Experience the Message: How Experiential Marketing Is Changing the Brand World

by Max Lenderman, Max Lendermann

Experience the Message is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. This book reveals how today's companies can use credible voices and sensory experiences to bring the brand—its essence and its benefits—to life, how a company stimulates interaction between the brand and consumers in meaningful locations, creating a positive and memorable association in places and at times where the consumer is most receptive to learning or interacting with a product or brand.

336 pages, Hardcover

First published November 22, 2005

Reviews

[Clayton Weir · Rating 3 out of 5]

Great collection of case studies, ideas and best practices from the world of experential marketing. I think that even though the digital space is where the buzz is at the moment we can all learn something from Max about getting out in the streets and connecting to people on their levels and letting our brands add value in their lives.

[Leslie · Rating 3 out of 5]

I find this topic interesting because I believe this is one of the ways in which successful marketing is moving. This author seems to understand the need for an integration of marketing and psychology. There is a lot to learn about unconventional marketing methods, for example the chapter on product placement in movies/tv shows/etc, which he calls delivering relevant communication to consumers only where and when they are most responsive to them. This is a very readable and applicable book.

[bitchrepublic · Rating 5 out of 5]

experiential marketing is taking over the world of advertising!