Talking With Clients: A Guide to Modern Account Management

by Craig Lewis

Practical and actionable advice for account managers, freelancers, entrepreneurs, and anyone working with clients. This is the 2nd Edition (2023 Edit)Communicating with clients is an important part of many jobs. Consultants, entrepreneurs, salesmen, customer support, and countless other jobs can all include an element of client communication. There are also various names for the same role including customer relationship manager, or key client relationship manager. If you interact with clients in any capacity, this book is for you! That being said, many of the ideas and recommendations here are geared directly toward service-based industries.Despite the fact that account management is incredibly prevalent and important, there is very little formal education and training offered to learn the skills that account managers need. To get a job in account management a company might require a degree in business, marketing, or some related field, but there is no degree available in “account management.” Most account managers learn to be account managers through the school of experience. By reading this short book, you will have more account management education than the vast majority of people in account management roles!This book aims to give you skills that are too often only learned through years of painful trial and error, and expedite your path to success as an account manager. That does not mean that everything here can simply be memorized to magically turn you into a great communicator and account manager. Unfortunately, many of these concepts require practice and persistence. However, if you will apply the lessons found here, I can guarantee your path to success will be shortened, and the road made far less bumpy.The ideas and strategies in this book your role in account management more rewarding and fulfilling.Help you keep clients longer, and provide more value to your business.Help you build lasting relationships.Open leadership doors and help you progress in your chosen career path.Find satisfaction in your job and avoid burnout.

114 pages, Kindle Edition

Published August 24, 2020