The Leverage Test: Business Diagnostics Workbook

by Jay Allyson

The Leverage Test is a step-by-step business diagnostics workbook by business improvement and strategic marketing expert Jay Allyson. It’s a powerful aid for new or established business owners to assess the unique strengths of the business, identify key growth accelerators and reduce many of the common frustrations of juggling time, money, work and life.

The workbook has four parts:

In Part 1, Jay provides her proprietary business diagnostic The Leverage Test developed specifically for independent professional service providers moving into the digital arena. It walks you through a self-evaluation of 14 elements across 7 dimensions that are key to success.

Part 2 is the Scorecard Analysis where you’re shown how to analysis your scores and plan for growth.

Part 3 is your Action Planner - a companion resource for Jay’s book Leveraged Consulting in the Digital Age and includes key points from the book and space for recording your action notes.

Part 4 provides a set of Success Checklists you can use to assess your progress against key performance metrics before and after you start to implement strategies for change.

The workbook is a valuable resource for any small business, agency or freelancer looking to develop their digital capability, earn more while working less, and scale for growth. It helps you see where you can leverage your assets to improve your expert brand positioning and key business processes that enable you to take your reach and revenue to the next level.

98 pages, Paperback

Published May 22, 2020

About the author

Dr Jacqueline Allyson Dempster (Jay Allyson) is a business consultant, marketing enthusiast and online education specialist with over 25 years’ experience in professional & business development. She has built a successful consulting practice from the ground up supporting non-profit organisations, service businesses and solo professionals with business planning, strategic marketing, operational process improvement and change management. While relishing her work with clients, Jay enjoys the benefits of ‘leveraged living’ in a relaxed, rural lifestyle in the UK.