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Robots Make Bad Fundraisers: How Nonprofits Can Maintain the Heart in the Digital Age
The world has gone fully digital. Should the nonprofit sector?
In some ways, we're in a golden age of fundraising. There have never been more ways to capture attention, rally supporters, generate revenue, and measure fundraising performance than there are today. The accessibility of this technology has also never been greater, even to the smallest charities.
But with all the software, tools, apps and intelligence available to us, why has fundraising performance stagnated? Has technology actually gotten in the way of building a personal connection with our supporters?
In this book, we'll explore ways to apply time-tested principles of philanthropy to the modern technology available to fundraisers - with the goal of keeping the donors we already have, inspiring new donors to give, and maintaining the sanity of our team members.
In some ways, we're in a golden age of fundraising. There have never been more ways to capture attention, rally supporters, generate revenue, and measure fundraising performance than there are today. The accessibility of this technology has also never been greater, even to the smallest charities.
But with all the software, tools, apps and intelligence available to us, why has fundraising performance stagnated? Has technology actually gotten in the way of building a personal connection with our supporters?
In this book, we'll explore ways to apply time-tested principles of philanthropy to the modern technology available to fundraisers - with the goal of keeping the donors we already have, inspiring new donors to give, and maintaining the sanity of our team members.
175 pages, Kindle Edition
Published July 14, 2020
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52 people want to read
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December 29, 2025
Read this book as part of a work book club. There was some good new and applicable information. Also, it was nice to see our best practices aligned with the authors. However, it feels like the author hasn’t worked at a nonprofit before because some of his advice is unrealistic or would not be the best use of resources.
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