REAL WORLD INSTRUCTIONAL DESIGN provides novice instructional designers with the tools, methods, and techniques needed to practice in today's complex design environment. This book's strong practitioner emphasis is informed by three key ideas about the nature of instructional design and a simple "spiral" model of design.
It was the first instructional design book I read in my doctoral program written by our professor at Virginia Tech. It was nice book particularly focusing on the business aspect of instructional design.