Brand: Brewing the Magic Potion in Five Steps

by Ambi Parameswaran

The renowned marketer Ambi Paramesawaran shares his latest insights on how to turbocharge your business by applying the principles of good branding—in five simple steps.

Genres: Business, Nonfiction

39 pages, Kindle Edition

Published August 6, 2020

About the author

M G Parameswaran, or Ambi as he is known is a Brand Strategist and Founder Brand-Building.com. In a career spanning three+ decades Ambi has handled assignments in marketing, sales and advertising with companies like Rediffusion DY&R, Boots Company and UDI Yellow Pages before dropping anchor at Ulka Advertising over two decades ago. He has helped build numerous brands including Digene, Brufen, Santoor Soap, Sundrop Cooking Oil, TCS, ICICI Bank, Wipro, Indica Cars, Zee TV among others.

Reviews

[Khyati Gautam · Rating 4 out of 5]

Ambi Parameswaran is an ace marketer, a leadership/brand coach and founder of Brand-Building.com, a brand advisory. 'Brand' is one of his books that talk about building a sustainable brand. Through this short book, he attempted to put forth brief information about the brand building to help people interested in marketing, advertising, and branding.

Often, people think that brand building is an expensive process. It surely is tedious and but not exactly costly. The author argues that one can easily build a successful brand without truckloads of money or VC cash fountain. Thus, he presented the magical potion of a brand that consists of five essential ingredients. They are:
Brand Appraisal
Brand Definition
Brand Articulation
Brand Measurement
Brand Expansion

Each ingredient is further broken down into subtopics. For example, brand appraisal includes market research, competency analysis, etc. On the other hand, brand definition includes a strong brand positioning statement. Further, the author talks about one should strive for timely and effective measurement of their performance while thoughtfully charting their way of brand expansion.

This is a concise read on effectively building a brand. It busts popular myths and provides a simple perspective on something that is otherwise considered complicated. One can easily finish it in a sitting or two and get a clear idea about brand building.

[Vaidyanathan K · Rating 4 out of 5]

A quick reference guide to branding process and it's challenges

A good practical guide to branding. Easy and simple to understand and relate to. Enjoyed reading it. Recommended for new entrants into the field of business or marketing

[nitin goswami · Rating 5 out of 5]

Finding druid

A good recap of MBA marketing class.
Short & fast.
Could be more helpful if some more real life case studies could have been discussed.

Fan of Mr. Ambi work.
Read out of love & respect for him.

[Paresh Panchal · Rating 5 out of 5]

Pocket brand book

Crisp and clear idea and process of brand building for non-MBAs.
Even MBAs can brush up their knowledge by it

[Pein Asira · Rating 4 out of 5]

Short one but a good one

I would recommend this to my friends who want to have an efficient utilisation of their time. A must read for people who can't read longer ones

[Senthil]

Great read

Got to learn the brand insight and the process of developing a brand for your firm . Really enjoyed reading.

[Bridget · Rating 3 out of 5]

Quick decisive content. Intriguing examples from India but a little dry.