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Jerome Irving Rodale (surname accented on second syllable) (August 16, 1898 – June 8, 1971), was a playwright, editor, author, and founder of Rodale, Inc.
He was one of the first advocates of a return to sustainable agriculture and organic farming in the United States. He founded a publishing empire, founded several magazines, and published many books—his own and those of others—on health. He also published works on a wide variety of other topics, including The Synonym Finder. Rodale popularized the term "organic" to mean grown without pesticides.