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The Immediate Discography: The First 20 Years

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This book includes comprehensive listings of:
● All original UK Immediate, Instant, and Revolution Rocksteady releases;
● All known UK reissues (NEMS, Charley, Virgin, etc.) up to 1985.

Winner of the 2017 Association of Recorded Sound Collections Award for Excellence, Best Research in Recorded Rock Music, Best Discography. It’s a funny thing, but artists that released a lone single on Immediate are still known in collectors’ circles as ‘Immediate artists’ no matter whatever else they’ve done since. From incorporation to insolvency was less than five years, but much of Immediate’s catalogue was of such a calibre that the reissues keep appearing – and selling – 50 years on. Perhaps this isn’t surprising when you consider that the roll call of artists – including The Small Faces, The Nice, Rod Stewart, Humble Pie, Chris Farlowe, Nico, P.P. Arnold and Duncan Browne – was formidable in the extreme. Something that is often forgotten this far on in time is that Immediate was the first British independent record label to score a number 1 hit. Until Chris Farlowe’s Out of Time topped the charts, the number 1 position in the UK had been the sole preserve of conglomerate UK companies such as EMI, Decca, Pye and Philips along with US majors, such as RCA Victor, which was home to Elvis. This, perhaps, is just one of the reasons that the label has such fervent admirers. Because ‘the little bastard Immediate’ stuck two fingers up at an oligopolistic industry that had not changed much since before the Second World War and stirred things up nicely. Without Immediate, the 70s might have been a very different decade. Immediate was young and hip and was one of the prime reasons behind major labels realising that they needed to specifically position music at a young, affluent music audience. Without Immediate we might not have had Harvest, Vertigo, Nova or Dawn from the majors and without Andrew Loog Oldham and Tony Calder’s lead we may not have seen further maverick–run independent labels, such as Charisma, Virgin, Stiff, Cherry Red or Rough Trade. Immediate remains bounded in time, a quaint (or Quant?) time capsule forever synonymous with Swinging 60s London.

66 pages, Paperback

Published January 1, 2016

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About the author

Mark Jones

5 books

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