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孫子兵法商學院（三版）: 比爾蓋茲必讀推薦、哈佛商學院必修，日本No.1東洋思想家30年企業顧問破譯職場生存智慧
比爾蓋茲必讀推薦、哈佛商學院必修 日本No.1東洋思想家30年企業顧問 破譯職場生存智慧 很想獲得成功，卻苦於找不到捷徑與方法？ 容易被牽著鼻子走，總無法照自己的意思做事？ 人生如戰場，一定要懂得籌謀規劃，「見機行事」是失敗者的戰鬥方式 《孫子兵法》教你精確掌握天時、地利、人和，創造優勢人生 微軟創辦人比爾‧蓋茲、軟體銀行創辦人孫正義、趨勢大師大前研一、巨人隊教練長嶋茂雄、波灣戰爭美軍總司令諾曼‧史瓦茲柯夫、巴西世足盃冠軍教練史科拉里……他們都愛讀《孫子兵法》！ 日本No.1東洋思想家‧30年企業顧問超譯《孫子兵法》 教你在職場競爭中立於上風、取得優勢，成為人生贏家﹗ 本書分為十三篇‧四十七個〔優勢對策〕，從人生計劃、作戰準備、聰明戰略、如何營造我方優勢、逆轉勝的關鍵、面對問題時的心態管理、帶人又帶心的領導原則、媒體與形象攻略、情報蒐集術…… 【優勢對策】 ▋利而誘之（提供對方好處） →事前調查對手，再不著痕跡地暗示對方「自己有他想要的東西」。 ▋亂而取之（直搗對手痛處） →關鍵時刻讓對方知道你握有他的把柄，讓他自亂陣腳。
239 pages, Kindle Edition
Published July 1, 2020
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May 25, 2024
This is the third time I've read this book, and I believe Sun Tzu's *The Art of War* is the best book for negotiation and competition. It's fascinating how wisdom from hundreds of years ago still applies to business today. This time, I decided to read one chapter per week and reflect on each chapter in relation to my work. It's a refreshing exercise to relook my approach, especially working in marketing in a highly competitive environment.
« The supreme art of war is to subdue the enemy without fighting »
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