British Television Advertising: Cultural Identity and Communication

by Renée Dickason

British Television Advertising examines the relationship of television advertising to cultural identity by exploring how advertisements are a reflection of the society for which they are produced and how varying images and ideas are conveyed by advertisements within a specific historical context. Evolving communication techniques and how they ensure the successful transmission of messages are addressed throughout.

196 pages, Paperback

First published January 3, 2006