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Passion Purpose Profit: Sidestep the #hustle and build a business you love

It’s one thing to have a business idea, or even to start a creative business. It’s quite another to scale it sustainably without increasing your financial and emotional stress. For most small business owners, what starts as something energising quickly turns into something overwhelming and energy depleting. You spend so much time in your business, it’s hard to find any time to work on your business. In this practical guide, experienced business coach and creative consultant Fiona Killackey shows you how to scale the business without scaling the stress. From validating your business idea (whatever stage in its development), mapping out your money and specifying your business goals, through to hiring staff and defining your marketing plan, Passion Purpose Profit gives you a clear understanding of where you’re going and exactly how you’ll get there. Complete with step-by-step tips and templates, as well as case studies of successful creative business owners, Passion Purpose Profit will have you empowered and excited about business again.

220 pages, Kindle Edition

Published September 2, 2020

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5 stars
10 (28%)
4 stars
9 (25%)
3 stars
12 (34%)
2 stars
3 (8%)
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1 (2%)
Displaying 1 - 4 of 4 reviews
194 reviews
January 5, 2025
Passion, Purpose, Profit is an insightful and motivational listen for anyone looking to align their business or personal goals with their core values. The audiobook offers practical advice on how to turn passion into a profitable venture while staying true to your purpose. The narration is engaging, making the concepts easy to follow and apply to real-life situations. I found it both inspiring and actionable, with valuable takeaways for entrepreneurs and those looking to make an impact in their field. A good listen.
Profile Image for Debbie.
290 reviews4 followers
September 27, 2026
This book is very informative and generous with its workshop-style content. It's most useful if you work through the questions as you think about your own business. i liked reading about the small businesses featured, based mostly in Australia.
Profile Image for Ellie Book Worm.
105 reviews
April 1, 2025
Really helpful, lots of steps to go through and easy to digest information. Activities to work through to determine various stages of your small business, and whether you're prepared.
114 reviews
December 9, 2025
I think this was the author’s attempt at a side hustle - fell flat - not for me
Displaying 1 - 4 of 4 reviews