Ultimate Guide to Social Media Marketing

by Eric Butow, Jenn Herman, Stephanie Liu

Create Focused Social Media Campaigns Tailored to Your BusinessUltimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics

Why businesses need to embrace social media marketingUnderstanding today’s social networks from big ones like Facebook and YouTube to emerging platformsLearning how to craft your business’s social media strategy using today’s formatsHow to leverage images and video in your social media outreachLeveraging chat bots, paid social media, and influencer marketingBuilding your business social marketing teamMeasure your social media outreach progress and improve your performance over time

Genres: Nonfiction, Social Media

213 pages, Kindle Edition

Published August 18, 2020

Reviews

[Bob · Rating 4 out of 5]

I hate social media. I hate marketing. But dang this was pretty good. It didn’t really teach me a lot, but it screwed my head on straight about how to (and how not to) use social media as a business. Quality info here.

[Whitney Stanfield · Rating 4 out of 5]

This was a very informative read with lots of information on how/why social media works.

[Hikari · Rating 4 out of 5]

An ideal guide for anyone new or wanting a refresh on how to market their products/services using social media. The book starts with defining your strategy before walking you through what you need to consider on many of the major platforms: facebook, instagram, X, tiktok, linkedin, etc. Even those who've done some marketing will benefit from this book so it's not just for newbies. The authors also rightly emphasise that the platforms are ever evolving so these aren't a 'learn once then done' but something to stay curious about.

One platform that isn't mentioned is Substack which is taking off amongst writers and those in the publishing business.

I received an advance review copy for free, and I am leaving this review voluntarily.

[Book Bench · Rating 4 out of 5]

Beginners will find this guide welcoming rather than overwhelming. The author team covers the major platforms plus paid ads, influencers, and AI with an easy reading pace. It works well as a desk reference you'll revisit, though seasoned marketers may want more depth.

[Literary Redhead · Rating 5 out of 5]

A terrific guide for harnessing the power of social media. I found strong ideas and steps I can take now to grow my brand. Recommended.