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Getting It Right!: Lessons on Insight-Driven Marketing Strategy
Getting it Right! is not another book of “Marketers marketing to Marketers.” Getting It Right! is about taking the right and necessary steps to create a customer-centric marketing strategy. Part personal journey and part practical advice, Getting It Right! presents frameworks for understanding the power of insights and how they can be applied to targeting, branding, strategy, integrated marketing, and growth. Throughout eleven content-specific chapters, author Jonathan Weiner presents you with his “Wheel of Fortune.” With Getting It Right!, you’ll learn that there is nothing more important than understanding the marketplace, your consumer, knowing how to spend your money, and where to spend it. CEO’s and CMO’s will want their teams to be well versed in the basics of customer-centric marketing and innovation. The private equity world will want to ensure their investments are building the right product-market fit. Essential for the marketing researcher who needs to guide their marketing partners and clients to be customer-centric. Essential for the marketer who needs to build strategy that will work with their most valuable consumers. Drawing from Jonathan’s experience, he presents lessons learned and watch-outs from marketing and marketing research at Fortune 500 companies, and with some of the biggest brands and new product innovations in the world. This book will help the marketing researcher who needs to guide their marketing partners and clients to be customer-centric and help the marketer who needs to build strategy that will work with their most valuable consumers. No matter who you are, a CEO or a brand manager, to be customer-centric ensures you are building the right product-market fit. “Weiner successfully weaves in wit, wisdom, and decades of experience to create a “go-to” book for marketers, market researchers, and, indeed, anyone in marketing trying to get it right.” —David Morse, CEO of New American Dimensions “A comprehensive view of marketing strategy with the customer front and center. As it should be. That’s getting it right. As Peter Drucker said, 'The purpose of business is to create and keep a customer.' Based on years of building deep knowledge, expertise, and practical application, Jonathan Weiner’s approach demonstrates how customer-centricity can help you be disciplined to unlock creativity in a way that creates even more value for your customers and, therefore, your business.” — Kathy Oneto, Founder and CEO of The Agency Oneto Weiner has been described as an innovative thinker and marketer with deep experience leading and building talent driving to highly effective strategies by Paul Witkay, Founder and CEO of the Alliance for Chief Executives
297 pages, Kindle Edition
Published August 21, 2020
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Displaying 1 - 10 of 10 reviews
September 27, 2020
An indispensable and remarkable repository of knowledge and tips for all marketers and entrepreneurs.
This book is aimed at all marketers within the entrepreneurial and business sectors of industry, marketers who are new to the field, as well as those who are more experienced. The author has divided his approach into several sectors of which market research is identified by him as the most important of all. This particular sector, as well as the others in the book, are dealt with in considerable detail, both from a deeply theoretical point of view, as well as the author's considerable experience and expertise. There is a lot of detail in this book, almost what you would expect from a textbook, however, there are also a lot of personal touches as well as a wealth of references for readers who may require more detailed information.
Inserted in between the mass of information, actual case studies and humor allow for this to be entertaining to read, and not just purely academic. In particular, I enjoyed the many quotations from eminent authorities on concepts such as strategy and marketing itself. Although there is a lot of information contained in this book, it is presented in an easily absorbed manner and is invaluable for any serious marketer. The diverse amount of information dealt with in this book warrants its inclusion in any formal business or marketing course, in my opinion.
This book is aimed at all marketers within the entrepreneurial and business sectors of industry, marketers who are new to the field, as well as those who are more experienced. The author has divided his approach into several sectors of which market research is identified by him as the most important of all. This particular sector, as well as the others in the book, are dealt with in considerable detail, both from a deeply theoretical point of view, as well as the author's considerable experience and expertise. There is a lot of detail in this book, almost what you would expect from a textbook, however, there are also a lot of personal touches as well as a wealth of references for readers who may require more detailed information.
Inserted in between the mass of information, actual case studies and humor allow for this to be entertaining to read, and not just purely academic. In particular, I enjoyed the many quotations from eminent authorities on concepts such as strategy and marketing itself. Although there is a lot of information contained in this book, it is presented in an easily absorbed manner and is invaluable for any serious marketer. The diverse amount of information dealt with in this book warrants its inclusion in any formal business or marketing course, in my opinion.
October 3, 2020
“Getting It Right! Lessons on Insights-Driven Marketing Strategy” written by Jonathan Weiner is a book readers shouldn’t miss if they are interested in marketing, innovation and growth.
In this book the writer explains step by step how to build a marketing strategy ‘from understanding the power of insights to their applications in targeting, branding, strategy, and execution.’ Although the concepts presented in this work may sound familiar to people who work and have skills in marketing or that are into business, the notions, ideas and theory are explained relating them to the author’s personal experience. This way of portraying the topic makes it very engaging and easy to understand.
I have recently grown interested in business-related books, and, though I’m not an expert in the matter, I could learn the basics of marketing and I found this book extremely useful. I think that whether you work on your own, in a small business, or in a big company you should keep this book at hand and resort to it as it is a great source of knowledge in the matter.
In this book the writer explains step by step how to build a marketing strategy ‘from understanding the power of insights to their applications in targeting, branding, strategy, and execution.’ Although the concepts presented in this work may sound familiar to people who work and have skills in marketing or that are into business, the notions, ideas and theory are explained relating them to the author’s personal experience. This way of portraying the topic makes it very engaging and easy to understand.
I have recently grown interested in business-related books, and, though I’m not an expert in the matter, I could learn the basics of marketing and I found this book extremely useful. I think that whether you work on your own, in a small business, or in a big company you should keep this book at hand and resort to it as it is a great source of knowledge in the matter.
October 3, 2020
This book describes the journey undertaken by Weiner to create marketing strategies.
He has added some practical lessons to what he has learnt during the trip and was able to craft this amazing book.
The title pretty much summarizes all: Getting it right! Understanding the marketplace, the customers, the context, the environment are most of the times more important than what you are actually trying to promote. Marketing is the key player in business and selling games.
In 12 chapters and with images that help himself put his ideas, his expertise and deep knowledge across, the author, who has held prestigious marketing and strategy titles, has been able to
develop this gem, a “go-to”
book for marketers, market researchers, and, indeed, anyone in marketing trying to get it right. Completely inspirational and full of solid information and data from someone that knows what he is talking about. A must!
He has added some practical lessons to what he has learnt during the trip and was able to craft this amazing book.
The title pretty much summarizes all: Getting it right! Understanding the marketplace, the customers, the context, the environment are most of the times more important than what you are actually trying to promote. Marketing is the key player in business and selling games.
In 12 chapters and with images that help himself put his ideas, his expertise and deep knowledge across, the author, who has held prestigious marketing and strategy titles, has been able to
develop this gem, a “go-to”
book for marketers, market researchers, and, indeed, anyone in marketing trying to get it right. Completely inspirational and full of solid information and data from someone that knows what he is talking about. A must!
October 4, 2020
A practical and useful book.
After reading the name of this book, I decided that I need to learn more about marketing. “Getting it Right! : lessons on Insight- Driven Marketing Strategy” is a complete and useful book written by Jonathan Weiner. As an experienced working man in this field, he has put into practical words and in a simple way all his knowledge.
This book is divided into different chapters. Each of them answers a question in a very understandable way. Also, the author provides different examples that helped me understand everything. It is really food for thought.
In a nutshell, what I found after reading this book is that there are many ways that I can use it for myself. Quite frankly, the author´s writing style is very clear and engaging. I was able to follow his thoughts easily. So, I definitely recommend it to readers that want to learn more about this topic. It is a must-read book.
After reading the name of this book, I decided that I need to learn more about marketing. “Getting it Right! : lessons on Insight- Driven Marketing Strategy” is a complete and useful book written by Jonathan Weiner. As an experienced working man in this field, he has put into practical words and in a simple way all his knowledge.
This book is divided into different chapters. Each of them answers a question in a very understandable way. Also, the author provides different examples that helped me understand everything. It is really food for thought.
In a nutshell, what I found after reading this book is that there are many ways that I can use it for myself. Quite frankly, the author´s writing style is very clear and engaging. I was able to follow his thoughts easily. So, I definitely recommend it to readers that want to learn more about this topic. It is a must-read book.
May 16, 2021
Lessons on Insight-Driven Marketing Strategy
It takes a little more than marketing to learn about consumer behavior in this fast-paced business world. Jonathan Weiner offers help through his book, titled, Getting it Right by revealing the major blocs of a successful marketing campaign. He uses his exploits as a marketing professional from some of the biggest brands and companies in the world. The three hundred and five paged books would serve best marketing students and researchers as I quickly became aware that aside from the marketplace, there are unique factors even within a business context that every entrepreneur or business person must easily understand. He clearly outlined his essays in chapters for an easy read and I for once felt at ease while absorbing this great deal of knowledge. It could clearly pass out for a marketing handbook and strangely enough, the analogies he cites are very relatable even though it is packed with numerous top notch experiences.
It takes a little more than marketing to learn about consumer behavior in this fast-paced business world. Jonathan Weiner offers help through his book, titled, Getting it Right by revealing the major blocs of a successful marketing campaign. He uses his exploits as a marketing professional from some of the biggest brands and companies in the world. The three hundred and five paged books would serve best marketing students and researchers as I quickly became aware that aside from the marketplace, there are unique factors even within a business context that every entrepreneur or business person must easily understand. He clearly outlined his essays in chapters for an easy read and I for once felt at ease while absorbing this great deal of knowledge. It could clearly pass out for a marketing handbook and strangely enough, the analogies he cites are very relatable even though it is packed with numerous top notch experiences.
October 1, 2020
What you need to know about marketing
In Getting it Right!, Weiner is ready to teach any reader the essentials of marketing. In other words, the aim of this book is to tell its audience about some sound strategies to attract and retain satisfied customers.
Although I find the information in this book super well organised, I believe that the pictures that accompany the text can sometimes be too small, making the words in them impossible to read.
Jonathan Weiner is the author of this book. The writer seems to have a clear objective in mind while giving us all these useful tips and ideas, and it is to pass on the information in a simple way. Personally, I believe that he succeeds in doing so, and that he is also transmitting passion and strength.
I think this reader is just perfect for anyone in the business industry.
In Getting it Right!, Weiner is ready to teach any reader the essentials of marketing. In other words, the aim of this book is to tell its audience about some sound strategies to attract and retain satisfied customers.
Although I find the information in this book super well organised, I believe that the pictures that accompany the text can sometimes be too small, making the words in them impossible to read.
Jonathan Weiner is the author of this book. The writer seems to have a clear objective in mind while giving us all these useful tips and ideas, and it is to pass on the information in a simple way. Personally, I believe that he succeeds in doing so, and that he is also transmitting passion and strength.
I think this reader is just perfect for anyone in the business industry.
October 2, 2020
Getting it right!: Lessons on Insight-Driven Marketing Strategy is a book any business person would appreciate but if we go more in depth with the subjects, it’s a great piece for all marketers out there. The fact that anyone in the business industry could use this as a guide, as well as professionals in the topic, makes this book so much interesting and insightful.
The reason why I’m recommending this book is because of the narrative and how the author adds some of his personal ride in this. Having his experience and advices in this book helps the reader to believe in their own path. Jonathan R. Weiner makes it clear that it is crucial to learn as much as possible about the marketplace but most importantly, about the consumer.
All in all, I think this book will help you figure this business world out even more, and how to be on top of it.
The reason why I’m recommending this book is because of the narrative and how the author adds some of his personal ride in this. Having his experience and advices in this book helps the reader to believe in their own path. Jonathan R. Weiner makes it clear that it is crucial to learn as much as possible about the marketplace but most importantly, about the consumer.
All in all, I think this book will help you figure this business world out even more, and how to be on top of it.
October 2, 2020
GETTING IT RIGHT!: Lessons on Insight-Driven Marketing Strategy is a book written by Jonathan R. Weiner. I wanted to know more about this useful strategy but I didn’t know where to start. A google search wouldn't be enough so when I saw this book I knew that I had to give it a chance.
One of the best things about this guide is that the author gives his personal experience, so don’t feel that it is impossible to put into practice all the new techniques, theories, tactics and tools that he writes about. Also, at the end of the book there is the author’s biography and it is really interesting.
This book is divided in two parts plus a bonus chapter. All the parts contain chapters with rich information.
This is a provocative and eye opening book. It will transform the way you see business. Reading this book, you will learn about the best strategies for your business.
One of the best things about this guide is that the author gives his personal experience, so don’t feel that it is impossible to put into practice all the new techniques, theories, tactics and tools that he writes about. Also, at the end of the book there is the author’s biography and it is really interesting.
This book is divided in two parts plus a bonus chapter. All the parts contain chapters with rich information.
This is a provocative and eye opening book. It will transform the way you see business. Reading this book, you will learn about the best strategies for your business.
October 6, 2020
These days, if you have a good knowledge about marketing, you will get ahead when it comes to money-making. That's why when I've read GETTING IT RIGHT!: Lessons on Insight-Driven Marketing Strategy by Jonathan R. Weiner, I couldn't help but feel grateful that I was able to come across this book because the contents are very useful and the author's advises are realistic.
The fundational insights and insight-based frameworks the author emphasized in this book are also remarkable. What I loved in particular was that author made the book more interesting by incorporating clever subtitles in each part. Plus, it contains interesting images with captions that will make you learn more about the author and how he earned success in this field. This is one of the most helpful self-help marketing books I have read!
The fundational insights and insight-based frameworks the author emphasized in this book are also remarkable. What I loved in particular was that author made the book more interesting by incorporating clever subtitles in each part. Plus, it contains interesting images with captions that will make you learn more about the author and how he earned success in this field. This is one of the most helpful self-help marketing books I have read!
October 10, 2020
This is a very interesting read that taught me a lot. “Getting it right!: Lessons on Insight-Driven Marketing Strategy” is a book written by Jonathan R. Weiner, who has thirty-five years of experience in the field. This book aims at following the right steps towards a customer-centric marketing strategy.
Chapters are clear and the author’s writing style too. He uses charts and bullet points to help a better understanding. It is a middle length book that has more than three hundred pages and although this, together with the topic, may seem heavy, it is not. I found in this book the right guide to do things in a way that will benefit my work and the client.
It is a different read to the traditional ones, as the author has an innovative way of thinking, which I believe is perfect for the reality we live every day. I would certainly recommend reading it.
Chapters are clear and the author’s writing style too. He uses charts and bullet points to help a better understanding. It is a middle length book that has more than three hundred pages and although this, together with the topic, may seem heavy, it is not. I found in this book the right guide to do things in a way that will benefit my work and the client.
It is a different read to the traditional ones, as the author has an innovative way of thinking, which I believe is perfect for the reality we live every day. I would certainly recommend reading it.
Displaying 1 - 10 of 10 reviews