Global Manifest Destiny: Growing Your Business in a Borderless Economy

by John A. Caslione, Andrew R. Thomas

Caslione (an international businessman) and Thomas (a journalist) identify and describe eight aspects of global global culture, marketing, account management, customer service, global e-business, procurement, operations, and finance. These provide the structure for recommendations directed at companies looking to go global. The title reflects the authors' view that globalization is inevitable, and their sense of entitlement to the profits that the process produces. Annotation c. Book News, Inc., Portland, OR (booknews.com)

234 pages, Hardcover

First published October 15, 2001