Global Strategy

by Mike W. Peng

The world's best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today's time-starved students in mind -- present current topics in every chapter.

Genres: Business, Reference

562 pages, Paperback

First published January 1, 2005

Reviews

[Winona Esquivel · Rating 3 out of 5]

Finished the lectures :)

[Thefather Phil · Rating 5 out of 5]

I really want to go back through this book again, and will...possibly a newer edition. It was great getting a non-US-centric view on globalization.

[S · Rating 2 out of 5]

2.5 - too much focus on business and not enough cross-connections to international relations/military/contemporary challenges

[Jeffrey Egolf · Rating 4 out of 5]

Clearly understand more nuance about how to manage a multi-national enterprise and be a better manager. Honestly a very interesting textbook.

[fc7reads · Rating 2 out of 5]

This book is required reading for a summer course. I have given it two stars because it is practically a carbon copy of Peng's other text, Global Business. I do not so much mind that the concepts are repetitive. It actually helps build and deepen my understanding of the material to review topics such as VRIO, anti-trust laws, and Hofstede. What I found irksome is the repetition of the case studies and examples. I could have kept the other book, which was much less pricey, and achieved the same outcome in my course. Also, as with the first book, the frequent use of the phrase "eat their lunch" makes me feel twitchy. The editors for this author are not doing their jobs.

[Fadhilla Azhari · Rating 1 out of 5]

i want read