The Unconventionals: How Rebel Companies Are Changing Markets, Hearts, and Minds—and How You Can Too

by Mike O'Toole, Hugh Kennedy

What do electric shavers, craft beer, and DNA tests all have in common?

They were all revolutionized by the Unconventionals.

We've had our expectations turned upside down by leading brands like Converse, General Electric, and Waze simply because they saw things differently. How did they do that? By simply questioning the prevailing wisdom which then created outsized results and lasting change.

Based on the award-winning podcast, The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the business visionaries who turned the unexpected into the expected you will learn how to become unconventional, too!

170 pages, Kindle Edition

Published June 1, 2019

Reviews

[Evienne · Rating 1 out of 5]

It's a good thing it's short because it was an absolute waste of time. It's like they collected a bunch of trendy business blog titles and printed them in hardback...