tiến, nhà lãnh đạo và nhà quản lý của các đội nhóm sáng tạo, giám đốc các công ty – những người muốn thúc đẩy sự tăng trưởng hữu cơ cho doanh nghiệp của mình. Được viết và trình bày dưới dạng một tham chiếu dễ sử dụng, cuốn sách này sẽ giúp độc giả xác định rõ lý do, thời điểm và cách thức áp dụng từng kỹ thuật để tối đa hóa lợi nhuận và kết quả. Hơn 50 kỹ thuật trong cuốn sách được tổ chức xung quanh một khuôn khổ giúp bạn xác định các cơ hội cải tiến, tạo ra ý tưởng đột phá và mới mẻ, lựa chọn những ý tưởng tốt nhất cho những cải tiến trong tương lai cũng như thực hiện những giải pháp mới ưu việt nhằm đáp ứng các kỳ vọng của khách hàng.

Bộ Công Cụ Đổi Mới Doanh Nghiệp còn là trợ thủ đắc lực cho các nhà lãnh đạo, nhà quản lý và chuyên gia cải tiến, giúp họ làm việc hiệu quả hơn – tiếp thêm sự tự tin, tránh mắc phải nguy cơ thất bại đáng kể và phát triển doanh nghiệp bền vững.

Genres: Business, Reference, Nonfiction, Entrepreneurship, Startup

472 pages, Paperback

First published October 1, 2008

Reviews

[MrsEnginerd · Rating 4 out of 5]

This book does an excellent job at showcasing brainstorming and ideation techniques to deep dive requirements and opportunities when designing innovations. It can be dense for those unfamiliar with Lean or engineering terms, and requires careful study and cross references. As a technology MBA student and product designer, it was easy to follow and use at work. Good read for those planning to manage innovation or product launch/development teams.

[Bill · Rating 5 out of 5]

The book was nominally designed for businesses and for sustainable growth. While that's a good idea by itself, some of the techniques are just great to apply on a personal level. For instance, Silverstein presents the D4 Road Map, with the 4 parts of: Define, Discover, Develop, and Demonstrate. I find myself at least thinking of this set of steps when I'm working on some of my personal issues - OK some of them are work related! EAch of these 4 parts breaks down into a whole group of steps for greater detail. Yes, it's fascinating.

Another technique that they borrowed from Michalko in his book THINKERTOYS, was the concept of SCAMPER, Ways of looking at a problem in a new way. SCAMPER is an acronym for Substitute, Combine, Adapt, Modify, Put to other uses, Eliminate, and Reverse. Each of these bear some additional thought, but this list comes up more often when I'm looking for some creative ways to work through a challenging issue.

There are lots more - fun to go through, and really useful if you're looking for a new way to think about something.

[Tim · Rating 4 out of 5]

This was a real "how-To" book briefly outlining over 50 techniques to promote innovation at any of the 4 steps of the D4 model: Define, Discover, Develop,= & Demonstrate. Not at lot of detail but a great overview, with references for those who want more. I was impressed by the breadth of the topics from services to manufacturing to retail, and as a marketing person loved the simple variations on brainstorming.
I liked the introduction which reviewed the D4 approach and focused on how we are all better at radical innovation or incremental improvements - and that that is OK. Great business book, with real ideas, and simple ways to get started.

[Joe Frankie · Rating 5 out of 5]

A great tool kit that is well-articulated with succinct explanations of the tools. It provides good examples to explain their use and good suggestions about when to seek expertise to fully develop the tools. It provides access to downloadable forms as well. David Silverstein and Dr. Phil Samuels made this easy to digest as well. I highly commend them and recommend this others looking at a primer overview of innovators tools to support and sustain growth.

[Larashi · Rating 3 out of 5]

great techniques and very useful

[Bill · Rating 2 out of 5]

Having read quite a few books on innovation (since that's what I do for a living) I thought this was pretty basic. Not bad, just not very enlightening.

[Prateek Vasisht · Rating 3 out of 5]

Techniques