Första gången mode-Sverige vaknade till medvetande var när Augusta Lundin öppnade sitt modehus vid Brunkebergstorg på 1870-talet. Runt sekelskiftet 1900 ansågs Mamsell Augusta vara modets okrönta drottning. Det som ger Augusta Lundin en särskild plats i svensk modehistoria är det skickliga sömnadsarbetet, hon var aldrig klädskapare i ordets rätta bemärkelse eftersom hon inte tog fram egna modeller, men lyckades ändå diktera modet med hjälp av sin fingertoppskänsla för vad som låg i tiden. Genom att hålla hög modegrad höll hon ribban för vad en sömnadsateljé kan åstadkomma. Där gjorde hon avtryck: att skapa mode handlar inte bara om att hitta nya stilar, utan också om att bemästra ett hantverk - i vilket varje liten detalj räknas. Agusta Lundin var en yrkesstolt sömmerska, vilket lade grunden till hennes framgångar och berömmelse.
Har längtat efter en bok om denna makalösa Augusta Lundin. En sann modeentreprenör. Fint att läsaren får se hennes skapelser men också en inblick i hur sömmerskor hade det kring förra sekelskiftet. Boken lämnar inte mycket övrigt att önska, möjligtvis hade man kunnat ha med en del om NK:s franska - om övergången från ateljésömmnad till färdiga massproducerade plagg.
When you read about someone in another book, thinking that person can’t exist… you do a simple Google… and the person DID exist! And then you find a book about said person.
That’s what happened here.
In the book Lucia är död by Katarina Wennstam, one of the characters is a seamstress that works for a fashion house led by a woman called Augusta Lundin. The first time Augusta Lundin’s fashion house showed up in the book I figured she was just a character Wennstam came up with. But the more Augusta Lundin showed up in her books… the more suspicious I got. Did Augusta Lundin really exist at the end of the 1800’s in Stockholm?
As it turned out, she did. As did her fashion house. So I found this book in the library about her. Since I was curious on what kind of woman Augusta Lundin must have been. Since her fashion house was HUGE and she was pretty much leading when it came to fashion back then. AND both nobles and royalties from not only Sweden but from other countries in Europe as well came to get their dresses made by Augusta Lundin at her fashion house.
The photos in this book are absolutely STUNNING! My gawd… There’s quite a lot of dresses still around to this day that were made at Augusta Lundin’s fashion house. They really do detail how they were probably made as well!
And we get a run down from how the fashion world looked like in Europe back then.
But, I hear you say, wasn’t this book about Augusta Lundin? Well, yes. Sadly, she was apparently a very secretive woman. So there’s not much information about her. What little there is, can be read here. But I gotta say, it was a shame there wasn’t more. I was more curious about Augusta Lundin the person and her sisters. And we don’t get that much about them here.
The clothes though, we get a lot of that!
Anyway, anyone interested in historic clothing or fashion history should DEFINITELY check this book out! I’m gonna throw it on top of my best friend's head, because if she’s not reading this, I will throw a fit! It’s right up her alley!