I can happily report that this is definitely the most batshit crazy book I have yet read in 2021. Not only that, it has also been the most nailbiting and gripping. Once you start, and Calvin Kasulke has you hooked, it is difficult to stop reading. Fortunately, this is quite a fast read.
So, the well-marketed differentiator of this book is that it is written like a Slack chat in its entirety. Being from South Africa, which is probably as far from civilisation as Australia is (:dusty-stick:), I had no idea what Slack even is.
I actually thought it was a made-up version of WhatsApp, until I Googled it and discovered: “Slack is a proprietary business communication platform developed by American software company Slack Technologies and now owned by Salesforce. Slack offers many IRC-style features, including persistent chat rooms organised by topic, private groups, and direct messaging.”
If the very idea of this book makes your head ache even thinking about it, don’t worry. Simply think of it as reading a play. And no dimly-distant Shakespearian English here, either. Kasulke is remarkably adept at conveying the essence of his characters through their Slack communications.
The setting is a run-of-the-mill PR agency trying to put the spin on for their dog-food client Bjärk (see, I told you this was funny) after a bunch of Pomeranians die after eating it. Meanwhile, the boss thinks that employee Gerald is taking way too much advantage of the company’s admittedly lenient WFH policy, and is just not bothering to show up at the office at all anymore.
On the other hand, his productivity has improved drastically, to the point where his co-workers receive work-related Slack messages at the most godawful times. See, Gerald has inadvertently managed to upload his consciousness into the Slack app, with his body still at his work station in his apartment. He gets his good ol’ buddy Pradeep to go check up on him and take care of his dietary and, er, toiletry needs. “I’ll think of it as cat-sitting,” says the stoic Pradeep.
What follows is such an on-the-nose account of how corporate social hierarchy is mediated via social media that I think anyone who reads this is more than likely to relate:
Tripp
See, that’s exactly my point. we have a byzantine hierarchical structure
we have a SPECIAL PURPOSE, which we call our MISSION STATEMENT and slap it right on the website
Even the language of employment is cult-y! We’re not employees, we’re a “team.” That’s only two notches away from just calling us “acolytes” or something. And the stuff we supposedly devote ourselves to, like “innovation” or “influence” or “engagement”
how is that any different from telling everyone you’re a Prophet of the Coming Storm?