Good to have insight about an ordinary person starting up a business! Love the passion and the tenacity she show. Good to see how she started and kept growing, how she immediately realized what were her strength and her weaknesses (book keeper person). The book pushed me to open up myself to others and pushed me to seek more help from people I knew. The competitors are out there and they will always be out there. Don't just think that you have to put the price down to compete, you have to look at yourself, see what you can offer that is better evaluate and show your strength and work hard. There are other things that I can say but I don't want to spoil you. Thanks for this book Elizabeth and well done. I hope Europe and the rest of the world had the chance to see you in action.
When I first grabbed this book it sounded really interesting as I am now "Starting Up!" and when I first started reading I couldn't stop until I finished a good chunk of the book and had to go to sleep, otherwise I would be late for my day job the next day. (Which I was)
This book is definitely a page turner, but sometimes it gets you too excited to the point that you want to throw it away and hurry up to apply something that you just learned from it before you forget! I did learn a number of practical lessons from it, as well as it did motivate me!