After more than 5-years of recording The Small Business Show each week, we’ve learned a tremendous amount from our guests. These Small Business owners have fought in the trenches and found success by taking risks, making mistakes, iterating and trying again. On The Small Business Show, we think mistakes are tuition. They are the best teachers, with lessons we won’t soon forget, and they are often the foundation of our best practices. This Mistakes Small Business Pocket Guide lets you learn real-world mistakes and how experienced business owners have overcome them. We really do believe that mistakes are the foundation of successful Small Businesses. If you are ready to learn, our guests are ready to teach. Let's go!
This book is a must read and the podcasts are a must listen! Highly recommended!
This book “Mistakes: The Foundation of Your Small Business” interests us from a number of aspects. First, I (James) heard much about these while in business school at the Master’s and Doctorate levels. Second, I (James) had to teach them at the professorial level. And, third, I (James) had to incorporate them and address them in my practice as an entrepreneur. My spouse (Deovina) also has a Master’s degree that emphasized administration. To be honest, with all that exposure, we are still far from being experts as small business owners. Learning is still a requirement, no matter how much one has learned in the past or what one has already done. We appreciate this book as part of that learning process.
Being small business owners, we learn quickly those issues that we took for granted when we were students and professors. As entrepreneurs, we now have to set our own schedule. We have to prioritize. We cannot depend on theories that work well in the classroom but do not work well when our lives depend upon them. As we have said, “Theory doesn’t butter the bread.” As the book says, “Keeping up with trends is tough.” You never realize how tough it is when you have support staff provided for you as a professor. And sales don’t come automatically. It takes time to be successful at one’s business. There is no golden goose waiting to join one’s flock. And, there are no commandments set in stone to follow. You are on your own. This book addresses that fact very poignantly. As such, we appreciate the honesty that this book contains. It does not fall victim to the “Ivy Tower” view of the world. It views the world from the trenches of reality.
We commend the authors for writing the book and hosting the podcasts! The book is a must read and the podcasts are a must listen for small business owners, business professors, business students, and people interested in learning about real side of business! We highly recommend this book and podcasts!
James L. Jordan, PhD, PhD and Deovina N. Jordan, PhD, MD