Best-selling author and multiple award-winner Phil M. Jones is highly regarded as one of the world's leading sales trainers. He has trained more than two million people across five continents and fifty-six countries and coached some of the biggest global brands in the lost art of spoken communication. In 2013 he won the British Excellence in Sales and Marketing Award for Sales Trainer of the Year, the youngest-ever recipient of that honor. He has also written a series of best-selling books and developed a number of online training courses that have enrolled tens of thousands of members around the world. Phil divides his time between London and New York.
A great book with a clear and conscience concept of how to improve your conversation skills. The author dives into the three tools for better conversation: 1. Curious 2. Empathy 3. Courage I believe the examples given are moved that everyone can relate to and can be easily used to better conversation. The better you are at conversation the more you will be able to learn and create success. You should approach conversation with curiosity to open possibilities. Then have empathy to allow yourself to hear and understand, while also opening yourself to the idea of failure. Have the courage to start a conversation and have even more courage to allow yourself to be vulnerable. If your are vulnerable you will be unable to form a connection and be unable to reach a deeper level of conversation. We miss 100% of the opportunities we don’t take and questions that we don’t ask. Don’t be afraid to start a conversation!
This “book” is unnecessary. Gives zero value and is pretty simple… Could have been 1-2 pages article. The author talks about how important conversations are and that his communication style is shaped by 3 books: Matilda by Roald Dahl (teaching you to be curious), The art of coaching by Michael Stainer (that you should be empathetic), Dare to lead by Brene Brown (that you should be bold). There are 7 questions to bring empathy that the author has collected: 1. What is on your mind? 2. And what else? 3. What is the real challenge for you? 4. What do you want? 5. How can I help? 6. If you are saying yea to this, what are you saying no to? 7. What was the most useful to you? I find the questions too generic and some not very empathetic and kinda lazy - not giving more niche topic for the other person to think and respond.
I give this audiobook 3.5 stars. It's a short book with basic advice on starting conversations on difficult topics, like trying to find out what difficulties your customers are having. It's not so much about how to handle a tough conversation that erupts.
I loved the reference to and interpretation of "Matilda," and how the author artfully incorporated his interpretation of the book, which I thought was ingenious, into his book's thesis.