Traidcraft was a true pioneer of the Fair Trade movement and has played a major role in changing the landscape of ethical shopping. This book charts the history of Traidcraft from its birth in 1979 up until its 40th anniversary in 2019. The story is told through the eyes of one of its longest serving members, Joe Osman, who joined Traidcraft in its early days. The book features stories and anecdotes covering his extensive experience of travelling and putting fair trade into practice. Traidcraft was always an initiative rooted in the Christian faith and those origins are explored, as are the challenges of putting faith into action through a different way of doing business. Including contributions from many ex-members of staff, including its founder, as well as external collaborators and producers, this is a fascinating history of a truly revolutionary company.
I throughly enjoyed this summary of Traidcraft’s birth and journey, finding it very readable. I have to confess a bias and quite a lot of previous knowledge, having worked for Traidcraft and with the author, for 13 years. This will have helped to follow the multitude of acronyms used, my favourite being FINE which is an acronym of 4 other acronyms! Despite that, I learned a lot and was truly impressed by the scope of Traidcraft’s vision and ambition. There were so many ideas that were ahead of their time and it would be great to think there are some of them could provide answers to the global issues we are currently facing in 2020 and beyond.
I enjoyed this book although it did contain maybe too many technical details about eg setting up supply chains and arguments amongst international fair trade organisations.
The book tells the story of TRAIDCRAFT from its birth in 1979 up to its 40th anniversary in 2019. Joe was one of its longest serving members and the book features anecdotes covering his experience of travelling and putting fair trade into practice.
A good read, given I’ve been selling TRAIDCRAFT goods for over 30 years now.