Ten things I HATE about The Boy, the Mole, the Fox and the Horse:
1: NO NARRATIVE THREAD
It's difficult to write a proper review of this novel/graphic novel/compendium/children's reference book because it has no narrative thread whatsoever. It's normal with these kind of experiments, yes, but the meagre paragraphs within are very disjointed and seemingly random. This is especially frustrating when the book's introduction, penned by the author himself, talks about the characters of the horse or the fox or the personality of the boy. What character and personality? If his creations had any personality, they are still in the author's head. There's no narrative thread or character within these pages whatsoever.
2: POP WISDOM FOR THE PRIVILEGED AND UNINSPIRED
The saccharine faux wisdom in this book is heavily uninspired. Phrases like "if at first you don't succeed, have some cake" or "Life is difficult but you are loved" or "The greatest illusion is that life should be perfect" are very superficial. They fly in the face of real hardship and suffering. It's the kind of quickly-glanced-over quotes on social media accompanied by a sunset pic.
3: NOT ORIGINAL
One would at least expect that the faux wisdom within is new or quirky or has some character of its own. But The Boy, the Mole, the Fox and the Horse does not even offer that. The wise quotes are platitudes and clichés that we've been hearing since time immemorial. "Often the hardest person to forgive is yourself" (a quote literally copied from another author); "Success is to love" (stolen from a famous American poem called 'Success'). The abstract clichés are so uninspired and repetitive that it's impossible to take them seriously. If they were in the slightest bit original, it might have saved this train wreck. Also, how is he not getting sued for practically plagiarising every word he put down? Oh, that's right. Because the quotes are so often repeated that they have become trite idioms. They belong to everyone, like "walking on sunshine" or "raining cats and dogs."
4: ULTIMATELY PREPOSTEROUS
Really, a child of six or seven would not speak about love and kindness as if he were the Dalai Lama. To the question of what he wants to be when he grows up, the boy replies, "Kind." The book completely forgets about feelings that boys that age ought to feel besides the apparent spiritual enlightenment of a Buddha. Charlie Mackesy has forgotten what a boy that age should essentially be: innocent. With some indignance thrown in, some worry about the current state of the world. And what about some imagination?
5: MONEY
Make no mistake, this book has been published for no other reason besides money. It's the result of what happens when an Instagram/Twitter artist garners a number of followers and publishers and talent-scouts see an opportunity to rake in old, hard cash. It's what happened with Rupi Kaur and other eye-roll inducing Instapoets. Anyone with a love for literature and art would understand that Mackesy's doodles do not belong in a book that sells itself as a children's story. They belong on another medium. But anyone with a business brain would understand that printing the doodles, binding them and presenting them as a book... well, the rest is history: a New York Times bestseller that sells for £16.99.
6: HYPE
When the author has friends like Bear Grylls and Richard Curtis, it's obvious that the hype train is going to reach you eventually. These two (and others) have carved wonderful blurbs at the back of this book, describing it as "a wonderful work of art." Miranda Hart, the comedy actress from the BBC series Miranda tells us that "the world needs Charlie's work right now." We don't need overpriced pseudo-profound flimflam to tell us that "love brings you home", Miranda. I think the clichés found in this book could have just as easily been carved in some cave during the Upper Paleolithic period. But the hype is what it is and I bought it too.
7: EVANGELIST NONSENSE
This isn't directly related to the book itself but the author is a self-proclaimed Evangelist who has recently found Jesus Christ after being an atheist all his life. He has been speaking publicly about this before he published his book and has been previously described as the most famous evangelist in the UK. It does tie in with the very abstract clichés found in the book itself. I'm cynical about writers who talk about love and kindness and righteousness from the perspective of religion. We should not be teaching children that love and kindness stem from an omniscient being who made us in his image but simply because it's the right thing to do for the greater good, for a better, richer, greener planet.
8: MISSED OPPORTUNITY
Several recent studies have found that people who enjoy pseudo-profound quotations, such as the ones you're likely to see on Facebook or other social media platforms (or this book), are not very smart and tend to make bad decisions. Ultimately, the studies say, the people do not even follow the quotes they themselves like but use them as a kind of ego boost or to convince themselves they're better than others. This is quickly proved when people who criticise this book online are harassed and described as 'heartless,' 'evil,' and a slew of other nonsensical titles. This means that the book's pandering to its social media audience is a missed opportunity at a good story the book could have been had Charlie Mackesy not banked on his followers buying his book no matter what.
9: STORIES TEACH MORALITY
The introduction to this book claims that this "story" could appeal to eight-year-olds and eighty-year-olds alike. But the feel-good factor you're likely to get from this book is akin to looking at an inspiring poster at your dentist's office. You smile and you move on. And you forget less than half an hour later when the dentist is done with filling your molars. Clichés and quotes about kindness and goodness will not have a lasting impact without a good context. It is stories that teach morality. A long time ago, we seem to have understood this. Aesop wrote fables sometime between 620BC and 564BC. Jean de La Fontaine was a 17th Century French fabulist. They both understood back then that morality can be taught with a good story, a good twist, a great plot, some memorable characters. It seems that in 2020 we have regressed and are now applauding Instapoets and social media artists who copy and paste phrases from Brainyquote.
10: PANDERING / MARKETING
I dislike Charlie Mackesy's book for the reasons above and for one overarching reason. This book represents how the publishing industry can trick buyers into purchasing books that are ultimately disappointing. The hype, the social media following, the blurbs, the author's introduction, the marketing all promise one thing but provide another. The world is desperate for original stories but it seems that some publishers are so concerned with making money that they are now banking on an author's social media popularity rather than his actual skill in telling a story, knowing that the book will sell no matter what. I believe that the reason this 'book' has so many positive reviews is because the ones leaving them have come to appreciate the harmless, feel-good, benign shell it represents in a world that is becoming more and more vile, forgetting that the business behind turning it into a money-making machine is similar to Bear Grylls pretending to survive on scraps in dangerous environments in 'Man vs. Wild' but really was just a few feet away from a service road the whole time. It's a bit of scam. Not a very vile one, not especially harmful and not scandalous as such, but it's scammy nonetheless.