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Allergic to Perfect: How To Ditch Your Doubt And Take Imperfect Action To Grow Your Biz

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When business coach Natalie Tolhopf launched her online business, she fell hard for those social media highlight reels. If she just hustled hard for six weeks, she could bring in as much money (if not more) than her well-paid corporate job. She'd spend her days at the beach, listening to her Paypal notifications going ping-ping-ping... Yeah right!


It took a sudden health crisis for Nat to realize she'd been husting hard to build her business in all the wrong ways. Before she could crack six figures, Nat had to learn how to drop her perfectionism, trust her intuition and let go of self-sabotage and step into self-belief. She had to become Allergic to Perfect.


In Allergic to Perfect, Natalie lays out the exact roadmap she followed to build a solid six-figure business, without losing herself - or her health - in the process.


In her book, you'll learn how to:



Let go of fear, doubt and overwhelm and supercharge your self-belief

Adopt rock solid mindset practices to set yourself up for success, every day

Be who you are and embrace your unique voice

Drop your perfectionism and take imperfect action, so you can stop procrastinating and get stuff done.

Finally get comfortable - or heck, even enjoy - selling, so you can consistently build your income to six figures and beyond



Threaded with success stories, sucker punches and spectacular failures, you'll laugh, face your fears and discover proven strategies you can implement today to create sustainable success and become allergic to perfect.

170 pages, Kindle Edition

Published January 1, 2020

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6 people want to read

About the author

Natalie Tolhopf

2 books1 follower
Natalie Tolhopf is one of New Zealand’s top sales and mindset coaches. Over the last decade, she has coached hundreds of business owners to cultivate powerful self-belief and develop the confidence to sell with simplicity and success.

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Displaying 1 - 2 of 2 reviews
2 reviews
July 18, 2020
I seriously could not put this book down. After procrastinating on picking it up I soon regretted it and had to finish it in one go.
There’s so much great information in here for women business owners starting out or looking to let go of that self doubt and take hold of that imperfect action to get results. If you’ve got a service based business, or just any business, a type A perfectionist personality, you need to read this book.
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40 reviews39 followers
August 24, 2025
I recommend this book to so many friends and clients that are in their first year of business, or struggling with 'putting themselves out there' / afraid of being visible online. Nat GETS IT - the internal struggles, the not-fun-games that our mind plays on us and the weird psychological phenomena of saying 'this is what I stand for' when there are so many other people doing similar things. You won't regret reading this book. Nat is real, funny and will give you some really practical exercises to move you forward in life and business.

p.s. Nat did NOT pay me to write this. I was gifted this book a few year's ago by a friend who was a few years ahead of me in business who'd benefitted from being coached by Nat. I wish I read this book years ago as it would have saved me a lot of inner turmoil.

Thanks for writing this book, Nat! :)
Displaying 1 - 2 of 2 reviews

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