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Start-Up Theo Cách Của Bạn
“Bất kỳ doanh nhân khởi nghiệp lần đầu nào muốn có được những kiến thức nền tảng về đội nhóm, sự đa dạng và lãnh đạo ngay từ đầu hành trình khởi nghiệp của họ đều nên đọc cuốn sách này.” - Fran Hauser, nhà đầu tư thiên thần
Giới thiệu sách:
9 trong số 10 công ty khởi nghiệp thất bại trong vòng 24 tháng sau khi đi vào hoạt động!
Bạn không nghe nhầm đâu. Khởi nghiệp thực sự là một hành trình gian nan.
Bản thân hai tác giả cũng thất bại trong lần ra mắt đầu tiên của Crowded Ocean. Nhưng điều đó không có nghĩa là bạn cũng sẽ phải như thế!
Cuốn sách này sẽ cung cấp cho bạn kiến thức để tự tin hơn trên con đường khởi nghiệp:
Các bước khởi nghiệp từ A đến Z: từ ý tưởng đến gọi vốn rồi vận hành doanh nghiệp: PR, marketing, bán hàng,… Rồi đến việc chọn cái kết nào cho công ty đó: đại chúng hóa hay bán lại?
Những cái “bẫy” thất bại, trước và sau khi công ty ra mắt: tập trung giải quyết vấn đề không có thật, tuyển dụng nhân sự mà thị trường có chứ không phải vị trí mà công ty cầ
Mẹo vượt “bẫy”: marketing “theo-yêu cầu”; phân biệt chức năng cốt lõi, ảo hóa và thuê ngoài; đầu tư vào nội dung,
Giới thiệu sách:
9 trong số 10 công ty khởi nghiệp thất bại trong vòng 24 tháng sau khi đi vào hoạt động!
Bạn không nghe nhầm đâu. Khởi nghiệp thực sự là một hành trình gian nan.
Bản thân hai tác giả cũng thất bại trong lần ra mắt đầu tiên của Crowded Ocean. Nhưng điều đó không có nghĩa là bạn cũng sẽ phải như thế!
Cuốn sách này sẽ cung cấp cho bạn kiến thức để tự tin hơn trên con đường khởi nghiệp:
Các bước khởi nghiệp từ A đến Z: từ ý tưởng đến gọi vốn rồi vận hành doanh nghiệp: PR, marketing, bán hàng,… Rồi đến việc chọn cái kết nào cho công ty đó: đại chúng hóa hay bán lại?
Những cái “bẫy” thất bại, trước và sau khi công ty ra mắt: tập trung giải quyết vấn đề không có thật, tuyển dụng nhân sự mà thị trường có chứ không phải vị trí mà công ty cầ
Mẹo vượt “bẫy”: marketing “theo-yêu cầu”; phân biệt chức năng cốt lõi, ảo hóa và thuê ngoài; đầu tư vào nội dung,
408 pages, Paperback
Published September 3, 2020
10 people are currently reading
79 people want to read
About the author
Tom Hogan
23 books55 followersFrom archaeological digs in Israel to life in both Protestant and Catholic seminaries to launching tech startups in Silicon Valley, Tom Hogan has led a fascinating life. And he brings that richness of experience to his writing, both fiction and non-fiction.
Archaeology: Undergraduate and graduate work in Biblical History and Archaeology led Tom to become a ceramic specialist on digs in Israel, dating strata (levels of civilization) by the type and quality of ceramic shards discovered there. That led to work at the Harvard Semitic Museum, where he worked with the team deciphering the Dead Sea Scrolls.
The Holocaust: Funded by a grant from the National Conference for Community and Justice, Tom developed one of the first programs for introducing the Holocaust into high school and university curricula. He then became a lecturer in Holocaust Studies at Santa Clara University. In 2000 he took a five-year sabbatical from his work in tech marketing (below) to become an associate professor of Holocaust and Genocide Studies at UC Santa Cruz.
Technology Marketing: Tom joined Oracle in its early days as the company’s first Creative Director, developing the marketing programs (including ORACLE Magazine and Oracle Open World) that distinguished the company in its early days. He eventually migrated to the VC (Venture Capital) world as the founder of Crowded Ocean, a small agency that specialized in launching startups. Crowded Ocean has launched 51 startups, with 17 of them going public or being acquired, a remarkable 33% success rate in an industry where 10% is considered great.
Writing: While doing his graduate work in Biblical Archaeology at Harvard, his novel (which later became What the Hell) was selected by the Nieman Foundation for sponsorship, which included being coached by Ann Beattie. Over the years he wrote for a number of political and travel journals, including an article for Newsweek about pedophilia in the Catholic Church. In 2018 he retired from Silicon Valley and moved to Austin to write full-time.
Archaeology: Undergraduate and graduate work in Biblical History and Archaeology led Tom to become a ceramic specialist on digs in Israel, dating strata (levels of civilization) by the type and quality of ceramic shards discovered there. That led to work at the Harvard Semitic Museum, where he worked with the team deciphering the Dead Sea Scrolls.
The Holocaust: Funded by a grant from the National Conference for Community and Justice, Tom developed one of the first programs for introducing the Holocaust into high school and university curricula. He then became a lecturer in Holocaust Studies at Santa Clara University. In 2000 he took a five-year sabbatical from his work in tech marketing (below) to become an associate professor of Holocaust and Genocide Studies at UC Santa Cruz.
Technology Marketing: Tom joined Oracle in its early days as the company’s first Creative Director, developing the marketing programs (including ORACLE Magazine and Oracle Open World) that distinguished the company in its early days. He eventually migrated to the VC (Venture Capital) world as the founder of Crowded Ocean, a small agency that specialized in launching startups. Crowded Ocean has launched 51 startups, with 17 of them going public or being acquired, a remarkable 33% success rate in an industry where 10% is considered great.
Writing: While doing his graduate work in Biblical Archaeology at Harvard, his novel (which later became What the Hell) was selected by the Nieman Foundation for sponsorship, which included being coached by Ann Beattie. Over the years he wrote for a number of political and travel journals, including an article for Newsweek about pedophilia in the Catholic Church. In 2018 he retired from Silicon Valley and moved to Austin to write full-time.
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Displaying 1 - 6 of 6 reviews
August 18, 2018
Some good overall advice. As a general guide, it doesn't go very deeply into any more specific subject, but nor should you expect it though. It could have had more depth of empirical data, however. It's a good guide, but far from the best around.
November 10, 2020
I liked the book. It was insightful on broad strokes, it really honed in on tech based startups which they did make notice to in the beginning of the book. There are a lot of aspects of starting a business and this book made me realize that no one book will fill in all the gaps you need.
This however was excellent as a starting point to begin to understand what cracks you need to fill to get a better understanding of your next steps and the direction you need to move in.
This however was excellent as a starting point to begin to understand what cracks you need to fill to get a better understanding of your next steps and the direction you need to move in.
January 20, 2020
I liked the book. It can be very useful for those who decided to start their company because every stage is explained. Obviously, you won't have full details on each (this is just not possible due to amount of info, as my experience will say). The books is a good start off point entrepreneurs-to-be.
December 2, 2022
This is the Silicon Valley VC machinery I know, through the lens of marketing gurus. Its best when focusing on the marketing and sales advice. The rest of the commentary on the startup process is valid but less valuable.
Its written in a no BS style that makes the advice palatable, concise, and tinged with a hint of sour experience.
Its written in a no BS style that makes the advice palatable, concise, and tinged with a hint of sour experience.
July 29, 2019
This book was really helpful for me as a college student with no background information on Start-ups. Concepts are simple to grasp and easy to retain. Helped me shift the way I was thinking. 4/5 stars because I have nothing bad to say, but it wasn't particularly stand-out either.
February 5, 2017
No matter what the level of your genius in thinking up new products and creating a start-up company to build, market and sell them, there are many things that you don’t know. Which is the major point of this book. As the authors and most others are well aware, the genius entrepreneurs are often poor business managers and developers. Great at ideas, they are weak at the blocking and tackling side of running an organization.
All of the facets of creating a business are covered, from dealing with angel investors and other venture capitalists to the slicing of the equity pie. The best advice is repeated several times and is:
“When determining how much {money, time, whatever} will be needed to get the product out the door, perform a hard-reality analysis of the situation to establish a figure. Then add to it.”
This is a book that could be used in courses on entrepreneurship from community education to courses in university business majors. It is readable, very little in the way of business knowledge is needed to understand it. Even people with no significant interest in creating a start-up can read it for enjoyment.
One of the best aspects of the book is the partial removal of the now legendary Steve Jobs from his pedestal. The authors point out that in the early years Steve Jobs was an egotistical tyrant and he failed in many ways before presiding over the dramatic rise of Apple. It is an important lesson, for it demonstrates that failure is often the superior catalyst for success, with personal growth a viable candidate as well.
All of the facets of creating a business are covered, from dealing with angel investors and other venture capitalists to the slicing of the equity pie. The best advice is repeated several times and is:
“When determining how much {money, time, whatever} will be needed to get the product out the door, perform a hard-reality analysis of the situation to establish a figure. Then add to it.”
This is a book that could be used in courses on entrepreneurship from community education to courses in university business majors. It is readable, very little in the way of business knowledge is needed to understand it. Even people with no significant interest in creating a start-up can read it for enjoyment.
One of the best aspects of the book is the partial removal of the now legendary Steve Jobs from his pedestal. The authors point out that in the early years Steve Jobs was an egotistical tyrant and he failed in many ways before presiding over the dramatic rise of Apple. It is an important lesson, for it demonstrates that failure is often the superior catalyst for success, with personal growth a viable candidate as well.
Displaying 1 - 6 of 6 reviews