Develop Your Authentic Brand

by Phyllis Williams-Strawder

The BUILD YOUR BUSINESS Guidebook series is created to help new entrepreneurs build their business on a shoestring budget. Not having the finances to afford sessions with a Certified Business Coach shouldn't stop you from getting the information they provide especially if you're patient enough to do it right. The first in the series is about building an authentic brand. There is more to building a brand than splashing on your favorite color and finding a font you like. Creating an authentic brand for you and your business allows you to bring your full self to your business. Authentic branding is not about being who your customer wants you to be. It's about being yourself and making it marketable. Take it from someone who embraces their ghetto country and uses it in their branding. You became an entrepreneur to be an original so own it or as Gary V would say "crush it". This guidebook will help you breakdown the beast that is branding beginning with an assessment. Once you've gone through the entire brand building sections retake the assessment and see how you've grown. You will get tools to help you write and relay your brand story. And no brand is complete without signature colors that have a message of their own. No complicated formulas or long drawn out processes that bore you. All you need is an honest conversation with yourself and a willingness to flaunt your gifts (and flaws). This is not branding for dummies so you won't have to read through 300-pages of the author promoting his other work. And The Idiot's Guide To Branding Yourself does little for your business. The prevailing theory is that you launch a brand. You build your brand just like you build your business. This is especially true for solopreneurs who plan to grow their business and hire staff. I don't want anyone feeling like because they currently can't hire a Certified Business Coach to help them strategize their grow, there is no reason they can't the information. One thing about entrepreneurship is that it requires to to be resourceful and this book gives your the information you need and the tools to brand your business authentically.

52 pages, Paperback

Published June 27, 2020