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Culture Smart / Cultuur Bewust

Ecuador - Culture Smart!: The Essential Guide to Customs & Culture

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Don’t just see the sights—get to know the people.

The people who inhabit the diverse landscapes of this beautiful land are proud, friendly, hospitable, and hardworking, but to understand the culture in any depth, you need to know the complex historical divisions between the highlands and the coast, and the rigid class and racial discrimination that has dominated the country's history. This updated edition of the award-winning  Culture Smart! Ecuador  takes you beyond the usual descriptions of what to see and digs into the heart of this multi-layered nation to give you an insider's view of the people and their traditions, history, food, and culture, and the practical tools to make the most of your time there.

Have a richer and more meaningful experience abroad through a better understanding of the local culture. Chapters on history, values, attitudes, and traditions will help you to better understand your hosts, while tips on etiquette and communicating will help you to navigate unfamiliar situations and avoid faux pas.

200 pages, Paperback

First published December 1, 2014

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5 stars
49 (41%)
4 stars
40 (33%)
3 stars
24 (20%)
2 stars
6 (5%)
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0 (0%)
Displaying 1 - 16 of 16 reviews
Profile Image for Jim.
2,493 reviews824 followers
April 27, 2016
Most of the books I have seen in the Culture Smart! series have been woefully cribbed from guidebooks, complete with inadequate lists of hotels and restaurants. Ecuador - Culture Smart!: The Essential Guide to Customs & Culture by Russell Maddicks is actually a useful guide to encountering the country and its people. In addition, it even sports a decent bibliography which I will explore in the months intervening between the present and my autumn trip to South America.
Profile Image for John .
901 reviews35 followers
June 19, 2023
Updated third ed. 2022. Streamlined from at least my 2009 version sharing my shelf. And it seems slightly less informative, as in the truncated reading list. Still, helpful on etiquette, regional differences, mores, and dealing with time schedules, social invitations, and subtle expectations.
Profile Image for Carlos Jaramillo.
124 reviews
April 3, 2018
Este es la guia que cualquiera que quiera entender mi pais deberia leer! Una guia interesante, graciosa reveladora y muy justa a nuestra idiosincracia. Leer esta guia desde los ojos de su autor me ha hecho caer en cuenta sobre varias cosas que son externamente vistas como peculiares, pero para mi son de lo mas normal. No puedo parar de recomendar esta guia para tener una introduccion a mi querido Ecuador.
Profile Image for Stephen H Hine.
1 review
May 25, 2022
Excellent Overview

This book is a must read for all that plan on vacationing or living in Ecuador. Also should be required reading for entrepreneurs going to Ecuador. The book is a great introduction to the colorful Ecuadorian society. Also included is a brief but informative history, including the harsh realities of the past.
Profile Image for Patrick.
312 reviews28 followers
February 3, 2020
Uninspired representative of the genre. Much more travel guide than culture guide, with a number of things hand-waved as “similar to other Latin cultures”. I suppose I should try to buy the “Culture Smart: Generic Latin Cultures”, then?
4 reviews
June 17, 2022
Really spot on introduction to Ecuador.
Wish I had it before I first went.
I have just ordered the new edition.
Engaging writing, depth of research shows in the history section.
Much more comprehensive on culture than the big guides and author has been travelling to Ecuador for over 10 years.
I have also read his guides to Mexico, Cuba and Nicaragua.
Profile Image for Tarah Fedenia.
191 reviews
June 3, 2021
This was informative in ways but I listened to it on audiobook and dude, pronounce city names and all Spanish words correctly, please! Also it would be beneficial if Culture Smart! selected authors of the culture being written about.
Profile Image for Alexa Plisiewicz.
42 reviews
March 1, 2025
Great, short book for anyone traveling to Ecuador to get a general sense of the country; it’s a broad overview on many topics ranging from festivals to business interactions. It was a helpful read before my first trip to Ecuador.
Profile Image for Thomas.
48 reviews3 followers
May 28, 2018
Pretty good overview. A bit pricey for it's size though. 3 1/2 stars. I'm giving it 4 because I'm jovial today.
Profile Image for Todd Cheng.
566 reviews15 followers
June 12, 2021
A quick read and fact book on Ecuador for those traveling there.
Profile Image for James.
147 reviews3 followers
October 27, 2021
Comprehensive. Covers all facets and areas. Probably will read again. Entertaining as well.
560 reviews
June 7, 2025
Reading a the book that focused on culture was of keen interest, but the content seemed topical and, perhaps, not all that country-specific
Profile Image for Sasha Schumacher.
109 reviews
March 7, 2022
Culture Smart books are my go-to when moving to another country or traveling there. Fantastic cultural information pertaining to travel, language. Business and regular interactions.
Displaying 1 - 16 of 16 reviews