Chasing Confidence : Transforming Ideas into Impact

by Nate Walkingshaw, Gilbert Lee (Illustrator), Hannah Lutz (Illustrator)

Chasing Confidence helps you make sense of the “why” behind building customer-centered products – what are the principles and patterns most product builders know to understand problems and needs, and build solutions for people. The book will challenge you to apply what you’re learning through exercises at the end of each chapter. Although it will help you with “how-to-do’s,” it’s more focused on “how-to-be” so you can build confidence in yourself in building products at scale.

86 pages, Kindle Edition

Published July 30, 2020

Reviews

[Matthew Kern · Rating 3 out of 5]

I liked the size of this book. There were some good quotes in there. But, at the end of the day, I was expecting a bit more. It felt like a late draft rather than a finalized book.

Here are the key aspects of the book that I took down.

* Keep the user at the center of product discovery.
* When you start discovery. Just observe and listen. Don’t solve until you understand your users and can accurately empathize with their challenges.
Supporting Quote: “You are not gathering data to inform solutions or prototype designs; you are validating how close you and your team’s assumptions about customer problems, pains, and gains really are.”
* “Well, what’s the mission? What’s the vision? What’s your strategy? Where are you going to play? How are you going to win? Prove to me that you’re winning.” A lot of CEOs and product managers have no such proof.

[Steve MacLaughlin · Rating 5 out of 5]

Good lessons and reminders

Not the only book on this topic, but a practical exploration of product discovery and how to iteratively build confidence over time to achieve customer value.