What do you think?
Rate this book
The Indic Quotient: Reclaiming Heritage through Cultural Enterprise
Over the past decade, India has seen a significant rise in both passion for enterprise and pride in heritage. The two have converged to form successful ventures and imaginative social initiatives centred around Indic ideas that encompass yoga, Ayurveda, textiles, Sanskrit education and temple conservation, among others.
In The Indic Quotient, Kaninika Mishra celebrates the efforts of ordinary Indians as they reclaim their native identity with ingenuity – from a team of economists working to put long-forgotten millets on urban Indian plates in Delhi to a group of art enthusiasts working to bring back stolen artefacts from museums abroad; an ex-investment banker formulating Ayurveda-inspired beauty products in Chandigarh to a yoga teacher from rural Bihar setting up a successful teaching practice in Gurugram; and a former engineer working to revive traditional textiles in Assam to a corporate professional in Bengaluru making India's first Sanskrit animation film. With intimately told stories of dynamism and entrepreneurship, the book tries to examine the relevance of traditional wisdom and culture in modern India, and what they mean for India's economic future and soft power.
In The Indic Quotient, Kaninika Mishra celebrates the efforts of ordinary Indians as they reclaim their native identity with ingenuity – from a team of economists working to put long-forgotten millets on urban Indian plates in Delhi to a group of art enthusiasts working to bring back stolen artefacts from museums abroad; an ex-investment banker formulating Ayurveda-inspired beauty products in Chandigarh to a yoga teacher from rural Bihar setting up a successful teaching practice in Gurugram; and a former engineer working to revive traditional textiles in Assam to a corporate professional in Bengaluru making India's first Sanskrit animation film. With intimately told stories of dynamism and entrepreneurship, the book tries to examine the relevance of traditional wisdom and culture in modern India, and what they mean for India's economic future and soft power.
- GenresNonfiction
224 pages, Kindle Edition
First published July 28, 2020
1 person is currently reading
33 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 26 of 26 reviews
June 2, 2021
"𝐑𝐞𝐬𝐭𝐨𝐫𝐢𝐧𝐠 𝐇𝐞𝐫𝐢𝐭𝐚𝐠𝐞 𝐑𝐞𝐬𝐭𝐨𝐫𝐞𝐬 𝐏𝐫𝐢𝐝𝐞"
- 𝑻𝒉𝒆 𝑰𝒏𝒅𝒊𝒄 𝑸𝒖𝒐𝒕𝒊𝒆𝒏𝒕, 𝑲𝒂𝒏𝒊𝒏𝒊𝒌𝒂 𝑴𝒊𝒔𝒉𝒓𝒂
The Indic Quotient by Kaninika Mishra is a non-fiction book that describes various subjects like yoga, ayurveda, indian originated products, and so many more topics. What I absolutely loved about this book is the examples given in this book.
It shows us the history and the culture of our country, India. I am really glad I read this book. It gave me so much information and definitely made me realise to go local and support our Indian ventures.
It talks about so many great brands like Khadi, Forest Essentials, Patanjali, etc. India's first animated sanskrit film, wow. In the world of digital and ebook, how books have converted from physical copies to Kindle version.
The book was very moving, I enjoyed read each and every page of this book. The author's journey on finding these gems for the reader's is really commendable. It makes me want to go back to the roots of our Indian culture.
We will find the stories of so many Indian entrepreneurs who went out of their way and built a brain sticking to their roots of Indian culture. I absolutely enjoyed this well researched book and definitely recommend you guys to pick it up.
- 𝑻𝒉𝒆 𝑰𝒏𝒅𝒊𝒄 𝑸𝒖𝒐𝒕𝒊𝒆𝒏𝒕, 𝑲𝒂𝒏𝒊𝒏𝒊𝒌𝒂 𝑴𝒊𝒔𝒉𝒓𝒂
The Indic Quotient by Kaninika Mishra is a non-fiction book that describes various subjects like yoga, ayurveda, indian originated products, and so many more topics. What I absolutely loved about this book is the examples given in this book.
It shows us the history and the culture of our country, India. I am really glad I read this book. It gave me so much information and definitely made me realise to go local and support our Indian ventures.
It talks about so many great brands like Khadi, Forest Essentials, Patanjali, etc. India's first animated sanskrit film, wow. In the world of digital and ebook, how books have converted from physical copies to Kindle version.
The book was very moving, I enjoyed read each and every page of this book. The author's journey on finding these gems for the reader's is really commendable. It makes me want to go back to the roots of our Indian culture.
We will find the stories of so many Indian entrepreneurs who went out of their way and built a brain sticking to their roots of Indian culture. I absolutely enjoyed this well researched book and definitely recommend you guys to pick it up.
August 19, 2020
In the Indic Quotient, Kaninika Mishra talks extensively about successful Indian ventures and their stories of significant traditional and cultural implementation in our modern India. From the expansion and acceptance of Yoga all over the world to Ayurvedic relevance and adaptation by doctors, from traditional textiles to Indian Cuisines, from handlooms to forest essentials, and from Sanskrit Animation Films to bringing what was lost.
The author explores the nature of Indian startups who are grounded to Indian roots and have successfully made their name. We get to hear from different owners of some companies and their perspectives and future aspects of completely Indian based ventures.
We all know how Yoga has becomes a well-known and widely accepted means of self-care, not only in India but abroad as well and people are inclining towards Ayurvedic medicine more these days because of its organic nature. I think this book amazingly puts the importance of supporting and promoting local and small businesses which are often neglected to its readers in a good way. Not to mention we all need to go for Indian based products to support our economic state as well.
It’s a well-researched book and provides a lot of information to process and I feel non-fiction lovers would definitely enjoy it more than ever.
The author explores the nature of Indian startups who are grounded to Indian roots and have successfully made their name. We get to hear from different owners of some companies and their perspectives and future aspects of completely Indian based ventures.
We all know how Yoga has becomes a well-known and widely accepted means of self-care, not only in India but abroad as well and people are inclining towards Ayurvedic medicine more these days because of its organic nature. I think this book amazingly puts the importance of supporting and promoting local and small businesses which are often neglected to its readers in a good way. Not to mention we all need to go for Indian based products to support our economic state as well.
It’s a well-researched book and provides a lot of information to process and I feel non-fiction lovers would definitely enjoy it more than ever.
August 18, 2020
India is a land of rich culture and heritage, it's high time we should actually look for solutions to all are problems within our own land and premise. I honestly thank the author for writing it, this book is gentle reminder for all of us to admire the beauty of our land and value it.
.
.
This book takes the readers on a journey where one gets to explore stories, places, people and solutions to problems from all sectors, whether it's Ayurveda, beauty, health or food and it eventually made me fall in love with motherland all over again. The writing is so beautiful and the central theme kept me glued till the end. I loved how the book is filled with extreme postivity and I was filled with pride while reading it. It talks about so many topics in a very subtle manner. It's one of those books which makes the reader see our own homeland with a new perspective! All the economic and social areas are well explored. Do not miss it
.
Rating: 4🌟
August 17, 2020
What unifies an organisation that is devoted to rescuing and repatriating stolen artifacts back to India, with a freelance Yoga practioner who, after successfully fighting a humble upbringing, carves out a niche for himself amongst the elite inhabiting a tony precinct in Gurugram? What is common between a man who moves mountains to produce the first Sanskrit animation movie in India, and a serial entrepreneur whose avowed mission is to provide an eager populace with edibles that are traditional in content, nutritious in value and delicious in taste? Is there a singular thread that weaves together a company that sources products that are all but lost to the current world due to a contrivance of circumstance and practicality, with an author who has built up a reputation by not caring much for mainstream genres, which her contemporaries are more than just eager to purvey?
In an engrossing and enlivening book, “The Indic Quotient”, best-selling author Kaninika Mishra, in seven soul stirring chapters chronicles the efforts of a bunch of myriad but intrepid characters who have taken it upon themselves to showcase India’s teeming amalgam of traditional richness and heritage, which is all but lost to a world characterized by the relentless pursuit of modernism. The protagonists of Ms. Mishra’s work are as diverse as the country which they inhabit and their vigorous endeavours range from the admirable to the astounding.
The India Pride Project (IPP), a brainchild of Vijay Kumar and Anuraag Saxena shows extraordinary obstinance and resoluteness in identifying stolen religious artefacts from Indian temples and securing their return. The crowning glory of IPP, thus far, has been the successful repatriation of Virudhagireeswarar temple’s exquisite androgynous ‘Murti’ of Ardhanareeshwara. This artefact was smuggled out of India before surfacing at the AGNSW in Australia.
The science of Ayurveda has a tradition which is as rich and resplendent as any branch of Medicine. Pioneered by the Ashta Vaidyas, the masters of the eight branches of Ayurveda mentioned in classical texts, Ayurveda has captured global imagination. No one understands the value of Ayurveda better than Dr. Pratap Chauhan. Jiva Ayurveda, Dr. Chauhan’s company, encompasses a telecentre staffed with 150 doctors. Running clinics across North India aided by a medicine manufacturing plant in Haryana, Dr. Chauhan does topical research in the field of Ayurveda and telemedicine. In the year 2006, Chauhan bagged a United Nations World Summit Award for providing ‘low cost, highly effective and broadly applicable networking solutions.
Ms. Mishra traverses the length and breadth of India from the southern State of Kerala to the Northeastern State of Assam in tracking down the likes of Saxena and Chauhan. One such journey takes her to Maheshwar, in Madhya Pradesh, the abode of the magnificent hand woven ‘Maheswari’ brand of sarees. Visiting a small saree production unit run by Mulchand Shravnekar, a fourth-generation weaver, Ms. Mishra informs her readers about the yeoman service rendered by GoCoop. GoCoop is a boon for the Indian weavers. Incorporated in 2014, GoCoop creates a sustainable livelihood for the individual weavers by facilitating direct access to their customers. As Ms. Mishra elucidates, “GoCoop processes more than 3,000 online orders a month. It gets a small commission on each sale and a listing fee from the weavers and cooperatives featured on its website. GoCoop recorded a 100 per cent year-on-year sales growth in the 2015–16 financial year.” Till date, GoCoop has partnered with more than 4,000 handloom weaving cooperatives, individual weavers, craft-based social enterprises and NGOs across the country.
What GoCoop does to weavers, CropConnect, does to farmers. A Delhi-based start-up, CropConnect sources traditional Indian agricultural produce such as grains, and millets of the nature of jowar (sorghum), ragi (finger millet), bajra (pearl millet), etc., and herbs, directly from farmers before marketing the same to urban consumers. The founders of CropConnect, boast a pedigree that is exemplary. Development economists, Ishira Mehta and Puneet Jhajharia quit plum jobs to found CropConnect with an aspiration to provide some much-needed support to the farmers. Ms. Mehta is a political science graduate from the London School of Economics with a Masters in Public Administration in International Development from Harvard. CropConnect markets its products under the label ‘Original Indian Table’. The efforts of CropConnect are also linear to the shifting tastes and predilections of a younger generation that is health and diet conscious. “Supermarket chains Big Bazaar, HyperCity and Easyday Club have reported 66 per cent growth for wheat substitutes, which includes millets such as ragi (finger millet) and bajra (pearl millet), between September 2017 and August 2018. Meanwhile, flour as a product group grew only by 14 per cent.” As Ms. Mishra details, celebrity chef Anahita Dhondy of the popular Parsi restaurant chain SodaBottleOpenerWala has taken to advocating millets. As a part of The Chef’s Manifesto, a worldwide movement of socially conscious chefs, she has been promoting forgotten Indian grains and millets at various forums.
The book abounds with inspirational stories such as the ones outlined above. It would be doing an avoidable disservice to the author if a review was to encapsulate every success story that permeates the pages. Lest one be lulled into any sense of misinterpretation post reading the title, the book advocates neither ideology nor professes to be a vehicle for purveying the precepts and tenets of any religion. Ms. Mishra, weaves together in a marvelously cohesive manner, an unforgettable tapestry of ingenious vison and innovative excellence. At the edifice of the forays of every person and organisation featured by Mishra, lies a raging and indivisible sense of belonging. A belonging that considers as immutable and invincible the indelible socio-economic practices that have constituted the bedrock of Indian civilization. Every effort instituted by these indomitable men and women represent a bulwark that preserves and protects such practices. Whether it be serial entrepreneur Prasoon Gupta’s resolve to bring a sense of conscious and healthy consumption of food and drink amongst the population, that resulted in the birth of his company Sattviko, or a curiosity on the part of Karan Vir Arora to understand the enigmatic character of the mythological tragic hero, Karna, after whom he was named, that led to the creation of the extremely popular Vimanika comics, Ms. Mishra’s book has lots to offer by way of both delight and respect.
“The Indic Quotient” – an invigorating and insightful read.
In an engrossing and enlivening book, “The Indic Quotient”, best-selling author Kaninika Mishra, in seven soul stirring chapters chronicles the efforts of a bunch of myriad but intrepid characters who have taken it upon themselves to showcase India’s teeming amalgam of traditional richness and heritage, which is all but lost to a world characterized by the relentless pursuit of modernism. The protagonists of Ms. Mishra’s work are as diverse as the country which they inhabit and their vigorous endeavours range from the admirable to the astounding.
The India Pride Project (IPP), a brainchild of Vijay Kumar and Anuraag Saxena shows extraordinary obstinance and resoluteness in identifying stolen religious artefacts from Indian temples and securing their return. The crowning glory of IPP, thus far, has been the successful repatriation of Virudhagireeswarar temple’s exquisite androgynous ‘Murti’ of Ardhanareeshwara. This artefact was smuggled out of India before surfacing at the AGNSW in Australia.
The science of Ayurveda has a tradition which is as rich and resplendent as any branch of Medicine. Pioneered by the Ashta Vaidyas, the masters of the eight branches of Ayurveda mentioned in classical texts, Ayurveda has captured global imagination. No one understands the value of Ayurveda better than Dr. Pratap Chauhan. Jiva Ayurveda, Dr. Chauhan’s company, encompasses a telecentre staffed with 150 doctors. Running clinics across North India aided by a medicine manufacturing plant in Haryana, Dr. Chauhan does topical research in the field of Ayurveda and telemedicine. In the year 2006, Chauhan bagged a United Nations World Summit Award for providing ‘low cost, highly effective and broadly applicable networking solutions.
Ms. Mishra traverses the length and breadth of India from the southern State of Kerala to the Northeastern State of Assam in tracking down the likes of Saxena and Chauhan. One such journey takes her to Maheshwar, in Madhya Pradesh, the abode of the magnificent hand woven ‘Maheswari’ brand of sarees. Visiting a small saree production unit run by Mulchand Shravnekar, a fourth-generation weaver, Ms. Mishra informs her readers about the yeoman service rendered by GoCoop. GoCoop is a boon for the Indian weavers. Incorporated in 2014, GoCoop creates a sustainable livelihood for the individual weavers by facilitating direct access to their customers. As Ms. Mishra elucidates, “GoCoop processes more than 3,000 online orders a month. It gets a small commission on each sale and a listing fee from the weavers and cooperatives featured on its website. GoCoop recorded a 100 per cent year-on-year sales growth in the 2015–16 financial year.” Till date, GoCoop has partnered with more than 4,000 handloom weaving cooperatives, individual weavers, craft-based social enterprises and NGOs across the country.
What GoCoop does to weavers, CropConnect, does to farmers. A Delhi-based start-up, CropConnect sources traditional Indian agricultural produce such as grains, and millets of the nature of jowar (sorghum), ragi (finger millet), bajra (pearl millet), etc., and herbs, directly from farmers before marketing the same to urban consumers. The founders of CropConnect, boast a pedigree that is exemplary. Development economists, Ishira Mehta and Puneet Jhajharia quit plum jobs to found CropConnect with an aspiration to provide some much-needed support to the farmers. Ms. Mehta is a political science graduate from the London School of Economics with a Masters in Public Administration in International Development from Harvard. CropConnect markets its products under the label ‘Original Indian Table’. The efforts of CropConnect are also linear to the shifting tastes and predilections of a younger generation that is health and diet conscious. “Supermarket chains Big Bazaar, HyperCity and Easyday Club have reported 66 per cent growth for wheat substitutes, which includes millets such as ragi (finger millet) and bajra (pearl millet), between September 2017 and August 2018. Meanwhile, flour as a product group grew only by 14 per cent.” As Ms. Mishra details, celebrity chef Anahita Dhondy of the popular Parsi restaurant chain SodaBottleOpenerWala has taken to advocating millets. As a part of The Chef’s Manifesto, a worldwide movement of socially conscious chefs, she has been promoting forgotten Indian grains and millets at various forums.
The book abounds with inspirational stories such as the ones outlined above. It would be doing an avoidable disservice to the author if a review was to encapsulate every success story that permeates the pages. Lest one be lulled into any sense of misinterpretation post reading the title, the book advocates neither ideology nor professes to be a vehicle for purveying the precepts and tenets of any religion. Ms. Mishra, weaves together in a marvelously cohesive manner, an unforgettable tapestry of ingenious vison and innovative excellence. At the edifice of the forays of every person and organisation featured by Mishra, lies a raging and indivisible sense of belonging. A belonging that considers as immutable and invincible the indelible socio-economic practices that have constituted the bedrock of Indian civilization. Every effort instituted by these indomitable men and women represent a bulwark that preserves and protects such practices. Whether it be serial entrepreneur Prasoon Gupta’s resolve to bring a sense of conscious and healthy consumption of food and drink amongst the population, that resulted in the birth of his company Sattviko, or a curiosity on the part of Karan Vir Arora to understand the enigmatic character of the mythological tragic hero, Karna, after whom he was named, that led to the creation of the extremely popular Vimanika comics, Ms. Mishra’s book has lots to offer by way of both delight and respect.
“The Indic Quotient” – an invigorating and insightful read.
August 15, 2020
Author Kaninika Mishra has pulled off what many Non-fiction writers couldn't. An extensively researched and well-informed book, The Indic Quotient brings you the best of India's authentic entrepreneurial ventures. With this massive technological boost in 21st century, a lot of start-ups are very westernized or influenced by the West. But The Indic Quotient shows you the 'Desi' side of start-ups - the start-ups that are 'Made on India' but made for the whole world.
The book talks about how Yoga, Ayurveda, Handloom, Indian indigenous grains, Sanskrit, Indian supermarket chains and Indian cuisine has made its way across the oceans and dominated the foreign businesses and markets. Did you know, the Anushka Sharma-starrer Bollywood movie Sui Dhaaga played a massive role is boosting awareness about handloom clothes? And since then handwoven clothes have been the new cool for the urban youth in India. The Indic Quotient deconstructs every nook and corner that helped build up the traditional Indian industries.
The author delineates the rise and reach of many Indian companies like Biotiwue, GoCoop, SoulTree, etc, and how they are being successful in spreading Indian's traditional roots in the form of authentic business. And not only that, The Indic Quotient talks about the sociocultural history of Aryurveda, Yoga, and all things Indian.
I can't explain enough, how vast the information is in this book. Author Kaninika Mishra has herself interviewed these small business owners to know how these businesses grew in the Indian market as well as the international market. From a small village in Bihar, to the posh city of Gurgaon, everywhere these businesses are rising. And they are taking India's culture forward. Kudos to the author for bringing this out to the world through her book. Non-fiction lovers, this book is definitely for you.
The book talks about how Yoga, Ayurveda, Handloom, Indian indigenous grains, Sanskrit, Indian supermarket chains and Indian cuisine has made its way across the oceans and dominated the foreign businesses and markets. Did you know, the Anushka Sharma-starrer Bollywood movie Sui Dhaaga played a massive role is boosting awareness about handloom clothes? And since then handwoven clothes have been the new cool for the urban youth in India. The Indic Quotient deconstructs every nook and corner that helped build up the traditional Indian industries.
The author delineates the rise and reach of many Indian companies like Biotiwue, GoCoop, SoulTree, etc, and how they are being successful in spreading Indian's traditional roots in the form of authentic business. And not only that, The Indic Quotient talks about the sociocultural history of Aryurveda, Yoga, and all things Indian.
I can't explain enough, how vast the information is in this book. Author Kaninika Mishra has herself interviewed these small business owners to know how these businesses grew in the Indian market as well as the international market. From a small village in Bihar, to the posh city of Gurgaon, everywhere these businesses are rising. And they are taking India's culture forward. Kudos to the author for bringing this out to the world through her book. Non-fiction lovers, this book is definitely for you.
August 18, 2020
/The Indic Quotient by Kaninika Mishra/
This book is all about the beautiful Indian Heritage and culture and it was a very different read for me because I normally don’t read this genre. It is the second non-fictional work of the author which is about ‘Reclaiming heritage through Cultural enterprise’.
This book is altogether a different experience because it kind of takes you on an adventure through all of India, east to west and north to south. It talks about the origin of Ayurveda, Yoga, handlooms, etc. for which India is known worldwide and talks about how they originated and their significance in today’s times.
It is an account of stories of real people who had this desire in them to spread their traditional methods of Yoga, Ayurveda and Herbal products (including skincare and cosmetics) worldwide. These were entrepreneurs who didn’t exactly have a lot of money to start with but they but had this zeal inside them to create something great out of their culture that they have been following for so long.
It felt so amazing to read the experiences of such ambitious and passionate people, who had this desire in them to create something big and marvellous from scratch, without any professional help. They moved forward with only one thing, full trust and faith in what they were offering.
I found this book to be very well written because it has everything from the history of the products to the current technological changes and advancements that have been made to them and how they are doing now. The basic concept was to put across the fact that how the traditional methods of India are still used by the modern Indians and how they succeeding in their endeavours.
It is a great mixture of different generations of Indian people and it was a very interesting read. For people who are looking for books on history or non-fiction books based on India, this is the one to go for.
This book is all about the beautiful Indian Heritage and culture and it was a very different read for me because I normally don’t read this genre. It is the second non-fictional work of the author which is about ‘Reclaiming heritage through Cultural enterprise’.
This book is altogether a different experience because it kind of takes you on an adventure through all of India, east to west and north to south. It talks about the origin of Ayurveda, Yoga, handlooms, etc. for which India is known worldwide and talks about how they originated and their significance in today’s times.
It is an account of stories of real people who had this desire in them to spread their traditional methods of Yoga, Ayurveda and Herbal products (including skincare and cosmetics) worldwide. These were entrepreneurs who didn’t exactly have a lot of money to start with but they but had this zeal inside them to create something great out of their culture that they have been following for so long.
It felt so amazing to read the experiences of such ambitious and passionate people, who had this desire in them to create something big and marvellous from scratch, without any professional help. They moved forward with only one thing, full trust and faith in what they were offering.
I found this book to be very well written because it has everything from the history of the products to the current technological changes and advancements that have been made to them and how they are doing now. The basic concept was to put across the fact that how the traditional methods of India are still used by the modern Indians and how they succeeding in their endeavours.
It is a great mixture of different generations of Indian people and it was a very interesting read. For people who are looking for books on history or non-fiction books based on India, this is the one to go for.
August 13, 2020
Indic Quotient has a petrichor essence of Indian native identity and cultural heritage.
India is known for its traditional medicinal systems—Ayurveda, Siddha, and Unani, culture heritage, handloom traditions and food.
From Kashmir to Kanyakumari and from the west coast to the east coast, the geography of India is replete with diverse local and regional handloom traditions.
The subtitle of Indic Quotient is demonstrating the inner beauty of this phenomenal non-fiction. In this book, author Kaninika Mishra applauds the endeavours of ordinary Indians as they reclaim their native cultural and social identity to revive and re-establish Yoga, Ayurveda, traditional textile and native culture.
In this book, you'll find intriguing and true stories of those entrepreneurs who have reclaimed their native culture. The author has ascertained a good connection of entrepreneurship in terms of a socio-cultural shift in modern India.
The author concludes by urging us to learn from our past and reclaim the heights we were known for our rich cultural heritage.
It packs an incredible amount of information in its compact, easily readable pages, taking readers through a highly enjoyable experience.
We need more books from this author and more authors like these to enlighten us.
India is known for its traditional medicinal systems—Ayurveda, Siddha, and Unani, culture heritage, handloom traditions and food.
From Kashmir to Kanyakumari and from the west coast to the east coast, the geography of India is replete with diverse local and regional handloom traditions.
The subtitle of Indic Quotient is demonstrating the inner beauty of this phenomenal non-fiction. In this book, author Kaninika Mishra applauds the endeavours of ordinary Indians as they reclaim their native cultural and social identity to revive and re-establish Yoga, Ayurveda, traditional textile and native culture.
In this book, you'll find intriguing and true stories of those entrepreneurs who have reclaimed their native culture. The author has ascertained a good connection of entrepreneurship in terms of a socio-cultural shift in modern India.
The author concludes by urging us to learn from our past and reclaim the heights we were known for our rich cultural heritage.
It packs an incredible amount of information in its compact, easily readable pages, taking readers through a highly enjoyable experience.
We need more books from this author and more authors like these to enlighten us.
August 21, 2020
Writing something that's already associated with ways of life so intricately can be daunting as the subjects are not only well known, people are well versed about it, knowledge about them had been passed through generation, and they can also be easily twisted and turned to own comfort level. Subjects like yoga, Ayurveda, Vedic mathematics, satvik food, etc., hold the very essence of the country. As old as the civilization itself it has its own fair share of evolution from glorious pasts to misinterpreted as pseudoscience and superstitions and yet again rising up to its position. The book, The Indic Quotient speaks volumes about the history o the same, how with every decade it transformed and matured, how every player in the field played their role, big or small, working relentlessly to keep the flames ignited. These entrepreneurs focused primarily on reviving the industry, keeping profits secondary. The sheer passion and effort they put into these monumental tasks are inspiring and motivating. As much as easy read the book is, it's extremely well researched. The author went length and breadth to delve deeper into each and every topic. Writing such books can be tricky where chances of getting emotional and being carried away can be very easy, yet she maintained her precise balance of staying neutral and still encourage readers. In another way, the book shows how innovation, modern technology, and traditions can work together and take things to the next level.
August 10, 2020
The Indic Quotient by Kaninika Mishra
Inspirational, informative, enlightening yet entertaining
This book is one such book which gives you a wider perspective of India's heritage and ancient culture in modern India. This book gives me a detailed tour from north to down south till kanyakumari and from Assam to Bengal.
This book tries to examine the relevance of traditional wisdom and culture in modern India, how youngsters coming up with innovative ideas about yoga, ayurveda, handloom and established their businesses on the basis of our indian traditional knowledge and old technology and techniques which are really apt till now and in a same way very useful too.
Kaninika explains all this through stories of real people from weavers to yoga teachers how they started their journey and what they mean for India's economic future and soft power. According to me it is the need of the time so that we can go back to our roots and can utilize our knowledge and heritage for economic development .
I myself joined a short course of Sarva yoga last year and experienced how they have so many different types of Yoga and even maintaining the basic essence of it.
one more thing that I don't know about yoga teacher from Bareilly even I belong to this place. There are so many stories which really inspire us and give us detailed insights about cultural enterprise.
Inspirational, informative, enlightening yet entertaining
This book is one such book which gives you a wider perspective of India's heritage and ancient culture in modern India. This book gives me a detailed tour from north to down south till kanyakumari and from Assam to Bengal.
This book tries to examine the relevance of traditional wisdom and culture in modern India, how youngsters coming up with innovative ideas about yoga, ayurveda, handloom and established their businesses on the basis of our indian traditional knowledge and old technology and techniques which are really apt till now and in a same way very useful too.
Kaninika explains all this through stories of real people from weavers to yoga teachers how they started their journey and what they mean for India's economic future and soft power. According to me it is the need of the time so that we can go back to our roots and can utilize our knowledge and heritage for economic development .
I myself joined a short course of Sarva yoga last year and experienced how they have so many different types of Yoga and even maintaining the basic essence of it.
one more thing that I don't know about yoga teacher from Bareilly even I belong to this place. There are so many stories which really inspire us and give us detailed insights about cultural enterprise.
August 9, 2020
This post is for all non fiction lovers who love to read ancient Indian Culture and its transformation in this modern era.
◾ The chapters elaborate the ancient Indian practices in medicine, education, physical activities, cosmetics and in various other fields.
◾The importance of Yoga and how it has been effectively improving the mental health, physical health was flawlessly enumerated in the first chapter.
◾The following chapters explain the growth of ayurvedic medicines, cosmetics by the influential entrepreneurs. The demand for natural cosmetics without paraben and the influencers who help to spread the word were enlisted in the book.
◾The readers who are interested in analysing the cultural and social transformation of a nation will certainly cherish every chapter.
◾ The documentation of facts and information without purple prose and exaggerations in the chapters will intrigue the readers who love to read quick non fictions.
◾So eventually guys!!!
I would like to recommend this book for all non fiction lovers who love to read about dynamism in Indian culture and Indian ethics in modern era.
◾ The chapters elaborate the ancient Indian practices in medicine, education, physical activities, cosmetics and in various other fields.
◾The importance of Yoga and how it has been effectively improving the mental health, physical health was flawlessly enumerated in the first chapter.
◾The following chapters explain the growth of ayurvedic medicines, cosmetics by the influential entrepreneurs. The demand for natural cosmetics without paraben and the influencers who help to spread the word were enlisted in the book.
◾The readers who are interested in analysing the cultural and social transformation of a nation will certainly cherish every chapter.
◾ The documentation of facts and information without purple prose and exaggerations in the chapters will intrigue the readers who love to read quick non fictions.
◾So eventually guys!!!
I would like to recommend this book for all non fiction lovers who love to read about dynamism in Indian culture and Indian ethics in modern era.
August 28, 2020
The author takes a journey throughout India to understand the history of our culture and rich heritage. For someone who likes to keep updated on yoga and Ayurveda, it wasn't new for me entirely but other topics like handloom and CropConnect were really interesting to get to know about. It was like visiting the history, lives of entrepreneurs, textiles and other areas through the eyes of Kaninika. She has a great form of articulating her thoughts as well as bringing in the picture of what is happening and what lead to the innovative India where we reclaimed our cultural heritage and implemented in whatever way that is accessible and convenient for the modern lives. I think it has a great wisdom to learn from and analyze and compare the contemporary India to the past.
There are two things that bothered me though. 1) I noticed a couple of times where it was kind of in a doubt whether muslims will accept yoga and Ayurveda. I mean the response was positive but I don't think there's any need to ask it. The book clearly is supposed to be about 'Indian heritage' which means absolutely we are included in that too and we have been practicing like every other person. 2) I found that 'Patanjali' was greatly advertised and to a point, I had to check if it was Baba Ramdev who is funding the book😬
Again, these were only minute things I noticed. The book was great otherwise. It made me feel good that we have such rich heritage and how people from other countries are accepting and embracing it more than the people here. But time is changing, we are becoming more aware of our legacy and trying to incorporate them which is awesome.
There are two things that bothered me though. 1) I noticed a couple of times where it was kind of in a doubt whether muslims will accept yoga and Ayurveda. I mean the response was positive but I don't think there's any need to ask it. The book clearly is supposed to be about 'Indian heritage' which means absolutely we are included in that too and we have been practicing like every other person. 2) I found that 'Patanjali' was greatly advertised and to a point, I had to check if it was Baba Ramdev who is funding the book😬
Again, these were only minute things I noticed. The book was great otherwise. It made me feel good that we have such rich heritage and how people from other countries are accepting and embracing it more than the people here. But time is changing, we are becoming more aware of our legacy and trying to incorporate them which is awesome.
August 23, 2020
The Indicator Quotient by Kaninika Mishra is a book that reminds us how much our Country, India is enriched and there are zillions of possibilities to make India a symbol of progress.
This book covers the entire India from North to South till Kanyakumari and From Assam to Gujrat and gives an insightful account of their culture and heritage.
Actually, the content if the book is largely spread. It touches various topics like hand loom ,Yoga, Ayurveda, Sanskrit and almost every nook of Indian culture has been brought on in the light.
Author himself here has interviewed those entrepreneurs who have hit the big market with their small business originated from this book.
This book is something which will urge you to go local and it will give you one more reason to be proud of Indian.
This book covers the entire India from North to South till Kanyakumari and From Assam to Gujrat and gives an insightful account of their culture and heritage.
Actually, the content if the book is largely spread. It touches various topics like hand loom ,Yoga, Ayurveda, Sanskrit and almost every nook of Indian culture has been brought on in the light.
Author himself here has interviewed those entrepreneurs who have hit the big market with their small business originated from this book.
This book is something which will urge you to go local and it will give you one more reason to be proud of Indian.
November 13, 2020
India is a country rich in its cultural heritage. India has one of the world's largest collections of songs, music, dance, theatre, folk traditions, performing arts, rites and rituals, languages, dialects, paintings and writings. Over the past decade Indians have started to explore this cultural reserve in their entrepreneurial ventures. In her book 'The Indic Quotiesnt', Kanika Mishra talks about various people who have brought back the forgotten heritage through various forms of business pursuits. Yoga is believed to have originated in India about 5,000 years ago which was brought back to common Indian's life by Baba Ramdev. Numerous Yoga centers and health clubs have grown since then. It has spread across the world and now even western countries have inculcated yoga in their daily life. The origin of Ayurveda is deep rooted in Indian subcontinent which challenges the dominant narrative of global health industry and its demand is in rise. Kanika also speaks about the handloom industry, explores the mother of all language-Sanskrit, dives deep into Indian agriculture and talks how disappeared food grains are being brought back into our diet by Indian entrepreneurs. In the last chapter called 'Temple Sentinels' she talks about an organization on a mission to identify stolen religious artefacts from Indian temples and securing their return, which I was completely unaware of.
It is a very well researched book and deserves all the appreciation for portraying the diverse culture of India. Through this book we get to know about the history of various successful businesses like Forest Essentials, Just Herbs, CropConnect, SARVA, Patanjali and many others. It is beautiful to see Indian brands going global and how people are appreciating the usefulness of those products.
Here I can share a small example with you all, few days back while I was listening to a podcast hosted by two girls based in the United States I heard them talk about a brand which uses neem, turmeric and honey in their beauty products and how those girls loved the effect of it on their skin. So the point here is that Indian beauty rituals which we heard about growing up is making its place in the global market now and people are finally understanding their benefits. Indian businesses deserve the praise for exploring their own soil to come up with solutions to various problems and making it known globally.
I being a management student found the book extremely interesting. The way it talks about the history behind some successful ventures imparts important business lessons. I highly recommend this book if you want to know how India is undergoing transformation through cultural enterprise.
It is a very well researched book and deserves all the appreciation for portraying the diverse culture of India. Through this book we get to know about the history of various successful businesses like Forest Essentials, Just Herbs, CropConnect, SARVA, Patanjali and many others. It is beautiful to see Indian brands going global and how people are appreciating the usefulness of those products.
Here I can share a small example with you all, few days back while I was listening to a podcast hosted by two girls based in the United States I heard them talk about a brand which uses neem, turmeric and honey in their beauty products and how those girls loved the effect of it on their skin. So the point here is that Indian beauty rituals which we heard about growing up is making its place in the global market now and people are finally understanding their benefits. Indian businesses deserve the praise for exploring their own soil to come up with solutions to various problems and making it known globally.
I being a management student found the book extremely interesting. The way it talks about the history behind some successful ventures imparts important business lessons. I highly recommend this book if you want to know how India is undergoing transformation through cultural enterprise.
December 10, 2023
The book brings forth some entrepreneurs’ beliefs and passion to reclaim ancestral knowledge (or heritage). The journey truly begins after the first few pages of know-how tales of Yoga and Ayurveda, as the author delves into some eclectic startups.
Some of these fascinating startups include the restoration of stolen art and idols, the conservation of endangered turtles through temple ponds, and the promotion of sattvic food. Regardless of where you are from in India, these reclamation stories will surely captivate you. The most inspiring stories are the ones when a company not only originates from India but also manages to connect with the pan-Indian audience through its marketing strategies. A great example of this is the Indian handloom industry, which witnessed a surge in popularity as young women began sharing pictures of themselves wearing traditional sarees on Instagram while tagging their friends.
Although there is a certain appeal to the nostalgia and sustainability of these household goods, there is not enough backing to support their long-term use. Millets come to my mind - is this a fad, or is it truly a replacement for your cereal?
I’m more of a sceptic about businesses marketing Indian products as more natural, pure, fortified, and healthy. Biotique claims to use shlokas from literature to create homemade beauty products - and it’s marketed in their packaging. The picture is of selling ubtans as face scrubs to modern households. I find this insensible and would rather watch a social media influencer’s home remedy video.
Finally, the "Indic Quotient" speaks of, not surprisingly, a theme of purity and impurity- us and them, penury to prominence. As a business, the Indic Quotient is the enterprise. Somehow, this is the reason the startups have limited acceptance. It naively shows more traditional conservation than compassion or problem-solving for the larger society. While the cause is noble like - rejuvenating artisans' livelihoods, species protection, oral knowledge preservation, and sustainable production - the impact of this is left to be assessed.
Some of these fascinating startups include the restoration of stolen art and idols, the conservation of endangered turtles through temple ponds, and the promotion of sattvic food. Regardless of where you are from in India, these reclamation stories will surely captivate you. The most inspiring stories are the ones when a company not only originates from India but also manages to connect with the pan-Indian audience through its marketing strategies. A great example of this is the Indian handloom industry, which witnessed a surge in popularity as young women began sharing pictures of themselves wearing traditional sarees on Instagram while tagging their friends.
Although there is a certain appeal to the nostalgia and sustainability of these household goods, there is not enough backing to support their long-term use. Millets come to my mind - is this a fad, or is it truly a replacement for your cereal?
I’m more of a sceptic about businesses marketing Indian products as more natural, pure, fortified, and healthy. Biotique claims to use shlokas from literature to create homemade beauty products - and it’s marketed in their packaging. The picture is of selling ubtans as face scrubs to modern households. I find this insensible and would rather watch a social media influencer’s home remedy video.
Finally, the "Indic Quotient" speaks of, not surprisingly, a theme of purity and impurity- us and them, penury to prominence. As a business, the Indic Quotient is the enterprise. Somehow, this is the reason the startups have limited acceptance. It naively shows more traditional conservation than compassion or problem-solving for the larger society. While the cause is noble like - rejuvenating artisans' livelihoods, species protection, oral knowledge preservation, and sustainable production - the impact of this is left to be assessed.
August 27, 2020
With every passing century we Indians are losing touch with the things that define us. To be honest we are getting back to those things only when their westernized versions are available in the market.
Taking yoga for example. We obviously know that yoga was practiced in India for centuries. But after ages we abandoned and lost interest in it. Now there are yoga centres in most areas teaching us the lost practice of our Indian culture with a western zest in them.
The Indic quotient is a book that rightly claims things that were Indian, the things we gave up in the span of generations. It uplifts the Indian Culture and traditions and roots to us in a subtle manner.
The author did her research surrounding topics like- yoga, the natural medicines- Ayurveda, Vedic mathematics, satvic food, the traditional handloom textiles, Sanskrit- the language of the Vedas and so on.
The lost art, science, trades of Indians are the main theme of the book. The author takes us to the businessmen and entrepreneurs and startups who chose to stick to the Indian roots and run their business based on trading all things Indian.
We get to know about their perspective and their journey in this book. It also emphasizes the need to support local businesses.
The book is definitely informative which suggests the time and background research the author put into it.
Taking yoga for example. We obviously know that yoga was practiced in India for centuries. But after ages we abandoned and lost interest in it. Now there are yoga centres in most areas teaching us the lost practice of our Indian culture with a western zest in them.
The Indic quotient is a book that rightly claims things that were Indian, the things we gave up in the span of generations. It uplifts the Indian Culture and traditions and roots to us in a subtle manner.
The author did her research surrounding topics like- yoga, the natural medicines- Ayurveda, Vedic mathematics, satvic food, the traditional handloom textiles, Sanskrit- the language of the Vedas and so on.
The lost art, science, trades of Indians are the main theme of the book. The author takes us to the businessmen and entrepreneurs and startups who chose to stick to the Indian roots and run their business based on trading all things Indian.
We get to know about their perspective and their journey in this book. It also emphasizes the need to support local businesses.
The book is definitely informative which suggests the time and background research the author put into it.
August 23, 2020
In this book the author stresses on how our Indian heritage is slowly taking rebirth through cultural enterprises.
The book talks on 7 topics
- Yoga
- Ayurveda
- Handloom
- Sanskrit
- Soul food
- Temples
The author talks about how people are adopting yoga in their lives and how it is becoming a full time occupation.
How brands are making ayurveda based products and food and consumers are now more intrested in using ayurveda based products.
Yoga and Ayurveda are not regarded old fashioned anymore. It talks about reviving sanskrit language and the handloom sector. Recovering the stolen heritage artefacts.
The book contains stories from real people. The author has traveled places for research purpose. I must say the research done by her is commendable. The book is loaded with so much of information and it improved my GK.
This book makes us understand the importance of our history and heritage.
I have enjoyed reading the book. All the 7 topics are independent so you can pick any topic. It was a engaging read. The cover is also so eye pleasing and beautifully designed. I feel such books should be made a part of school syllabus. There is so much more to this book please do give it a read.
Highly recommended
The book talks on 7 topics
- Yoga
- Ayurveda
- Handloom
- Sanskrit
- Soul food
- Temples
The author talks about how people are adopting yoga in their lives and how it is becoming a full time occupation.
How brands are making ayurveda based products and food and consumers are now more intrested in using ayurveda based products.
Yoga and Ayurveda are not regarded old fashioned anymore. It talks about reviving sanskrit language and the handloom sector. Recovering the stolen heritage artefacts.
The book contains stories from real people. The author has traveled places for research purpose. I must say the research done by her is commendable. The book is loaded with so much of information and it improved my GK.
This book makes us understand the importance of our history and heritage.
I have enjoyed reading the book. All the 7 topics are independent so you can pick any topic. It was a engaging read. The cover is also so eye pleasing and beautifully designed. I feel such books should be made a part of school syllabus. There is so much more to this book please do give it a read.
Highly recommended
September 11, 2020
Title- The Indic Quotient
Author- Kaninika Mishra
Publisher- Bloomsbury India
Genre- Non-fiction
Format- Paperback
Rating-5/5
Plot:
Over the past decade, India has seen a significant rise in both passion for enterprise and pride in heritage. The two have converged to form successful ventures and imaginative social initiatives centred around Indic ideas that encompass yoga, Ayurveda, textiles, Sanskrit education and temple conservation, among others.
Review:
I really loved the way the author has picturised the nation. Everything in this book was very well elaborated.
The writing is so megneficient and the book kept me glued till the end. I loved how the book is filled with extreme postivity and I was filled with pride while reading it. It made me feel good that we have such rich heritage and how people from other countries are accepting and embracing it more than the people here. But time is changing, we are becoming more aware of our legacy and trying to incorporate them which is awesome. It talks about so many topics in a very subtle manner. It's one of those books which makes the reader see our own homeland with a new perspective! All the economic and social areas are well explored. Do not miss it. It's very subtle and a go to read filled with rich content.
Author- Kaninika Mishra
Publisher- Bloomsbury India
Genre- Non-fiction
Format- Paperback
Rating-5/5
Plot:
Over the past decade, India has seen a significant rise in both passion for enterprise and pride in heritage. The two have converged to form successful ventures and imaginative social initiatives centred around Indic ideas that encompass yoga, Ayurveda, textiles, Sanskrit education and temple conservation, among others.
Review:
I really loved the way the author has picturised the nation. Everything in this book was very well elaborated.
The writing is so megneficient and the book kept me glued till the end. I loved how the book is filled with extreme postivity and I was filled with pride while reading it. It made me feel good that we have such rich heritage and how people from other countries are accepting and embracing it more than the people here. But time is changing, we are becoming more aware of our legacy and trying to incorporate them which is awesome. It talks about so many topics in a very subtle manner. It's one of those books which makes the reader see our own homeland with a new perspective! All the economic and social areas are well explored. Do not miss it. It's very subtle and a go to read filled with rich content.
September 3, 2020
This is a non-fiction book revolving around the idea of "back to roots". The book consists of stories of those who dared to think unconventionally and out of box. However these are entrepreneurs who work in the field of Indian tradition and culture.
.
Areas like Yoga, Ayurveda, Satvik food, Vedic Mathematics, Herbal products and Organic products have been talked about. The message that the author got across is that the entrepreneurs working for keeping Indian heritage alive work relentlessly and keep the profit motives secondary. Their passion, sheer hard work and dedication speak volumes.
.
The author has got across her thoughts really well and her efforts into researching the various areas of the book is commendable. Overall, a good and informative read. The excerpts of Interviews of various entrepreneurs are cherry on the top. Surely a one time read!
.
Areas like Yoga, Ayurveda, Satvik food, Vedic Mathematics, Herbal products and Organic products have been talked about. The message that the author got across is that the entrepreneurs working for keeping Indian heritage alive work relentlessly and keep the profit motives secondary. Their passion, sheer hard work and dedication speak volumes.
.
The author has got across her thoughts really well and her efforts into researching the various areas of the book is commendable. Overall, a good and informative read. The excerpts of Interviews of various entrepreneurs are cherry on the top. Surely a one time read!
August 24, 2020
Indic Quotient speaks with enthusiasm and conviction, of not only the Indian-ness of products of daily use but them being the World's window in. The term 'Cultural Enterprise' held my attention!Yoga, Ayurveda, Handlooms, Sanskrit, Cosmetics and so much more that stands to lose its relevance has been discussed- its promotion and sustainability explored, both theoretically and practically. Apart from its wide inclusion of the Indian element, this book also stands to motivate us with stories of those who economically initiate, produce and promote tradition. I like how, despite its static content, it is engaging and encouraging of its readers. Recommended to all those wishing to start light but informative non-fiction!
April 10, 2023
The Indic Quotient is a book that throw light on various enterprises and start up who have aligned themselves with our rich traditional culture and are doing business. How the enterprises have blended tradition with modernity is what book aims at. The book is divided into seven chapters covering yoga, ayurveda, handloom, organic products, books and beauty products. An interesting read which takes reader to different states and places in India. Also, the coversation between the author and head of various organization gives a glimpse into what goes in creating and putting such an enterprise into action. Baba Ramdev Patanjali, Just Herbs, crop connect and others make an amazing and educative stories.
August 26, 2020
𝗧𝗵𝗲 𝗜𝗻𝗱𝗶𝗰 𝗤𝘂𝗼𝘁𝗶𝗲𝗻𝘁 is a composition of start-ups and businesses setup around the whole India by the people of India trying to preserve the traditionally practiced heritage of India.
With the level of research the author has done, you get to know the back story of every start-up, how the idea erupted, how it was executed, how the business is doing, what are the challenges it is facing and many such things.
All in all it is a light read for your leisure time to know what enthusiastic individuals are doing around to support local talent and traditions. Anyways there will be no better time to support our heritage and local businesses than now.
With the level of research the author has done, you get to know the back story of every start-up, how the idea erupted, how it was executed, how the business is doing, what are the challenges it is facing and many such things.
All in all it is a light read for your leisure time to know what enthusiastic individuals are doing around to support local talent and traditions. Anyways there will be no better time to support our heritage and local businesses than now.
August 25, 2021
Book talks about the beautiful Indian Heritage & culture & how #Yoga #ayurveda #handloom #Indiancuisine #Indiangrains #Sanskrit originated. But what makes this book different is that though it talks about ancient things but it gives it a new modern view by sharing stories of #startups who sticking to Indian roots but with innovative ideas & zeal have brought back the forgotten heritage.
it's engaging & entertaining book after reading u get #postivevibes and as an Indian u feel pride reading about Indian culture .. Its a perfect selling pitch for Indian Culture enterprise
#mustread 👍👍
it's engaging & entertaining book after reading u get #postivevibes and as an Indian u feel pride reading about Indian culture .. Its a perfect selling pitch for Indian Culture enterprise
#mustread 👍👍
November 11, 2020
Enjoyed reading the book
Did not know of so many NGO's, Start-ups that are doing an amazing job!
Did not know of so many NGO's, Start-ups that are doing an amazing job!
March 27, 2021
Reclaim heritage through Enterprise. A collection of all such successful stories about people trying to revive our heritage through Enterprise. Reading it will give you positive vibes for sure.
Read
June 7, 2021The book, as mentioned, talks about the success of new business with its roots in the long lost Indian culture. It has seven chapters, each dedicated to a specific topic:
1. Yoga Shows the Way
2. Ayurveda for the Digital Age
3. #iwearhandloom
4. The Green Knights
5. Rekindle
6. Soul Food
7. The Temple Sentinels
"The word yoga is derived derived from the Sanskrit root word you, which means 'to unite. This is understood as the union of the individual consciousness with the universal consciousness in the context of self realization and liberation (moksha)." -Kannika Mishra, The Indic Quotient
The author has done extensive research, traveling across India to talk to successful entrepreneurs of various fields. It was interesting to read the life stories of some of these people and how they managed to do what they loved.
Yoga, Ayurveda, millets have all now become common in India. Its fascinating that we once rejected all things great in our culture and looked back at it only after the Westerns took interest. I was especially interested to know more about these topics because my mother is an Ayurvedic doctor and highly advised Yoga to everyone. We also use millets and I used to do Yoga for a while. It amazes me that we didn't always appreciate these ancient practices.
I've picked some of the most informative and interesting (according to me) paragraphs from the book to give a general idea of the book and also because they are interesting facts about our country and business.
'Baba Ramdev says brought yoga back into common Indian's life,' he says referring to India's most famous yoga guru. 'Everyone knows about yoga now.' Growing up in Siwan, Singh had no idea that yoga could be packaged and sold as a health routine to urban India. Therefore, when a relative suggested teaching yoga as a career option, Singh was unsure.
Rows of oil lamps light up the temple every evening. The gate of the sanctum sanctorum opens for darshan. Ensconced in layers of jasmine garlands stands the four armed Lord Viswambhara, holding a conch, discus, mace and lotus in his hands. The temple stands across the road from one of India's oldest Ayurveda hospitals, the Arya Vaidya Sala (AVS) in Kottakkal, Kerala.
Unlike Kerala, where a solid heritage shapes contemporary practice, in northern India, Ayurveda doctors are compensating the lost legacy with entrepreneurial skill. While Chauhan was struggling to establish a practice, he was surprised to learn what India regarded as a primitive and obsolete system was slowly gaining acceptance in the West.
The attitude towards Ayurveda is changing, which has been a result of both the government support and the increased awareness of the benifits of India's traditional health systems. New clinics are springing up in affluent areas. More tangible evidence is the increase in colleges offering Ayurveda education. Ayurveda has become a stable career option.
In south India, where millets have always been more widely used, the health conscious younger generations are rediscovering their benifits.
-Kannika Mishra, The Indic Quotient
I included the para about the temple and AVS to show the beautiful descriptions by the author.
I was also shocked to learn about all the artifacts and antiquities smuggled out of India and the efforts to bring it back.
'A 2011 report by UNESCO estimates that nearly 50,000 objects were smuggled out of India between 1979 and 1989 alone, and after that, there's been no comprehensive study', says Saxena. He tells that despite laws only 19 antiquities were brought back to india between 1979 and 2001, and from 2001 to 2012, not a single case had been cracked.
'We wanted to make a small effort in changing the way people think and that's why "Gudiya Sambhrama" began, Vijaykumar Vijayalakshmi says emphatically. 'Temples used to be places of learning. They weren't merely confined to religious and spiritual practices but patronized arts, music and literature. Somewhere along the way communities became alienated and temples became places of worship where people went to make bargains with the presiding deity.
-Kannika Mishra, The Indic Quotient
The book is written in simple language with an easy and engaging narration. It is difficult to not bore the reader in a nonfiction book like this. I'm don't usually read non fiction for the same reason and I was impressed that I wasn't bored.
The book also highlights the importance of supporting local and small businesses and the growing Indian economy. This is now more relevant than ever considering the pandemic. It also talks about the future prospects of these businesses.
Definitely recommended for non fiction lovers and anyone who wants to learn more about these ancient culture based businesses and entrepreneurs.
Thanks Bloomsbury india for this copy.
1. Yoga Shows the Way
2. Ayurveda for the Digital Age
3. #iwearhandloom
4. The Green Knights
5. Rekindle
6. Soul Food
7. The Temple Sentinels
"The word yoga is derived derived from the Sanskrit root word you, which means 'to unite. This is understood as the union of the individual consciousness with the universal consciousness in the context of self realization and liberation (moksha)." -Kannika Mishra, The Indic Quotient
The author has done extensive research, traveling across India to talk to successful entrepreneurs of various fields. It was interesting to read the life stories of some of these people and how they managed to do what they loved.
Yoga, Ayurveda, millets have all now become common in India. Its fascinating that we once rejected all things great in our culture and looked back at it only after the Westerns took interest. I was especially interested to know more about these topics because my mother is an Ayurvedic doctor and highly advised Yoga to everyone. We also use millets and I used to do Yoga for a while. It amazes me that we didn't always appreciate these ancient practices.
I've picked some of the most informative and interesting (according to me) paragraphs from the book to give a general idea of the book and also because they are interesting facts about our country and business.
'Baba Ramdev says brought yoga back into common Indian's life,' he says referring to India's most famous yoga guru. 'Everyone knows about yoga now.' Growing up in Siwan, Singh had no idea that yoga could be packaged and sold as a health routine to urban India. Therefore, when a relative suggested teaching yoga as a career option, Singh was unsure.
Rows of oil lamps light up the temple every evening. The gate of the sanctum sanctorum opens for darshan. Ensconced in layers of jasmine garlands stands the four armed Lord Viswambhara, holding a conch, discus, mace and lotus in his hands. The temple stands across the road from one of India's oldest Ayurveda hospitals, the Arya Vaidya Sala (AVS) in Kottakkal, Kerala.
Unlike Kerala, where a solid heritage shapes contemporary practice, in northern India, Ayurveda doctors are compensating the lost legacy with entrepreneurial skill. While Chauhan was struggling to establish a practice, he was surprised to learn what India regarded as a primitive and obsolete system was slowly gaining acceptance in the West.
The attitude towards Ayurveda is changing, which has been a result of both the government support and the increased awareness of the benifits of India's traditional health systems. New clinics are springing up in affluent areas. More tangible evidence is the increase in colleges offering Ayurveda education. Ayurveda has become a stable career option.
In south India, where millets have always been more widely used, the health conscious younger generations are rediscovering their benifits.
-Kannika Mishra, The Indic Quotient
I included the para about the temple and AVS to show the beautiful descriptions by the author.
I was also shocked to learn about all the artifacts and antiquities smuggled out of India and the efforts to bring it back.
'A 2011 report by UNESCO estimates that nearly 50,000 objects were smuggled out of India between 1979 and 1989 alone, and after that, there's been no comprehensive study', says Saxena. He tells that despite laws only 19 antiquities were brought back to india between 1979 and 2001, and from 2001 to 2012, not a single case had been cracked.
'We wanted to make a small effort in changing the way people think and that's why "Gudiya Sambhrama" began, Vijaykumar Vijayalakshmi says emphatically. 'Temples used to be places of learning. They weren't merely confined to religious and spiritual practices but patronized arts, music and literature. Somewhere along the way communities became alienated and temples became places of worship where people went to make bargains with the presiding deity.
-Kannika Mishra, The Indic Quotient
The book is written in simple language with an easy and engaging narration. It is difficult to not bore the reader in a nonfiction book like this. I'm don't usually read non fiction for the same reason and I was impressed that I wasn't bored.
The book also highlights the importance of supporting local and small businesses and the growing Indian economy. This is now more relevant than ever considering the pandemic. It also talks about the future prospects of these businesses.
Definitely recommended for non fiction lovers and anyone who wants to learn more about these ancient culture based businesses and entrepreneurs.
Thanks Bloomsbury india for this copy.
September 11, 2020
Note: this book focuses a lot on Hinduism with Indian culture and being a non-Hindu I am not someone who understands most of the terms to the fullest extent.
🦄🦄🦄
For storytellers,it is a ready treasure of concepts to explore and expand into fictional narrations.
🦄🦄🦄
The Indic Quotient in a non-fiction book by Kaninika Mishra detailing the origins of yoga, Ayurveda etc in India's culture before it became popular worldwide.
She shares stories of individuals who have used these elements to start their own practices and businesses to teach others but to also improve India's economy by boosting traditional culture among the youth (and others) today.
Although I'm not someone who personally implements the traditional practices in my daily life, it has proved useful to those around me who are more inclined to it.
We also get a look into the history and future if India's publishing where the stories of Hindu Mythology have paved the way for Indian readers and the Indian publishing industry.
The whole book takes us on a journey throughout India while talking about the impacts various subjects have had on the culture, while this makes the writing style unique the book is also engaging to its audience to want to know more.
Overall, a good book to look into the past while connecting it to our present and future.
🦄🦄🦄
Rated 8/10
Melina L.
🦄🦄🦄
For storytellers,it is a ready treasure of concepts to explore and expand into fictional narrations.
🦄🦄🦄
The Indic Quotient in a non-fiction book by Kaninika Mishra detailing the origins of yoga, Ayurveda etc in India's culture before it became popular worldwide.
She shares stories of individuals who have used these elements to start their own practices and businesses to teach others but to also improve India's economy by boosting traditional culture among the youth (and others) today.
Although I'm not someone who personally implements the traditional practices in my daily life, it has proved useful to those around me who are more inclined to it.
We also get a look into the history and future if India's publishing where the stories of Hindu Mythology have paved the way for Indian readers and the Indian publishing industry.
The whole book takes us on a journey throughout India while talking about the impacts various subjects have had on the culture, while this makes the writing style unique the book is also engaging to its audience to want to know more.
Overall, a good book to look into the past while connecting it to our present and future.
🦄🦄🦄
Rated 8/10
Melina L.
Displaying 1 - 26 of 26 reviews