Management Information Systems: Managing the Digital Firm [with eText + MyMISLab Access Codes]

by Kenneth C. Laudon, Jane P. Laudon

This loose-leaf, three-hole punched version of the textbook gives you the flexibility to take only what you need to class and add your own notes ― all at an affordable price. For loose-leaf editions that include MyLab ™ or Mastering ™ , several versions may exist for each title and registrations are not transferable. You may need a Course ID, provided by your instructor, to register for and use MyLab or Mastering products.

For introductory courses in IS (information systems) and MIS (management information systems).
This package includes MyLab MIS.

The authoritative, case-based study of IS in business today
Management Information Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills.

Personalize learning with MyLab MIS
By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. And, with MIS Decision-Making Sims and Auto-Graded Excel and Access Projects, students learn how MIS concepts will help them succeed in their future careers.

0135409047 / 9780135409046 Management Information Managing the Digital Firm , Loose-Leaf Edition Plus MyLab MIS with Pearson eText -- Access Card Package, 16/e

Package consists

656 pages, Unbound

Published May 15, 2019

About the author

Kenneth C. Laudon was an American professor of Information Systems at the Stern School of Business at New York University and a leading scholar on the social, political, and economic impacts of information technology. He earned his undergraduate degree from Stanford University and a Ph.D. from Columbia University. Laudon authored several influential books examining computing, democracy, and privacy, including Computers and Bureaucratic Reform, Communications Technology and Democratic Participation, and Dossier Society, in which he introduced the concept of data-driven identity. His widely cited article Markets and Privacy proposed that individuals hold property rights over their personal information, a foundational idea in modern privacy debates. He also co-authored major textbooks such as Management Information Systems: Managing the Digital Firm and E-commerce. Business. Technology. Society, used internationally. Laudon remained an influential voice in information systems scholarship until his death in 2019.

Reviews

[Bishoy Romani · Rating 3 out of 5]

Offers helpful case studies but the book's over language is a bit hard specially for international students.