Scale While You Sleep: 9 Automated Email Sequences That Can Grow Your Ecommerce Business 30% In 30 Days

by Chris Orzechowski

One of the hardest parts of growing an Ecommerce business is scaling to the point where you have enough cash flow and profit margin. Some business owners think the only answer to their problem is to pump even MORE money into ads when really they should be focusing on their email marketing. This is where Chris Orzechowski and his book, Scale While You Sleep, can help.After working behind the scenes with dozens of Ecommerce brands, Chris has seen that most brands are leaving a lot of money on the table when it comes to email marketing. He wrote this book to help YOU make more money from your email marketing. In the book you will learn about his simple but hyper profitable system that can turn one-time buyers into loyal fans of your brand through the power of email automation. Reading this informative book is the first step to making MORE sales without paying expensive acquisition costs so you can have more cash flow, more money in your pocket and less stress in your life.

Genres: Business

102 pages, Kindle Edition

Published August 31, 2020

Reviews

[Tomáš Šimko · Rating 4 out of 5]

Short actionable book about automated (triggered) emailing.

For beginners this is absolute gold. Just read it and apply what you can and you'll get great results.

If you already know a thing or two about email marketing, the book might leave you wanting more. It's only 93 pages with a pretty big font.

I would welcome more examples of emails which worked for Chris and his clients.

These are the 9 automations:
- cart abandonment
- browse abandonment
- welcome sequence
- order confirmation (with a twist 😀)
- before it ships email
- post purchase review gathering
- VIP sequence
- cross-sell and upsell
- win-back sequence

From these I am not quite sure how to implement browse abandonment. How do I get an email of somebody who's browsing the site? She/he would need to be logged in or tagged with a cookie.

The best is the special order confirmation. You send a funny and personalized message thanking for the first order. Not many e-commerce businesses use these so it will help you stand out.

All in all this is a good short book about automated emails. Would recommend for everybody who wants to learn more about this topic.

[Leo · Rating 4 out of 5]

Great simple book. Outlines the automation and email objectives. This is very helpful for anyone new and still learn about email marketing these outlines have out alot links perspective.
Key take aways
Setting up the sequences outlined in this book will capitalize on cash that would have been missed. It also builds repore and helps you stick out amongst the hoards of people and business who's emails drain people of their cotal energy.
Again great read and really enjoyed it chris. Look forward to more to come

[Bruce Harpham · Rating 4 out of 5]

In this short, focused business book you'll learn specific ways to use email marketing to grow an ecommerce business. It delivers exactly on the title of the book. I like that the author also included some examples of companies using the methods. One caveat is that the examples and methods assume you are using a platform like Klaviyo that makes behavioral email marketing automation possible. One of the best, applied marketing books I've read in a long time.

[Issac · Rating 1 out of 5]

This is the most weightless book I've read in regards to any kind of marketing.

Chris is selling you an ad, you are paying to be sold to...

This is a worthless book and is so full of fluff that just takes up space on pages.

There is nothing really worth your time with this book that you can learn. It just suggests things that might not be obvious to someone who doesn't know anything, but you can get a lot more information on articles on the sites that offer email marketing subscriptions.

[Brian Ford · Rating 5 out of 5]

Simple Strategies Scale Best!

Great book, but I fear people will miss the nuggets. Chris writes as though everything is a matter of fact! I love this because there’s no fluff. There is only actionable information. It means people have to take action. I hope people do.